I had heard about Samantha Rule and her husband with Rule Creative Co from many friends and family, and heard wonderful things from everyone. The whole experience with them was completely magical. Samantha truly creates a bond and wants to get to know you so that you feel as comfortable as you can. My husband and I truly are not photo people, and Samantha took that and made us feel so comfortable. On our wedding day, they took every single picture that we wanted and made sure that we had time for it. Even though it was a rainy day on our wedding day, they brought an umbrella and made the best out of the day ,and I truly love every photo that they took! They truly both are the most down-to-earth people, and the sweetest! I would 100% recommend Rule Creative Co to anyone who is looking to have a photographer who truly wants to collect every single moment at your wedding. I think their price was reasonable for the pictures that we got. With our package, we got a free engagement session, which I truly think helped us get closer to Samantha. She is your biggest hype woman and is constantly cheering you on.

Samantha is an absolute dream! I had been in weddings she photographed before, and I knew right away that I wanted her for my own wedding. She is genuinely one of the kindest people and so easy to talk to and work with. From the very beginning, she made it clear that we and our vision were her top priority.

Our engagement session was so much fun—she made us feel completely comfortable and carefree in front of the camera. On our wedding day, she went above and beyond the role of a photographer and honestly felt like a wedding coordinator. She kept everything running smoothly, helped us stay on track, and made the entire day feel effortless.

I also loved that she works alongside her husband—they are truly the perfect team. And the photos… absolutely GORGEOUS. I couldn’t have asked for anything better. Truly, book Sam. You will be so happy with your decision—I promise!

I would recommend Rule Creative Co to any bride without hesitation. Samantha was incredibly responsive from day one and made the entire experience feel personal, seamless, and genuinely supportive. With all the nerves leading up to the big day, she had such a calming presence and truly helped ease the stress. The photos we received captured everything we wanted— the candid moments and the emotional ones.

On the wedding day, Samantha and Justin were absolute rockstars—running to grab things we missed, keeping everyone on track, and helping us handle high-stress moments with grace. Their organization and leadership allowed us to fully enjoy our day without worrying about the details.

The personal touches meant so much to us, from the thoughtful packages sent in the mail to receiving our photo book before the reception was even over. The ornament with one of our wedding photos was such a heartfelt surprise and something we’ll cherish forever. Rule Creative Co went above and beyond in every way, and we are so grateful for everything they did to make our day unforgettable!

Working with Samantha and Justin was one of the best choices we made for our wedding. They’re such a genuine husband-and-wife team and truly a dream to work with. From the first message to the final gallery and video, everything felt easy, personal, and fun.

Samantha is the best hype girl — warm, organized, and so thoughtful. She made us feel completely comfortable in front of the camera and caught every little moment without it ever feeling forced. Justin’s video work is incredible — every time we watch it, it brings us right back to that day.

They care deeply about their couples, and it shows in every photo and every frame. They captured our day exactly how it felt — full of joy, love, and laughter.

What other couples should know:
-They make you feel like friends, not just clients.
-Communication and turnaround time were amazing.
-Their creativity and teamwork make the whole process feel effortless.

We can’t recommend Rule Creative Co enough. They’re truly the dream team.

Samantha was absolutely incredible from start to finish! She made us feel so comfortable and captured every special moment perfectly. She was able to get all of our details and requests due to her organization and amazing attention to detail. The photos are stunning and truly tell the story of our day. She was so attentive day of to help with everything and was there for everything. We couldn’t be happier with how both our engagement photos and wedding photos turned out. Highly recommend!

Samantha was the absolute best! She was beyond helpful and made sure the day went so smooth. We used her for our north shore elopement, and she went above and beyond every step of the way. She made us feel so at ease and the pictures turned out better than I ever could have hoped!!

Samantha & her husband Justin were the photographers/videographers for our wedding but that’s not all….. They also were the calm to the chaos. Samantha made sure to check in on me so much throughout the entire day to ask how I was feeling, see if I needed anything, made sure I was hydrated, sensed when I was stressed and magically calmed me down immediately, made sure every photo I wanted was captured, etc…. Her husband also raced to grab things when needed, get people where they needed to be, and brought such a calm energy. I really can’t say enough good things about them and to be honest, I don’t think there’s a better “duo” out there. Our guests also commented on how great they were! Their professionalism throughout the whole process was amazing and the work that they do is incredible. They also stayed longer than they were scheduled just so my “sparkler send off” vision came to life and didn’t hesitate about it when I realized the time! They just made it happen! THEN, I found out they gave us a special gift to look through at the end of the night, which was a book of some of our photos!! The same night! So so special! We haven’t received our full gallery yet, but just from the sneak peek, I can tell I’m going to be absolutely speechless. I already can’t pick a favorite because they’re all so great. We are so grateful to have hired them to do the job and really don’t even have the words to describe how thankful we are. We will definitely be hiring Rule Creative Co. for future moments!! 100/10 recommend!! 🥹🥰

Sam truly went above and beyond every step of the wedding process. From the engagement session, to the wedding, to the time after, she went out of her way to make us feel so special. Sam is incredibly kind, professional, and immensely talented. Every time we took photos with Sam she made us feel comfortable and we had so much fun. During the wedding, Sam and Justin worked together so well. Many members of my bridal party and family commented that she was one of the best wedding photographers they have worked with. Sam always had a smile and was willing to check in. She helped me make my timeline for my wedding day and helped to make sure the day ran smoothly. Hiring Sam as my wedding photographer was the best investment we made in our wedding. She is truly the best and I give her my highest recommendation for anyone looking for a wedding photographer!

Rule Creative Co is beyond amazing! They have been with my family for 3 weddings now. Each experience I have had the pleasure of being a part of has been breathtaking. Each individual day was crafted to fit each couple perfectly. They are not just photographers they have become family. My husband and I felt so comfortable as we took engagement pictures, and RCC took the time to really get to know us. They listened to our dreams, hopes, and thoughts about our wedding and helped them come to life! They were considerate about budget, which was so great! We were blown away by the beautiful video and pictures from our Wedding in May 2025! I can’t help but smile when I think of our day. The way they captured each special detail was truly magical! We could not be happier with the care we received, and I cannot thank Samantha and Justin at Rule Creative Co Enough for everything they did for us. They are an Incredible team! I am always eager to share their contact with anyone who needs a photographer! They are trustworthy, wholesome, and so stinking fun to work with! I highly recommend checking them out for any photography needs you may have!

-The Hansons

Samantha and Justin were truly amazing. After having an incredible experience shooting my sister’s wedding, it was a no brainer having them apart of my wedding day. What I did not know was that they were going to be an additional support system guiding me to a perfect wedding experience. They were professional from the very beginning and also found jaw dropping ways to make a positive impression on our wedding day. I will continue to recommend Rule Creative Co for every bride and groom looking for photography, videography, and their new adventure of content creation. We are so grateful to look back at all of our beautiful and timeless photos that they captured and edited for us - Thank you!