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Award winner thanks to recommendations from couples on WeddingWire.com.
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A Formal Occasion

Rentals
Preservation
Plus Size Gowns
Sample Sales
Emma
Michelle
Jennifer
Mackenzie
Becky

Recommended by 99% of couples

About this vendor

Located in Kennesaw Georgia for over 25 years, A Formal Occasion is a hidden treasure for any Bride searching for their once in a lifetime dress!

When finding the right dress is also about enjoying the experience, we look forward to fulfilling that dream. We have a more personal approach and believe there is more to making a bride happy than just selling her a dress. If your desire as a bride is to have a unique and pleasant once in a lifetime moment that just won’t be found at a larger chain store or less experienced boutique, we highly invite you to come in and experience the difference!"

"Welcome to Our world, you beautiful bride!”

Services Offered

With quality and design in mind to suit any brides vision, A Formal Occasion gowns are individually selected and sourced from all over the world! With a variation of many mainstream designs, to private labels you won't see anywhere else in Atlanta! Every bride is sure to find the dress of their dreams with us! Whether your style is traditional or contemporary, or a bride who seeks something cutting edge and unique, we carry it all and more! No matter the time of year, whether your wedding is in a year or a week, our gowns are available for immediate purchase (in-stock) and to take home right away! Special order is available for brides with longer engagements.

Our designs start at $1500, with discounted sample gowns available Mon-Thurs to fit that small budget Bride. We offer all-inclusive sizing form 0-26 to make every bride feel welcomed as they're trying on their Dream dress! At A Formal Occasion, our complimentary, relaxed and intimate bridal suites offer a comfortable and luxury feel for the most anxious of brides! During every brides visit, they'll get to try on an array of styles hand picked just for them during their Hour and a half appointment! Give us a call today and let your wonderful experience with us begin!

We're sure to have the perfect gown just waiting for you!

Features

Woman-owned

Small team (2-10 members)

Experience

  • 27 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Cassidy & Kevin's wedding
Cassidy & Kevin
16 photos
Janie & Michael's wedding
Janie & Michael
31 photos

FAQ

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

$100 - $199

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Father of the Bride
Father of the Groom
Groom
Groomsmen
Ring Bearers

Which of the following services do you provide?

Appointments Only
Cleaning
Preservation
Rentals
Sample Sales

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly
Weekly

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of A Formal Occasion

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

This small boutique delivers warm, highly personalized service that puts brides at ease and makes dress shopping fun and emotional. They offer a strong in‑stock selection across sizes (including plus sizes) and reasonable prices, often letting brides leave with a dress the same day. Staff are patient, attentive, and go above and beyond, earning enthusiastic recommendations.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

This small boutique delivers warm, highly personalized service that puts brides at ease and makes dress shopping fun and emotional. They offer a strong in‑stock selection across sizes (including plus sizes) and reasonable prices, often letting brides leave with a dress the same day. Staff are patient, attentive, and go above and beyond, earning enthusiastic recommendations.

K
Katie Sent on 01/27/2021
5 out of 5 rating

She really is the Bride Whisperer

Immediately upon entering A Formal Occasion, we were greeted with a bubbly and energetic Lucinda! Everything she did from that first moment was completely personalized and thoughtful. My name even appeared on signs to dedicate my bridal space! She sat me down to interview me about what I was looking for and then led me around to pick out dresses. She made a very overwhelming task seem manageable.
Lucinda stayed with us for a full 2 hours until I found the dress of my dreams (which happened to be the first one I tried on). She coached me and supported me through every dress. She also made suggestions about adding details and alterations that completely transformed an otherwise simple dress. I was made to feel confident and excited by the end of my appointment, which was not what I was expecting earlier in the day.
THANK YOU for allowing me to find my perfect dress at your boutique. I wouldn’t change one thing about my experience.
M
Melanie Sent on 05/02/2025
5 out of 5 rating

Fantastic Experience!

Purchased my wedding dress today and LOVED my experience! Katie was so patient and listened to what I liked and didn’t like about different dresses and made great suggestions and gave advice on things to be cognizant of when trying them on. They had a wonderful selection at different price points and made the whole experience so enjoyable. I would absolutely recommend A Formal Occasion to any bride looking for the perfect dress!
Emma
Emma Sent on 10/18/2024
5 out of 5 rating

A Dream Come True

I cannot say enough good things about A Formal Occasion! Lucinda and Pat are the absolute best at what they do! This was our 3rd Bridal Shop of the day and they blew us away with their hospitality, attention to detail, and charm. They made us feel welcome from the second we booked the appointment. The shop offers a mom and pop feel with the selection of a high-end boutique! All of the little touches that this place offers really go a long way. We were made to feel comfortable, at ease, and like part of the family throughout the whole process. I wasn't planning on buying a dress today, but Lucinda found me my dream dress and I could not be happier! If you're debating visiting A Formal Occasion, please add it to your list as it is worth it! Additionally, being a plus sized woman, I was thrilled with the selection of in stock plus size options and cannot recommend it enough! Thank you Lucinda and Pat!
Michelle
Michelle Sent on 02/23/2024
5 out of 5 rating

Wonderful Personalized Experience

I was nervous going to try on wedding gowns and worried that nothing would look good on me at 48 and plus sized. Lucinda and Pat were so welcoming, including the personalized welcome sign at the entrance. Lucinda wanted to know about my vision and feel for the wedding and what sort of style I was thinking of. She pulled some dresses I pointed to and some of her recommendations. She showed how an off the shoulder sleeve could be added to a strapless gown to make it fit my requests. All of them fit well and helped us to narrow in on what we liked and what we wanted to adjust. The last dress was the winner and immediately brought me to tears. Pat even brought over a tuxedo that complimented my dress to show how it could look. I was able to get a beautiful Maggie Sottero gown in the perfect fit and style complete with a matching gown in one day! You will not be able to find this sort of in-stock selection and personalized service anywhere.
Jennifer
Jennifer Sent on 01/20/2024
5 out of 5 rating

First stop!

Went dress shopping today (No, the dress in the photo is not the dress! It's a surprise!) and said YES to my dress at A Formal Occasion in Kennesaw. It was the first place I tried on dresses and it was an amazing experience from the moment I made an inquiry on the website about an appointment! I was so happy not to have to go to a bunch of different places. Lucinda was amazing! Everything was personalized and well-organized. We felt so welcomed! Best part - reasonably priced AND they carry dresses in all sizes ... so I was able to leave with my dress and my tiara! They even took these beautiful photos for us. #aformaloccasionbride
Mackenzie
Mackenzie Sent on 01/16/2024
5 out of 5 rating

Five Stars

Lucinda was wonderful and so thoughtful throughout the whole process! I felt like she really listened to what I had in mind, and gave me an individualized experience. I’m super indecisive and critical of myself but she was so patient as I went back & forth on a few! (lol) This appointment was the second place I visited and needless to say, the last! I love that you walk out with the dress, too. I procrastinated a lot of things for my wedding so this was helpful. Go see them!!
A
Amber Sent on 11/21/2023
5 out of 5 rating

SO happy with my perfect dress 😍

Had such an amazing and special day finding my perfect wedding dress here! Everyone was so helpful, kind, encouraging, and supportive!! I wasn’t expecting to find my perfect dress within my first shopping experience, but it was meant to be!! Would recommend to any future bride looking for a fun, special, and memorable wedding dress shopping experience 😊
Becky
Becky Sent on 07/05/2023
5 out of 5 rating

I felt like I got the royal treatment!

Ms. Lucinda was a dream to work with! From start to finish they gave us the royal treatment here and I was able to find my dream dress within my budget! HIGHLY recommend coming here! At first I didn't think I'd find my dress here -- the dresses she showed me initially were not sparking anything for me, but as I tried them on and expressed what I liked/didn't like about each one, she brought out dresses I hadn't seen that looked closer and closer to what I wanted. She really LISTENED to me! The last dress she brought out was exactly the kind of dress I wanted! Truly she is a master of her craft, and she made it SO FUN!
T
Taylor Sent on 06/20/2023
5 out of 5 rating

Lucinda is Amazing!

I recently visited A Formal Occasion in the hopes of finding my dream wedding dress, and I couldn't be happier with my experience. I even told myself that morning that I wouldn’t “say yes”, especially since it was my first day looking. When walking into the shop, I already knew it was going to be special because there was such a cute personalized chalkboard with my name on before we even walked in the door! Lucinda is the most incredible woman, especially when it comes to transforming what could be a daunting, overwhelming experience into something magical. I am definitely not the bride who is going to be overly emotional about dress shopping, but working with Lucinda helped me understand how significant this process can be; when she started talking about how it’s not what the dress looks like but how it makes you feel and tearing up because she cares so much, I joined her in shedding a few tears! Pat was also a lovely addition to the team; he makes you feel right at home and even offered to clean my ring while we waited for the first round of dresses to be selected. The quality of the dresses was outstanding, and the prices were very reasonable considering the high level of service and quality of the products. Overall, I would highly recommend A Formal Occasion to anyone looking for not just another wedding dress shop. Lucinda and Pat have truly hit the mark and understand exactly how to make this the most unforgettable experience anyone could hope for!
Taylor
Taylor Sent on 05/04/2023
5 out of 5 rating

Amazing Experience!!

This was the best experience I've ever had! So warm and welcoming!! We sat down with the husband wife duo. Lucinda was beyond attentive and was able to ask all the right questions. She was able to help me know when to say no and when to decide it was a beautiful dress just not the right fit for my wedding. I'm terrible with decisions and terrible with being able to say no. She helped me find ways to decide which dress fit my wedding style. This experience was once again the best experience I could've asked for. Thank you again for helping me find my dream dress and taking the stress of dress shopping away.
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Awards

86
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
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Are you interested?

Team

Lucinda Reyna
Lucinda Reyna
Business Owner
Pat Reyna
Pat Reyna
Owner

Professional Network & Endorsements

The Cedars Weddings & Events The Cedars Weddings & Events Mansion Weddings

Beautiful dresses with many choices. Very helpful and easy to work with

Map

Location

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