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About

On WeddingWire since 2010

Located in Kennesaw, Georgia, A Formal Occasion is a wedding dress specialist. A comfort-couture boutique, they have been helping clients in greater Atlanta for over 20 years. They enjoy making finding the perfect gown feel easy. They travel to markets country-wide to select diverse and unforgettable designs for their collection.

Services Offered

A Formal Occasion specializes in providing premium designs, both in cut and construction. Carrying designs in sizes from 2 - 26, they offer over 500 of both off-the-rack designer gowns as well as special order gowns. Dedicated to providing a luxurious and intimate experience, clients receive royal treatment. Whether that means being the center of attention or able to feel private and focused in a relaxed environment with no pressure. A consultant listens to your vision for the big day, and the couture space offers a place to relax. With hundreds of designs, whether you want to make a style statement or celebrate your curves, A Formal Occasion has the perfect gown for you.

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

$100 - $199

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Father of the Bride
Father of the Groom
Groom
Groomsmen
Ring Bearers

Which of the following services do you provide?

Appointments Only
Cleaning
Preservation
Rentals
Sample Sales

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly
Weekly

What is your return policy?

Final Sales
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Any other questions?

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5.0 out of 5 rating
83 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
99% Recommended by couples

19 User photos

83 Reviews
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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A Formal Occasion in Kennesaw is highly recommended by multiple reviewers for wedding dress shopping. The staff, including Lucinda and Pat, are praised for their personalized and attentive service. Guests are impressed with the wide selection of dresses available, and the reasonable prices. The overall experience is described as fun, comfortable, and memorable, making A Formal Occasion the perfect place to find the perfect wedding dress.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

A Formal Occasion in Kennesaw is highly recommended by multiple reviewers for wedding dress shopping. The staff, including Lucinda and Pat, are praised for their personalized and attentive service. Guests are impressed with the wide selection of dresses available, and the reasonable prices. The overall experience is described as fun, comfortable, and memorable, making A Formal Occasion the perfect place to find the perfect wedding dress.

K
Katie M. Sent on 01/27/2021
5 out of 5 rating

She really is the Bride Whisperer

Immediately upon entering A Formal Occasion, we were greeted with a bubbly and energetic Lucinda! Everything she did from that first moment was completely personalized and thoughtful. My name even appeared on signs to dedicate my bridal space! She sat me down to interview me about what I was looking for and then led me around to pick out dresses. She made a very overwhelming task seem manageable.
Lucinda stayed with us for a full 2 hours until I found the dress of my dreams (which happened to be the first one I tried on). She coached me and supported me through every dress. She also made suggestions about adding details and alterations that completely transformed an otherwise simple dress. I was made to feel confident and excited by the end of my appointment, which was not what I was expecting earlier in the day.
THANK YOU for allowing me to find my perfect dress at your boutique. I wouldn’t change one thing about my experience.
T
Taylor Sent on 06/20/2023
5 out of 5 rating

Lucinda is Amazing!

I recently visited A Formal Occasion in the hopes of finding my dream wedding dress, and I couldn't be happier with my experience. I even told myself that morning that I wouldn’t “say yes”, especially since it was my first day looking. When walking into the shop, I already knew it was going to be special because there was such a cute personalized chalkboard with my name on before we even walked in the door! Lucinda is the most incredible woman, especially when it comes to transforming what could be a daunting, overwhelming experience into something magical. I am definitely not the bride who is going to be overly emotional about dress shopping, but working with Lucinda helped me understand how significant this process can be; when she started talking about how it’s not what the dress looks like but how it makes you feel and tearing up because she cares so much, I joined her in shedding a few tears! Pat was also a lovely addition to the team; he makes you feel right at home and even offered to clean my ring while we waited for the first round of dresses to be selected. The quality of the dresses was outstanding, and the prices were very reasonable considering the high level of service and quality of the products. Overall, I would highly recommend A Formal Occasion to anyone looking for not just another wedding dress shop. Lucinda and Pat have truly hit the mark and understand exactly how to make this the most unforgettable experience anyone could hope for!
Michelle
Michelle W. Sent on 02/23/2024
5 out of 5 rating

Wonderful Personalized Experience

I was nervous going to try on wedding gowns and worried that nothing would look good on me at 48 and plus sized. Lucinda and Pat were so welcoming, including the personalized welcome sign at the entrance. Lucinda wanted to know about my vision and feel for the wedding and what sort of style I was thinking of. She pulled some dresses I pointed to and some of her recommendations. She showed how an off the shoulder sleeve could be added to a strapless gown to make it fit my requests. All of them fit well and helped us to narrow in on what we liked and what we wanted to adjust. The last dress was the winner and immediately brought me to tears. Pat even brought over a tuxedo that complimented my dress to show how it could look. I was able to get a beautiful Maggie Sottero gown in the perfect fit and style complete with a matching gown in one day! You will not be able to find this sort of in-stock selection and personalized service anywhere.
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Awards

83
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner

Real Weddings

Cassidy & Kevin
16 photos · 01/20/2019
Janie & Michael
31 photos · 08/04/2018

Professional Network & Endorsements

1 Endorsement
The Cedars Weddings & Events The Cedars Weddings & Events Mansion Weddings

Beautiful dresses with many choices. Very helpful and easy to work with

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