Petalum was created by two seemingly opposite girls with one perfect thing in common: flowers. Rebecca, the tall one, has an encyclopedic knowledge of flowers and is armed with a degree in Art and Floriculture. Sarah, the blonde side-kick, handles all communication. Petalum is focused on keeping the process simple and enjoyable. They take a limited number of weddings and celebrate each wedding by giving back to the community through their Petalum Gives Back program. A donation is given to the charity of the bride and groom's choice in honor of their wedding day.