Featured

Abby Sent on 08/18/2024

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Unforgettable Experience at Sweet Elegance Bridal

I can’t say enough great things about Sweet Elegance Bridal. From start to finish, Alyssa was incredibly patient and attentive. She made sure every dress was clipped properly before I had the chance to view it, allowing me to appreciate the full effect and really envision myself in each gown.

Alyssa never rushed or pressured me into making a decision, which made the entire process so much more enjoyable and stress-free. The entire team at Sweet Elegance was equally amazing, creating an atmosphere that was both welcoming and supportive.

Compared to other boutiques, Sweet Elegance Bridal was by far the best. The personal attention, kindness, and dedication to helping me find exactly what I was looking for were unmatched. I am so grateful to Alyssa and the team for making this part of my wedding planning truly unforgettable. Thank you!

Jennifer Sent on 01/19/2026

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Highly Recommend!

This was my first stop at looking for a dress and my first time trying on anything bridal. I was quite nervous and overwhelmed going into it. Leigh Ann was my bridal consultant and she so welcoming and comforting through the whole process. I couldn't have asked for a better experience considering how nervous I was. They had a great selection of all types of dresses and the prices were very affordable! I ended up finding my dress, earrings and belt and was able to stay under budget. We all had such a great time. I couldn't recommend them enough.

Jessica Sent on 11/16/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I said YES to the dress!

My experience at Sweet Elegance Bridal was a 10/10 from the time I walked into the door until finding my dream dress. The stylist Rena was super helpful she pulled exactly what I was looking for. The staff and owner were super welcoming and helpful. The prices were amazing. I couldn’t have asked for a better experience.

Isabella Sent on 11/12/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amazing bridal shop

My experience at Sweet Elegance Bridal was truly the best I could have asked for. This was actually the very first stop on my search for a wedding dress, and I ended up finding the one here! From the moment I walked in, I felt so welcomed and cared for. The entire team created such a warm and inviting atmosphere, making me and my family feel right at home throughout the entire appointment.

Jaiva, my stylist, was absolutely incredible. She took the time to really listen to my vision and understand the type of dress I was hoping to find. Every gown she pulled for me was beautiful, but what stood out most was how attentive and patient she was. She offered thoughtful suggestions, made me feel so comfortable and confident, and truly celebrated each moment with me. The dress I ultimately chose was actually one that she had picked out she understood my style perfectly before I even realized it myself!

I can’t recommend Sweet Elegance enough. Their team’s kindness, professionalism, and genuine passion for helping brides find their dream dress made this such a memorable and joyful experience. I’m so grateful to have found my gown here, and I’ll always remember how special they made this moment for me and my family.

Rachael Sent on 07/13/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Said Yes to the Dress!

Sweet Elegance met and exceeded all my expectations. From the moment we stepped foot in the store, I felt well taken care of and knew that I was in good hands. The store itself is beautiful, everyone is dressed professionally, they offered water and champagne to me and my family, listened closely as I explained what I was looking for, and actually honored those wishes! They know what they are doing at this store, and it made a huge difference in how comfortable I felt during the whole experience. I got that moment of putting on the perfect dress and everyone was crying when they put on the veil and gave me a bouquet to hold. And it was at my budget!

They have lots of different wedding dress options here, all different materials and styles and price points so you are sure to find something you love! If you are still looking for your dream dress, I highly recommend stopping here! (can’t post pictures of my dress yet since my wedding hasn’t happened, but I think it’s gorgeous)

Phyllis Sent on 06/29/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I found the perfect MOB dress!

I had an absolutely fabulous experience finding my Mother of the Bride dress! After searching high and low in various department stores without any luck, a dear friend recommended Sweet Elegance Bridal, and I am so thankful she did.

Kristine, the brilliant consultant at Sweet Elegance Bridal, selected the perfect dress for me. Her expertise and keen eye for detail made all the difference. I am beyond happy with my dress and cannot wait to wear it for my daughter's wedding in December 2025.

Leah Sent on 05/04/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Said yes to the dress!

I came to Sweet Elegance bridal with a specific vision - an elegant dress that made me feel beautiful. I brought in some images of what I liked, and they took my inspiration board and brought me lots of dresses that matched and expanded my vision for my day! The team put so much care into making me feel comfortable during my shopping experience, and helped me find a dress that is perfect for me. I had a great time, and found my dress for the big day! I can’t wait to wear it at my wedding.

Nathalie Sent on 02/13/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Highly reccomend!

I had an absolutely wonderful experience at Sweet Elegance Bridal thanks to my consultant, Nancy! From the moment I walked in, Nancy made me feel so comfortable and at ease. Not only did she listen carefully to what I wanted, but she also offered fantastic suggestions that I hadn't considered before. She kept the appointment lighthearted and fun, and she really helped me enjoy every moment of the process. Thanks to her expertise, I found my perfect wedding dress, and I couldn't be more excited! I highly recommend Sweet Elegance Bridal to anyone looking for a personalized, memorable bridal shopping experience.

Natasha Sent on 01/27/2025

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Highly Recommend!!

This was the first experience in a bridal salon ever. I had the easiest time. I walked it super nervous ready to cry from anxiety and the entire team felt like personal hype women. It was all the things you dream and and more. I appreciate this experience and I would rate the dresses, staff and overall experience 10/10.

Abby Sent on 11/18/2024

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Wedding Dress

Had a wonderful experience and found my dream dress! The staff were extremely attentive and made the experience comfortable with no stress! This store truly had every style of dress you could imagine! Would highly recommend!

Emily Sent on 09/07/2024

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amazing experiece- people, dresses, everything 10/10

When I went wedding dress shopping I was so nervous I made tons of appointments. A friend recommended Sweet Elegance Bridal and it was the first place I went...also ended up being the only place! I absolutely loved it here, I went with my mom and sister and everyone was SO nice and amazing to work with. I never felt rushed or like anyone was trying to oversell me. I actually went with the first dress I tried on and I am OBSESSED. I also got my dress altered here through their contracted tailor. I got so many compliments on my dress and I always tell people to come here- incredible experience overall!

Lindsey Sent on 08/12/2024

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Great bridal shop in the Decatur area!

I worked mostly with Nancy and Kristin, but everyone at the shop was always so friendly and helpful. I never felt pressured by the team and they were willing to work with me until I found the perfect dress. Great bridal shop in the Decatur area!

Ashley Sent on 11/08/2021

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Wedding Dress

My dress was beautiful and my veil was stunning.

Kahalante Sent on 04/18/2021

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Experience was overall great!

Wedding wire helped me find this bridal dress shop. I was amazed at how quickly I was able to find a dress at sweet elegance bridal. Plus, it was on sale! I have a few complaints—I was sadden that the alteration person at this bridal shop required cash only and that was not discussed upfront nor did I know how much it was going to cost prior to meeting the alteration person. Also, when I picked up my dress, the customer service was bland. I did not feel welcomed like I did at my initial visit. I kind of felt like there was no desire to maintain customer service after purchasing my dress. However, my dress was everything and more.

Karina Sent on 01/04/2021

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

They are the best!

Sweet Elegance and Bridals by Aimee were my saviors during 2020. I originally ordered my dress from another Bridal Salon (worst decision ever) and ended up not even receiving it and going through so much to even get updates. I spoke with Krsitine earlier this year when we came to purchase my Mom's dress at Sweet Elegance and ever since she had my back with helping figure out my dress situation. I am so grateful to her and her team for helping me with re-purchasing my dress from them. They have been so amazing and my dress is beautiful. Their customer service is out of this world!

Kari Sent on 12/04/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Loved my dress

I came up from Florida because I was looking for a dress with sleeves. I absolutely loved my wedding dress and got so many compliments. It was a fun shopping experience too

Carolina Sent on 08/12/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Elegant gowns

Nancy is the sweetest, but they are all so nice and attentive here and they are one of the very few stores in Ga to carry Pronovias.

Sweet Elegance Bridal's reply:

Carolina, thank you sooo much for the kind words. It is so much fun and a pleasure to work with brides like you. You are such a doll and again thank you! If you are in the neighborhood, please come by!
Love to you,
Nancy

Nancy Sent on 07/13/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Found more than one dress

They gave the most beautiful dresses at great prices . They also have dresses on the rack in great shape, they really do take care of their dresses. The stylists are so sweet and helpful. Nancy was amazing at picking out exactly what I was picturing.

Sweet Elegance Bridal's reply:

Nancy, thank you so much for the kind words. I loved working with you and your daughter and brother were just who you needed for encouragement and opinions. I look forward to seeing you again soon.
Again, thank you!
Sweet Elegance Bridal
404-292-8424

Shameeka Sent on 06/13/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

My dress is everything

I chose the 5 th dress . All of dresses was amazing. I love that the staff listened to me and I was able to find my dream dress

Melissa Sent on 06/05/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amazing and perfect in every way

I absolutely had the best experience with Amy and the ladies here. They were so nice from the moment I entered the door through the end of walking the door with my perfect dress. I went to many bridal boutique and by far they were the best.

Kathy Sent on 05/14/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I felt like a celebrity in my wedding gown!

I was fitted for the perfect wedding gown.

Jessica Sent on 05/11/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Great customer focus

Nancy and the entire was amazing!!! She listened made it personal and help me find the dress of my dreams

Sweet Elegance Bridal's reply:

Jessica, you Sweetheart, thank you so much for the kind comments. That means the world to us. I can't wait to see you in your dress when you return.
Thank you again,
Sweet Elegance Bridal

Erica Sent on 01/03/2019

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amazing Atlanta Bridal Shop

I had an amazing experience at Sweet Elegance! They had an expansive selection of dresses that fit my style, needs and requests (and their prices were great). The sales associates were all very nice and helpful, the owner even personally helped out with my appointment. I love that they gave out champagne to my sister and I while we were looking/shopping. The only downside is that you can't take pictures in the dresses or know the designer/style number until you purchase a gown.

Ashley Sent on 12/26/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Wedding Dress

Absolutely love my dress and looove how helpful and friendly the staff is! I am from out of town and they worked with me on getting my veil and dress! They kept me informed on anything they felt I needed to know about ordering, shipping and fitting of my dress. Cannot thank them enough for making me feel special exactly how a bride would imagine being in her dream dress!

Emily Sent on 11/12/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Highly recommend Sweet Elegance!

My experience at Sweet Elegance was outstanding. Aimee, the shop owner, is genuine, pleasant and incredibly helpful. I had a very particular dress in mind and struggled picking between two, and she helped me in my decision and with perfecting my dress to make it mine. They have a great selection of gorgeous dresses and have very reasonable prices. Highly recommend Sweet Elegance!

Sweet Elegance Bridal's reply:

Emily, thank you so much for your kind words! It was a pleasure working with you and we can't thank you enough for choosing us to help make your day even more special!

Kimberly Sent on 10/19/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amazing wedding dress shopping experience!

I am lucky enough to live very close to the best bridal salon in Atlanta! Sweet Elegance was the first bridal salon I went to and I found “the” dress. I wanted to be 100% sure about my decision so I went to a few other places in the Atlanta area and the quality of the dresses and price could not compare! My dress was perfect and I had several people tell me on my wedding day that it was the prettiest wedding dress they had ever seen! The ladies that work at Sweet Elegance are WONDERFUL and make you feel like a princess! I recommend asking for the owner Aimee if you are able to, she is the one who helped me during my visit. Whether this is the first or last salon you visit, this is probably where you will find your dress!

Sweet Elegance Bridal's reply:

Thank you so much for the wonderful review! It was a pleasure working with you and we can't thank you enough for choosing us to be a part of your special day!

Octavia Sent on 03/08/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

It was an amazing experience!! They were sweet and helpful and most importantly they listened. My dress was perfect!

Karyn Sent on 01/24/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I am not sure my review can possibly do justice to my amazing experience at Sweet Elegance. I had visited one other bridal salon prior to coming to SE, and I left discouraged that I was sure I would never find a dress that I loved. The outside of the salon is rather unassuming, but don't let that fool you- SE Bridal will provide you with a level of customer service beyond what you have ever experienced. First of all, appointments are 1.5 hours, instead of 1 hour, so they can be sure that they dedicate enough time to each bride. The owner herself sat with me to discuss what I wanted in a dress, and she was so warm and kind that I felt immediately at ease. I showed her a picture of a dress that I loved and she pulled it for me as well as two other dresses that she chose for me. This was different from my previous experience at another bridal salon- they let me select dresses for myself that I liked on the hanger/mannequin (a terrible decision in my opinion, because I had never tried on a wedding gown and didn't know what would look best on my body). At SE, however, Amy knew exactly what would look best on me. The dress I showed her in the picture looked decent enough on me, but when I tried on the dress she pulled for me, it was a showstopper. My mother, my sisters, and I all knew that this was the dress for me. I tried on two more dresses, and then went back to the second dress (the first she chose for me) and said yes to the dress. Amy knows exactly what she is doing and will put you in the perfect dress. I'd also like to mention that the designer I chose was Pronovias, which I don't believe that many bridal salons carry (which is great because you don't have to worry about every other bride having a cookie cutter version of your dress). This particular designer is not overwhelmingly expensive, so you won't break your budget. The gowns are gorgeous, chic, and sexy, although not over the top for a church wedding. I got married a little over a week ago and I cannot t

Shelly Sent on 01/07/2018

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The people here feel like family to me now. Amy is like a third mom & her daughter is the most helpful, precious person. While they are polar opposites, every trip to SE was nothing less than perfect in every way. Here is my HONEST story for you soon-to-be-brides out there.

NOTES: 1. They legally cannot serve alcohol. Don't let that damper the experience! 2. You CANNOT take photos until you buy the dress, for good reason. 3. Let them cater to you! You can go looking at any dress you desire at other shops. Tell SE your story & let them do some of the heavy lifting. It is unlike ANY salon in Atlanta. 4. They don't pressure you, at all.

MY STORY: Upon arrival, I'll be honest, the exterior leaves something to be desired. It is in a "developing" area of town, but, once inside, I was literally transported to some Spanish/French designer's showroom. The most gorgeous dresses I'd ever seen, modern lighting & decor and the welcoming presence of Amy. "Are you Shelly?! We've been waiting for you! Come sit. We want to hear everything." At first, I was a little overwhelmed. I was used to walking in & going straight for the dresses. Not here. After 30 minutes of me blabbing, Amy took a look at the dresses I had been trying on and said. "You look amazing in these dresses my dear, but they don't ladder up to the vision you just described to me. Mind if I pull a few that I think might work, even if they aren't what you originally had in mind?"

After much laughter and many tears, I said yes to the most unexpected, gorgeous gown I had ever worn. They referred me to the best seamstress they knew to help me with some sleeve alteration ideas I had. over the next 6 months, I found myself going back just to say hello and check in. These people are amazing and only care about making you happy.
THANK YOU for putting me in my dream gown. I'll never forget the genuine gasps I heard on my wedding day as friends & family saw me in my dress for the first time. It was a fairy tale!

+3 photos

Lauren Sent on 11/26/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Kristine was the most professional and helpful shop owner I have met! They have the most beautiful dresses at very reasonable prices. Kristine was so helpful and went out of her way to find the Rosa Clara dress I wanted. It was unbelievable how she stepped in to help me when another dress shop I ordered my dress from, went out of business. I would 100% recommend any brides to go here and see what they can do!

Nikki Sent on 09/04/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I absolutely loved the staff here. The owner looked at my Pinterest account and found the dress that I'd wear on my wedding day. It was the first dress I tried on! Thank you!

Michelle Sent on 05/10/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance Bridal is the BEST! Kristin helped me order my dress and was able to have it shipped in quickly for my wedding because my previous dress was ruined by the retailer. She then worked with me for almost 3 hours to help me find the perfect veil by June 10, 2017. She did not just refer me to someone else, she worked hard, calling Spain and looking up about 30 different veils by my dress designer before finally finding a beautiful veil to look amazing with my dress. Kristin made me feel so special by truly caring about my wedding and not just seeing me as another girl buying a wedding dress. The whole team there was so helpful and kind. I could NOT have asked for a better bridal experience! 10/10 recommend coming here before going to big name stores!

Shakara Sent on 02/18/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Aimee and her team made my experience the BEST!!! The moment I walked in I knew I would have left saying YES TO THE DRESS!!! Sweet Elegance Bridal is one every Bride needs to experience. I said yes to a dress at David's Bridal 3wks ago and I didn't have the same feeling I felt today!!! I cried the moment I looked at myself in the Mirror and what was more touching Aimee and her team got emotional knowing that I was absolutely happy. I Can't wait until the Big Day......Thanks Aimee for being my Hero and Inspiration.
Shakara (Kayonce) Theirse

Kristen Sent on 01/22/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I was at Sweet Elegance yesterday trying on gowns for my September wedding. My consultant was Dani, and she was awesome. After trying on a few gowns that just didn't look great, I told her I was discouraged. She smiled and said, "Don't worry, we're going to find something that works for you." And, we did. She was professional, fun, and down-to-earth. There's no hard sell here, and they go out of their way to work with you. They have a large selection of gowns and I found their method--they choose gowns in the first part of the appointment, and then invite you and your group to choose for the second half--the best of anyplace I went. They also provided foundation undergarments and an overall classy experience. As others have mentioned, the "no photos" policy is somewhat off-putting, but that's the only complaint I have.

I left the store with two dresses I loved in my head. By the end of the day, I decided to buy another gown elsewhere--when you fall in love with a dress, you fall in love--but I would recommend this store to anyone wanting a personal, upbeat, and non-snooty experience.

Rebecca Sent on 01/04/2017

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I can't thank Aimee and her entire team at Sweet Elegance Bridal. This place is unsuspecting and top notch! SEB was the 6th (and last) bridal gown boutiqueI went searching for my gown. From the second I walked in I was greeted by some of the friendliest (and beautiful) staff. I answered a few questions and was ready to begin my search. I brought my mother, 2 sisters and 2 nieces. I have to say they were amazing with my nieces (4 & 8 yrs old). This was our last stop of the day so the girls were a little "energized" and not into sitting still. Aimee and her staff were very understanding of their need to let out a little energy so a HUGE THANK YOU for that alone. Aimee listened to what I wanted and was ready to style me. The first dress I tried on was a winner. It was everything I asked for (and didn’t know I wanted). She has an amazing eye for what looks good on your body (and actually listens to what you say). Her process of keep one/get rid of one is the best process for choosing a dress. I tried on 4 dresses and once I hit the 4th dress I had a problem: a wonderful problem of loving 2 dresses. After what felt like hours to everyone with me of debating, I chose my dress & couldn’t be happier! I immediately purchased my dress. I am beyond excited that Aimee made me feel really comfortable and special and to top it off found me the dress of my dreams. Every other place I went before I only felt “meh” about the dress. This was the first and only time I actually had the feeling of “this is my dress”. I owe it to Aimee and her team (I think their names were Leah and Christine). Aimee even helped me find my veil and jewelry. This place is the absolute best.! Not to mentionI recognized another bride at SEB that was at another shop with me earlier in the day. She also found her wedding dress at SEB. In a nut shell, Sweet Elegance Bridal makes my heart happy.

Samantha Sent on 12/15/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

This place is the absolute best!! They have a great selection, awesome consultants, and arguably the lowest prices in the Atlanta area (Anya Bridal priced my dress ~$300 more than what I paid here). I never once felt pressured to buy or rushed to make a decision. Give this place a look my fellow brides. You'll be glad you did!

Niya Sent on 08/12/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet elegance relit my fire for planning my wedding! I'd been to FIVE bridal shops and had everything from horrid to mediocre at best experiences. The stress and frustration of finding nothing I liked that was in my budget had taken such a toll on me I literally was having nightmares about wedding gowns the entire week leading up to my appointment at Sweet Elegance. God bless Nancy for chasing my nightmares away! She truly treated my like a princess. Understanding my extreme frustration with the dress shopping process, she somehow was intuitively able to figure out the exact style that I would love (which I was completely confused about when I walked in the door). Nancy had such a personable touch and concern for me, I left there feeling like we were old friends. Not to mention their store is gorgeous, their collection is absolutely stunning, and the gowns are available for every price range! I am so glad I found this boutique and would highly recommend them to any bride.

Courtney Sent on 07/11/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

My experience at Sweet Elegance Bridal was literally one of the best experiences I've ever had! They were the first shop I went to and the last because I found my dress there almost instantly. My consultant, Aimee, was the sweetest, friendliest, and bubbliest person I've ever met, and she really made my appointment the great experience it was. All the dresses Aimee put me in were beautiful and I felt that she really understood what I wanted in a dress. The 3rd one I tried on was the one I ended up buying and I couldn't be happier! Aimee also found a veil that ties perfectly with my dress and I'm so excited for it to all come together on my big day. Thank you Aimee and thank you Sweet Elegance!

Barbara Sent on 06/20/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I highly recommend Sweet Elegance for wedding dress shopping! Their salon is really nice, elegant and comfortable. Everyone that works there is very friendly. I recently returned for a friend’s bridal fitting, and it feels like hanging out with family! Nancy was my consultant, and she understood my vision and immediately found a dress for me that was absolutely perfect! They have a really beautiful selection of well-made designer at very reasonable prices! I absolutely loved my dress!!!

Soojin Sent on 04/20/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

High quality dresses, best customer service, right prices, and fancy looking store. This shop was the last one I went to with my maid of honors and thank goodness we kept the best for last! Two days I spent looking for a dress, and we got one here. The girl who helped me was so great. Thank you!

Emma Sent on 02/18/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet elegance bridal was an amazing experience. Before coming here, I had tried on at least 30 other dresses at other salons so I thought I knew what I was in for. Ashleigh was my consultant as she is by far the best person I've worked with at any store. She was sweet, attentive and never pushy. My mom even made the effort to talk to the manager about how incredible she was. From the moment we walked in she nailed it. All the dresses she pulled were spot on in terms of what I was looking for. She listened to my feedback and when my mom found a dress she wanted me to try, Ashleigh was quick to point out that she had a dress that was similar, but would look way better and was at a better price point. It was the dress, even though I didn't know it at the time. We actually left to go look at another store that we had made an appointment for that day. But once we got there, we just knew that dress wasn't going to be beat. It had actually started snowing at that point and the city was starting to shut down. Everyone was closing early to avoid the snow. But we called and asked if we could come back and see it and they agreed without hesitation. They were so accommodating and so helpful. I wouldn't hesitate to tell my friends to go there and I would DEFINITELY recommend Ashleigh.

Leah Sent on 02/04/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Getting my wedding dress, veil & accessories from Sweet Elegance was the best decision I could have made!! I felt so amazing on my wedding day - words cannot express how amazing Aimee & team are.

Jamie Sent on 01/25/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Shopping at Sweet Elegance Bridal was such a pleasure! All the employees are lovely, and the consultant was so helpful in listening to my preferences and finding dresses she thought I would like. It was so much nicer than some other shops where the staff just let you browse yourself because that can be really hard. I ended up going back and purchasing the first dress Emily brought out to me here. There is a nice price range as well so many people can find a dress here. Everyone was so helpful and I would definitely recommend shopping at Sweet Elegance!

User2732735 Sent on 01/16/2016

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I just went in this past weekend and found the dress of my dreams. From the parking lot, the store seems a little unassuming but the store itself was quite delightful. I was immediately greeted by two sales managers and they eagerly asked about details of the wedding, about my fiance, and what I was looking for. After describing some do's and don'ts for my dress, they both immediately had ideas of what dresses they wanted me to try on. I was so impressed with their selection and their ability to pull dresses that fit my description so perfectly. Nancy was such a dear to work with. She was patient, not pushy and extremely sweet. On top of that, every dress she pulled came in WAY under budget! They were beautiful gowns that looked way more expensive than the price tag which I appreciated. I'd definitely recommend coming here.

Maria Sent on 12/28/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I can't say enough good things about my experience at Sweet Elegance Bridal. This had been my third visit to a bridal store and I was really starting to lose hope. Nevertheless, Nancy and Aimee were all I needed. I had made an appointment a couple of weeks in advance (I highly encourage this, I don't know if they can accommodate walk-ins). When I got there with my mom they greeted us and made us wait in a sitting area up-front. When Nancy was ready she sat with me and got some ideas of what I was looking for as well as my budget.

When you are taken to the back of the store there are fitting rooms for the brides and consultants and a very comfortable area for family. The consultants are sweet, professional and very knowledgeable. Another great thing about this bridal salon is that They don't have a ton of brides at a time (in fact I don't think more than 3) so it really is a personal and relaxed experience.

Nancy was very patient and helpful she explained how the process of trying out dresses worked and started bringing dresses my way. She was willing to keep showing me dresses and help me try them out. After trying out about 6 or 7 dresses I picked out the first one I tried (remember how I said they were very knowledgeable?).

I would highly suggest checking out their store, they have a bunch of beautiful gowns, and they are all so well made and comfortable, it's hard to come here and not fall in love with a dress.

Rosalie Sent on 12/08/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Thank you to the staff at Sweet Elegance Bridal! Everyone was so sweet from that first day I went shopping until I drove away with my dream dress in hand. They helped me every step of the way! I would recommend them to anyone! Thank you !

Lindsay Sent on 12/04/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance was recommended to me by another friend who bought her gown there. It was the last bridal salon I visited after three other salon appointments (side note: Anya Bridal is a warehouse and not at all personalized). My mom and sister were pretty worn out, but Emily was able to bring energy back to the day. She listened to what I wanted carefully, including my budget, which was really important to me. The first dress she put me is was the one that I ended up wearing on my wedding day! After trying on >30 dresses, I couldn't believe that she picked one that matched exactly what I was looking for -- simplicity, lace detailing, elegant. But, of course, I couldn't make a decision that day, and she advised me to go home and think more about it and applied no pressure to make the sale. By the time, I decided the dress was the one I wanted one week later, I found out it was discontinued the day before. The staff at Sweet Elegance found the one I tried on, and I bought it off-the-rack with a discount. Highly recommend Sweet Elegance for their personalized attention and service. And loved working with Emily!!

Rachel Sent on 11/19/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance Bridal is the perfect place to find your perfect wedding dress! I absolutely loved the way they treated me and how much attention they gave to me and my family throughout the entire appointment. They let me try on as many dresses as I wanted and were so happy to keep going with the process until I found the one, which was the third dress the dress shop owner chose for me to try(although I tried on about 10 more after that just to make sure haha)! I would definitely recommend this store to anyone and everyone! Hope this helps you find your dream dress. :)

A00Bb6A32917676Ae860Ab423Dfeab8749F2Ec62 Sent on 11/16/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Aimee was such a sweet lady, and I loved finding my dress with her. We ended up purchasing the BM dresses and the MOB dress there as well.

User2442988 Sent on 11/15/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance was a lovely salon. It is beautiful inside and the medium size makes you feel like all of the attention is on you. Ashleigh (my consultant) was great. She listened to me, was patient and helped me figure out my style. I would absolutely recommend Sweet Elegance for the full bridal experience.

Nicola Sent on 09/27/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I purchased my wedding dress and accessories from Sweet Elegance Bridal. They structured the appointment perfectly and were attentive and professional from the moment I walked in. All the staff were wonderful, especially the help I received from Celeste. She listened and understood what I was looking for and was able to find four dresses that would have all been prefect for me. Even more impressive, she was able to help me narrow this down and choose "the one". I had a great experience there and would recommend Sweet Elegance Bridal without reservation. The collection, the people and the whole experience was absolutely perfect.

User2316783 Sent on 09/15/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The ladies at Sweet Elegance were wonderful. They made me feel special every time I walked in the door. They had a wonderful selection of gorgeous dresses - there was no way I would not find one there!

User2301275 Sent on 09/04/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Had a great experience finding the dress. They were very patient and their customer service was awesome.

User2226824 Sent on 07/15/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Every dress I tried on here I loved! The women who work there are all very helpful and knowledgable, but can be a bit overwhelming at times. However, they were very conscious of my budget, and they even paid for rush shipping for my dress because the order date was pushed back due to the Chinese New Year. They also recommended an excellent lady for alterations. She was a bit expensive, but everything was done after one appointment and the dress fit perfectly. Excellent place to work with for either bridesmaid or wedding gowns!

Jameelah Sent on 07/14/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance set the bar extremely high! It was my first bridal shop I've ever visited PERIOD and didn't know what to expect lol. Emily was my consultant and she was AMAZING! She made my mom, bridesmaids and I feel very comfortable and it was an experience I'll always remember. I had another appt that day at Anya Bridal (let's not talk about them *side eye*) and I really didn't want to go after the experience I had there. I found THE dress off the rack that Emily pulled for me. She showed me a $2000 gown first that I thought was the one but my mom said it was doing too much, so then a few dresses later Emily pulled this gorgeous gown that looked very similar to the first one just a little toned down.. It was $550...yes 5-5-0! Even if it was $2000 I still would've purchased it because it was perfect. That showed me that they were not interested in just taking your money but interested in your happiness and satisfaction! I still can't believe I saved $1450! I came back today to get the jeweled headpiece and cathedral veil to match. I'm still spending under $1200 for everything minus undergarments and shoes. Don't go here for just a deal because I can't promise you'll find a dress for 500 bucks go here for the experience! I've now visited 3 other bridal shops in Atlanta and was turned off by each and every one. The owner is a sweet heart and you can tell she is passionate about her establishment. They're amazing!

User2658022 Sent on 06/23/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

LOVED working with Amy! I was a little skeptical when I first walked in because I was told I couldn't shop that instead they would choose dresses for me to try on and then if I wanted to I could shop. Amy NAILED IT with my dress! It was exactly what I was looking for and I only tried 2 dresses on. Thank you for such a wonderful experience.

User2366826 Sent on 06/11/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had a great experience dress shopping at Sweet Elegance. The staff was very friendly and not pushy at all. I definitely recommend.

Amie Sent on 06/04/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The easiest dress experience ever. They listen to their customers, treat them like family and are very attentive during the whole process. I never felt overwhelmed or out of place. Their alterations lady is a miracle worker and does top notch work.

Sara Sent on 05/31/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

This boutique was absolutely amazing re: dresses but especially service and staff!!! They were absolutely wonderful..it was a great experience!!!! :)

Colleen Sent on 05/30/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I purchased my dress from Sweet Elegance a couple months ago and cannot wait to get it! I went there after having such a bad experience at other bridal salons - coming from the D.C. area where apparently all bridal salons assume you should be a size 4. When I told Kristine about how much I struggled to find a dress, she immediately put me in a dressing room and pulled an abundance of dresses for me to try on. Every dress I tried on was better

Kelsey Sent on 05/03/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Had an amazing time at Sweet Elegance. They were so easy to work with. I went on a week day and it was stress free. Celeste is the best! She figured out exactly what I was looking for and pulled THE dress. Can't wait for it to come in!

Heather Sent on 04/20/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Can't say enough amazing things about Aimee and Christina! They were absolutely fantastic in helping me find the perfect dress, but also with all the stuff that came after we found the dress. Aimee was dedicated to finding me the perfect veil and did! The do not try to pressure you into anything and want to make sure you find what is right for you. The only downside is that they do not let you take pictures until you buy the dress. They will take pictures for you on their iPad to help you see it, but you can't take that picture with you. They almost lost my business because of this, but all the other positives made me want to work with them!

Lisa Sent on 04/20/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Go here. I didn't have time to order a dress so needed to buy off the rack. I went to several other shops in town and tried on several beautiful dresses. I went to Sweet Elegance and they knew what I wanted before I did. I described the feeling I was going for, they asked me a few questions about likes/dislikes, and they pulled beautiful, special dresses for me to try - in my price range! I found "the one" and they have been helpful with alteration and styling recommendations. The level of service is beyond anything I experience

Brooke Sent on 03/24/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The staff at Sweet Elegance were great to work with. My consultant knew exactly what I was looking for and helped me select the perfect dress!

Jennifer Sent on 02/24/2015

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Excellent customer service, I felt right at home and welcomed.
beautiful dresses and they will work with your needs and wants.

Amber Sent on 12/06/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Amiee was amazing. She made my dress buying experience super special. She found me the dress of my dreams and the accessories to compliment it!! The dress was more than I could have ever dreamed of. It was stunning and my husband loved it!!

Ariane Sent on 11/21/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had three appointments booked for my first day of wedding dress shopping, and ended up spending double my appointment time here, buying the perfect dress, and canceling the other two appointments. The consultant did an incredible job interpreting what I was looking for and helping me narrow down my choices, and she was very respectful of my budget needs. They were great when I came back for fittings, and when my mom took my dress to get steamed the week before the wedding.

Katie Sent on 11/20/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Love, love, LOVE this shop. Their shop carries amazing dresses and accessories and Kristine and Amy make you feel like you're the only person in the world when you come in to shop for a dress. I didn't feel rushed or pressured at all. Plus, they're a lot of fun, extremely knowledgeable about dresses/styles and not afraid to tell you what does and doesn't look good. That's the kind of honesty I want with the biggest dress purchase of my life. I'm so excited for my dress to come in.

We had such a good experience when my sister got her dress here that I flew in from Denver to have a similar experience. It was incredibly worthwhile. :)

Meredith Sent on 11/17/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Five starts aren't enough for the AMAZING experience at Sweet Elegance Bridal!! Several friends recommended this bridal salon to me, and I am SO glad I went there! From the moment I called to make an appointment, they have been nothing short of incredible. They have been professional, knowledgeable, friendly, sweet, fun - it has been a fantastic experience! I felt like they really took their time with me during my appointment, listening carefully to make sure they found a dress that matched my wedding vision exactly.

The attentiveness did not end with the dress purchase. They have been incredible at every step of the process, and when I am in the store or talking to them on the phone, they make me feel as if I am their only priority.

Sweet Elegance really goes the extra mile. Their service is amazing, and so is their selection. If you are looking for an incredible experience buying your dress, you cannot pass up a visit to Sweet Elegance! You will not regret it - I have since sent several friends to Sweet Elegance, who have also had amazing experiences!

Alyse Sent on 11/06/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The girls at Sweet Elegance were amazing! I went to at least 6 bridal stores around Atlanta in a whirlwind weekend with my mom and bridesmaids in town, and our experience at Sweet Elegance far surpassed all of the other locations. The girls there are just so sweet and helpful, and they don't pressure you at all. I actually went three times to try on my dress before buying it, and even met with their seamstress during one of my visits so that I could be sure she would be able to make the alterations I needed before buying. I ended up telling two of my friends about it too, and after visiting several stores they both ended up buying at Sweet Elegance! Just goes to show how awesome they are :-)

Monica Sent on 10/16/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Nice shop I did not purchase my dress here because I did not see much selection. The staff was nice though and tried their best!

User1837078 Sent on 09/29/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

AMAZING AMAZING team!!! Love them all. From the first day I walked in, I knew I just had to find my dress here because I just fell in love with the staff. They were sooo patient in helping my fine my dress. And I LOVE my dress! They also helped my mother find a dress. Try to go on a weekday to have the best experience. Saturday can be busy!

User1801647 Sent on 09/09/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I absolutely loved my bridal experience with Sweet Elegance. I don't know that I found MY perfect dress, but I did find a perfect dress and didn't want to walk away from it. I went to 3 bridal shops and wanted to come back to sweet elegance because they gave me the best treatment and the greatest experience. I loved that they picked out my dresses because I get overwhelmed with crowded dress racks. I loved the atmosphere and everyone is extremely enthusiastic, which was a little too much for me, but it made the experience. I suggest getting them to take pictures from their ipad to see yourself in the dress, you can't personally take pictures. I don't recommend their person for dress alterations. She lacks being personable and obviously has too much going on to even remember who I am after calling her multiple times. I would tell her what I needed and then she would ask me what I needed, so it was a little frustrating trying to communicate with her. She was also overpriced in my opinion. I found multiple experienced dress seamstress that charged less in the area. So always shop around, the biggest thing I have learned from my wedding planning adventure.

Vincey Sent on 08/16/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Nancy was brilliant at helping me find pick out a dress. I had a very rough idea of what I was looking for and she was not afraid to try out different styles until we found one I loved. We told her what our budget was and she never tried to push us out of that range. Overall I was really impressed with the service and the selection. They really pay attention to what you are saying and help you find what you are looking for.

Wanda Sent on 08/09/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

NANCY IS THE BEST!!!

I have referred multiple friends to their bridal boutique!

Julianne Sent on 07/22/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had such a wonderful experience working with Sweet Elegance. Emily helped me to find my dress, and she found MY dress on only the second option. She took the feedback that I had from the first dress and then found the one for me right after that. I can easily get overwhelmed when I'm shopping for clothing and there are so many options, so the sales style of Sweet Elegance (they bring you dresses to try on after speaking with you about what style you think you want) was perfect for me.

Sweet Elegance worked with me and my mother to coordinate dress pick up, and everyone was so friendly to us anytime we came in. The dress came in promptly, and they were able to offer alterations recommendations.

I just got married on Saturday, and I truly felt amazing and beautiful in my dress. I hope that many of my friends get engaged soon...I will definitely recommend that they go to Sweet Elegance, and I hope to tag along.

Jessica Sent on 06/18/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

You'll leave feeling like the ladies at Sweet Elegance are family! I literally hugged them all when I left! I worked with Nancy to find my dress and she is an absolute doll! Highly recommend you put in a little special request for her! The mother/daughter who own the shop are great to work with. The mom (Aimee) even put a rush on my dress just to make sure I got it early and didn't have to stress. Everyone is the absolute sweetest and they do everything in their power to make you feel absolutely stunning! I couldn't have asked for a better experience! You start out with them pulling dresses for you that they feel fit your personal style, venue, and body type then you move into trying on other dresses that you see in the showroom that you would like to try. However, I just want to point out that you need to trust the experts! They dress hundreds if not thousands of women for the biggest day of their lives and they know their inventory and they know what looks good on all different sorts of skin tones, shapes and sizes! In a prior experience at another salon I only tried on dresses I liked and I wound up feeling frustrated and defeated. Dresses you think you'll love may end up completely unflattering and when you're not finding something that looks great on you off the bat it can really start the process off on a bad note. Let the ladies do what they do best! The second dress they put me in (that they chose) was THE ONE and I've never looked or felt better! When you find that perfect dress you really do just exude confidence and everyone can see you glowing! My hubs said he couldn't have imagined that I'd ever look as beautiful as I did on our wedding day! Recommending to all my friends that are brides-to-be! :)

User1636841 Sent on 05/28/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had an amazing experience shopping for my wedding dress at Sweet Elegance, and picked out and bought my dress my first time there! The alterations went great and the team was SO helpful and kind. I felt one of a kind and was nearly always scheduled when the store was not CRAZY busy like most dress shops where there are 1000 brides at one time. They gave me personal, one-on-one time every time.

MOST IMPORTANT: The day of my wedding, I'm getting into my gown, photographers shooting and all, and my slip is missing. Everyone runs around and we can't find it ANYWHERE. My mom called Sweet Elegance and told them what happened. My venue was 2.5 hrs away in Athens, and Amy, the shop OWNER, DROVE a new slip to us, getting there 15 minutes before our ceremony start time. I literally cried when she showed up. My day was PERFECT. Amy even walked me to the ceremony and fluffed my dress and veil before heading out.

Seriously, best store ever! They made my day PERFECT. None of this is made up.

Jessie Sent on 05/14/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Wonderful experience!! Walked in there because I work at the hospital near by...had no idea I would fall in love with my dream dress. It was the first dress I tried on and immediately called my mom to come to give her approval. Such wonderful staff members which made the experience enjoyable.

User1589513 Sent on 04/18/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I loved my dress from Sweet Elegance! The lady that helped me was so sweet and made me feel very special. I even had to go back a year later to exchange the bustier I bought and it was not a problem at all. They have such a beautiful selection of dresses, belts and veils at the store.

Cory Sent on 03/19/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance Bridal has an amazing shop! The staff are VERY friendly and willing to help in any way possible!

User1560075 Sent on 03/17/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Aimee was one of the kindest women I have ever encountered. When I was in her store, she completely treated me like family. All of the girls in the store were so attentive to me and all of my family and friends. I felt like Aimee really understood who I was as a bride, what I wanted, and what would flatter my body. The experience I had in her store was leaps and bounds better than anything I experienced anywhere else in Georgia, and she helped me find the perfect dress! I couldn’t recommend Sweet Elegance enough! Aimee will do whatever it takes to make you happy as a bride because she truly cares about getting you a beautiful dress for your wedding day.

Lauren Sent on 02/24/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The day before we were supposed to go dress shopping, my mom came down with a stomach bug. My girlfriends and I kept my appointment at Sweet Elegance but I was hesitant to go shopping without my mom.

Sweet Elegance was the perfect place to start my search. Kate was attentive and stayed within my budget when pulling dresses.

The very first dress I tried on was perfection. We tried on a few more but the first one stuck in my mind. We called my parents via FaceTime (Kate held the phone the entire time and showed them details) and that convinced them to come up to Atlanta from South Georgia to see the dress.

We had an appointment Sunday at another shop and I really liked another dress. I was torn. I asked my parents to see the first dress before I made a decision.

The moment we walked back in to Sweet Elegance, everyone went out of their way to make us comfortable. The owner (her name escapes me) was friendly and warm and made us feel like the only ones in the shop! She gave us advice about alterations and accessories and gave me an amazing price on the dress!

Hands down, Sweet Elegance has every other bridal boutique beat by way of Customer Service. They know how special this time in your life is and they go above and beyond to make the process exciting and memorable.

Alison Sent on 02/02/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I absolutely was floored by the service at Sweet Elegance. I had been to several other dress shops, including one where they let me in a dark dressing room. A friend came to my first appointment because my mom couldn't make it and they squeezed us in the next day so my mom could come. At Sweet Elegance, they really take care of their brides and guests. They kept bringing dresses until I found the perfect dress. The other advantage is they know their knowledge - they are experts and understand fit, style, cloth, tailoring, accessories- everything about the dress and attire that you need to know. By the end of my appointment, even the owner was helping. They also made me feel comfortable - when I came back in after my dress arrived, they remembered me and were genuinely excited for me to try my dress on. Also, the seamstresses they work with are great and a great value.

Lydia Sent on 01/15/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance had the best custom service. I went to 3 other bridal stores made popular in the Atlanta area and did not the find service nor the affordable dresses that you will find with this family owned business. She has dresses that no other stores had because she goes out of her way to have multiple affordable options. I had a handsome budget and another store told me there was " no way possible I would get what I wanted with that budget". Sweet Elegance guided me to the dream dress I didn't know existed and is getting delivered just in time for my wedding (5mth engagement). The owner even met me early one day because my work hours did not allow me to get to the store during business hours. I will send all my friends to Sweet Elegance.

Priscilla Sent on 01/10/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Aimee and her staff are the best! I went to Sweet Elegance after 2 friends (1 whom purchased her dress there) highly recommended that I try them out. This was our 1st (and last) appointment. My mom, sister, and bridesmaid all came out with me. When I sat down with Aimee, I felt like I sat down with family. My idea of dress shopping was to go browse, try a few things on, and go home. When Aimee asked what I envisioned - I was honest - I didn't really have a vision, but I didn't want something strapless...other than that I really did not have a vision or dream dress. I was relieved when Aimee told me their process of choosing dresses. No problem for me since I was very open to suggestions. As soon as I tried on the 1st dress and came out (I had promised I would not look in the mirror in the dressing room) I could tell by the look on my family's face that they liked it. Then I turned around....and was in complete awe! We went through a few dresses....all were hard to choose from since they were all so beautiful. Finally the 5th dress in....I found the ONE!! My mom and I teared up!! It was the dress I never knew I always wanted! I asked Aimee to give me some time to think...since it was my 1st dress shopping experience I wasn't quite ready to make the purchase even tough I had said yes to the dress. Aimee understood that I wanted to take time to think about it since it was a big purchase and was never pushy. I spent the rest of the weekend thinking about the dress...so by Monday I went back to the store and made my purchase! I went back to the store several other times to buy the corset, my veil, and everyone was always friendly. I even went back the week of my wedding realizing that I had zero jewelry and of course here was Aimee and staff to the rescue. Beautiful earrings that went with my dress and a beautiful hair piece! I have not been able to stop telling everyone about Aimee and Sweet Elegance! They are the BEST in Atlanta!

User1501315 Sent on 01/09/2014

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I couldn't have imagined buying my dress from anywhere else! A bridesmaid recommended them after she bought her dress there about year before my wedding. The staff are helpful and kind, and the selection is large in both style and price. They were also very helpful after my purchase too, recommending a seamstress and steaming my dress and veil for free. But most of all, they made picking and purchasing my dress a great experience!

Katie Sent on 12/02/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

The owners are so nice to work with! They really care about picking out the perfect dress for your special day and are willing to help you with any other advice on wedding planning. They are honest and good people. The store is so nice too! I would recommend this place to any future bride. I had the best experience! :)

Scherrice Sent on 11/30/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

from day one Ms Nancy was supportive and helpful, the staff is very warming, i would recommend Ms Nancy and her staff to anyone that's getting married

Jeannette Sent on 11/30/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

So great to work with! I felt so comfortable and like they really knew what I was looking for. There was a specific veil look that I wanted and they went above and beyond to find what I wanted. They are always so friendly on the phone and willing to do whatever they can to make the bride happy! Highly recommend for your wedding dress purchase!

Kelly Sent on 11/21/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I was extremely pleased with my mother's dress and my bridesmaids' dresses that we selected at Sweet Elegance. The orders came in early and we had great customer service. The salon is just beautiful and has a great selection of MOTB, bridesmaid and bridal gowns. I recommend!

User1448203 Sent on 11/21/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

Sweet Elegance spent so much time on me to make sure I found the perfect style for my wedding dress. Aimee was extremely helpful and personal, and treated me like a daughter when I had to come in by myself. The store has a huge selection of great quality gowns at a very good price in comparison to all other stores I went to. High recommended for great service and quality at a price you will like!

Kristen Sent on 11/14/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

AMAZING customer service!! The staff is super friendly and willing to help in any way they can. I highly recommend this place.

Rene` Sent on 11/02/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I am the mother of the bride & got my dress at Sweet Elegance. They were very kind & helpful-went out of their way to make sure everything was to my liking. The alterations were great. Everyone in the store was very professional & accommodating. It was a great experience!

Brandy Sent on 10/31/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

If you go anywhere else for a dress and didn't find it, it's because you didn't go here! Sweet Elegance is the best ever! The staff is amazing, the dresses are beautiful and reasonably priced, and you won't feel pressured, rushed, or like you're not good enough. Nor will you feel like they are just saying things because you are a bride, they follow you through out the entire experience!

Jessica Sent on 10/30/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had the best dress experience here! I was really nervous and unsure of dress shopping and was expecting to hate the process. Sweet Elegance made it so easy and worry free. I went to several dress shops but the service and friendliness of the staff here was above and beyond anything else I experienced. The owners (a mother-daughter team) are accessible and always ready to chat and tell their stories. I had the best experience with them!

Erin Sent on 10/28/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I had such a FAB experience here! Nancy was a dream to work with and Aimee, the owner had the best insight. Not only did Nancy put me at ease, her eye for fashion was exquisite and she actually LISTENED! After a couple of appointments at other salons, this one was by far the best. I got the dress of my dreams and I felt like I was taken care of from the moment I walked in! Thank you Nancy and Aimee for the awesome memories! I will recommend Sweet Elegance to everyone!

Pat Sent on 10/28/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

We bought my daughter's wedding gown and accessories from Sweet Elegance Bridal. Amy and Nancy were incredible. The staff was equally outstanding. They were extremely professional and warm, which gave my daughter great confidence as she selected her wedding gown. The variety of gowns were outstanding and exquisite. My daughter was able to try on several styles before selecting her wedding gown for her special day in October 2014. The salon is elegant, and yet relaxed. My daughter invited her best friend and I invited my best friend. This moment in time could not have been more magical.

Brittnee Sent on 10/26/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I LOVE LOVE LOVE SWEET ELEGANCE BRIDAL!!! Mrs. Amiee is such a sweet woman and is a great business owner! Her, her daughter Kristy, and her staff at Sweet Elegance Bridal was so wonderful to me! They really helped me to find the perfect dress for me! I really thank God for Mrs. Amiee and Sweet Elegance Bridal! This place was really a blessing to me! If you need a wedding dress or other bridal attire, PLEASEEEEE GO TO SWEET ELEGANCE! You will be very happy when you leave!

User1342471 Sent on 09/23/2013

5 out of 5 rating

Quality of service
5 out of 5 rating
Average response time
5 out of 5 rating
Professionalism
5 out of 5 rating
Value
5 out of 5 rating
Flexibility
5 out of 5 rating

I bought my Allure 8800 bridal gown from Sweet Elegance a few months ago. My consultant was extremely helpful and nice. The shop was nicely decorated with non-pushy atmosphere. They were very easy to make appointments with and was great about calling me on delivery/alterations updates. My dress was beautiful and would definitely recommend anyone to check them out!

Sweet Elegance Bridal Reviews

Reviews

Awards

Sweet Elegance Bridal