Tanya Gunn at Lucido in Rochester rocks! Very knowledgeable and helpful - without being pushy. She found the perfect rings and made us feel special throughout the process.

I have lived in Rochester Hills my entire life and never once stopped in this store in our downtown. But I am so glad this is where my FH purchased my beautiful ring! They are knowledgeable, warm, comforting and absolutely the best jeweler we have worked with. The owner is a personal friend of Mr. Tacori and they have the LARGEST selection of Tacori rings I have seen. I cannot wait to go back there and pick out our wedding bands together. This place is a must for anyone who wants personal attention, no pressure and the honesty of a family run business. I am thrilled to be a lucido customer for life!!

Lucido's in Rochester is the place to go for Hearts on Fire diamonds. They are one of the top vendors for HOF diamonds, and it's no surprise why! Every time I have gone into the store to browse, or to get my ring cleaned, I am met with friendly, professional staff.

They know their products - and they know the industry and trends. You can find items to fit all price ranges and the staff is happy to work with your budget.

My engagement ring is gorgeous, as is my husband's wedding band. I highly recommend this store!