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On WeddingWire since 2011

Sweet Elegance Bridal is a wedding boutique located in Decatur, Georgia, showcasing beautiful designer gowns and formalwear for to-be-weds and their wedding parties. Boasting over a decade of wedding fashion experience, the bridal shop dedicates their energy to satisfying clients and love sharing their expertise with nearly-weds. Through their avid attention to detail, the team endeavors to help couples find their dream dress in a stress-free and fun-filled environment, ensuring a worthwhile experience.

Services Offered

Sweet Elegance Bridal offers a selection of formalwear for weddings, from gowns to tuxedos suitable for all party members. Couples can also avail of the boutique’s collection of accessories such as shoes, jewelry, and veils to complete the vision. Additional services include dress preservation, pre-wedding alterations, and any essential undergarments and garters.

  • Hispanic or Latinx-owned
  • Veteran-owned
  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

What are your price ranges for suit and tuxedo rentals?

$200 - $299

Who do you provide services for?

Father of the Bride
Father of the Groom
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
illustration question

Any other questions?

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4.8 out of 5 rating
181 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
95% Recommended by couples

9 User photos

181 Reviews See all
Ashley W. Married on 08/01/2021
5 out of 5 rating

Wedding Dress

My dress was beautiful and my veil was stunning.
Kahalante F. Married on 04/16/2021
5 out of 5 rating

Experience was overall great!

Wedding wire helped me find this bridal dress shop. I was amazed at how quickly I was able to find a dress at sweet elegance bridal. Plus, it was on sale! I have a few complaints—I was sadden that the alteration person at this bridal shop required cash only and that was not discussed upfront nor did I know how much it was going to cost prior to meeting the alteration person. Also, when I picked up my dress, the customer service was bland. I did not feel welcomed like I did at my initial visit. I kind of felt like there was no desire to maintain customer service after purchasing my dress. However, my dress was everything and more.
Carolina S. Married on 02/21/2021
5 out of 5 rating

Elegant gowns

Nancy is the sweetest, but they are all so nice and attentive here and they are one of the very few stores in Ga to carry Pronovias.
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WeddingWire Couples' Choice Awards 2022 Winner
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Real Weddings

Rachel & Stephen
38 photos · 10/26/2019
K.C. & Sebastiaan
47 photos · 10/20/2018
Sam & John
33 photos · 05/13/2017


01 Oct

Run for Your Dress SALE gives you the opportunity to purchase a COUTURE sample gown from 50% and up to 90% off, starting at $150! Designers such as Pronovias, Rosa Clara, Justin Alexander, Allure, Essense of Australia, Casablanca, Madison James, Lillian West, Stella York, etc will be featured! CHECK OUT our event page on facebook and instagram for details or call us at 404 292 8424. Do not miss this huge event that brides come running for!

**No Appointments Needed**

Tips for the Run For Your Dress Sale!

1. Come Prepared!
The showroom will be open to everyone and full of gorgeous couture gowns up to 90% off!

2. Wear proper undergarments!
While we will have our dressing rooms open for use, there may be a time where the rooms are full. Keeping that in mind we suggest wearing a supportive strapless bra, some type of tank top, biker shorts, leggings, or something you would feel comfortable trying on in front of others!

3. Early Bird Gets the Worm (or in this case, a dress!)
Come early and get pre-registered to make check out a faster process.

4. The first bride in line will be given a 10 minute head start, and the next 4 brides in line will be given a 5 minute head start.

5. Try to call your bank ahead of time to let them know you are making a purchase to make the checkout process easier. If you are worried about it, we are always happy to take cash.

6. Don't forget that you are walking out with the dress, so all dresses must be paid in full.

Date: From 10/01/2023 to 10/01/2023 Schedule 10:00 AM - 02:00 PM
Location: 1652 Church Street, Decatur, GA


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