Skip to main content
Weddings

About

Allison DeWald is an accomplished make-up artist in New York. Her formal training started in New York City where she studied with Make-Up Designory(( maybe we could make this a link where they can click to see what make-up designory is)). While studying at Make-Up Designory she excelled in Beauty, Fashion, Character, Air Brushing and Special Effects Make-Up skills. After several months of schooling she continued to live and work in NYC as a freelance make-up artist specializing in photo shoots and runway make-up.

Allison's passion lies within Make-Up it does not lie within NYC. Upon her return to Western New York she started her career with the highly coveted professional make-up brand MAC Cosmetics. Allison was with MAC Cosmetics for several years as manager where she hired and trained all working MAC artists. She attended countless training sessions with MAC Cosmetics that heightened her skill level, while mastering current trends. Due to her expertise and high skill level Allison was afforded opportunities to facilitate and lead training initiatives to other make-up Artists. Allison achieved numerous professional certifications within MAC Cosmetics, which ultimately honed her skills to what they are today.

Today Allison is working in the greater upstate New York area as an on location free lance make-up artist. Her specialty lies within bridal make-up, however she still takes part in frequent photo shoots with photographers and still has regular requests for prosthetic and special effects make-up. Allison is affiliated with several salons in the greater upstate area, which offer many hair and other salon services. This allows bridal parties the convenience of having all services in one place. Allison's passion ultimately lies in providing her guests a memorable experience that leaves them feeling pampered, beautiful and heard.

illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What is the base price for blowouts for brides?

$100

What is the price of trial service for blowouts for brides?

$50

What is the base price for blowouts for attendants/family members?

$75

What is the price of trial service for blowouts for attendants/family members?

$50

What is the base price for traditional makeup for brides?

$75

What is the price of trial service for traditional makeup for brides?

$50

What is the base price for airbrush makeup for brides?

$75

What is the price of trial service for airbrush makeup for brides?

$50

What is the base price for traditional makeup for attendants/family members?

$75

What is the price of trial service for traditional makeup for attendants/family members?

$50

Does makeup price include false lashes?

No

What is the starting price for body art?

$30

What beauty services do you offer?

Body Art
Consultations

What hair services do you offer?

Blowouts

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Fake Lashes
Tattoo Coverage

Reviews of Key To Beauty

Jen
Jen Sent on 10/15/2019
5 out of 5 rating

I had SO many compliments on my wedding day

Allie is PHENOMENAL. She took pride and care for my makeup wants/needs and how it would match my dress & style of wedding. I don’t usually wear makeup and Allie gave me a glam look that met my natural features. Tiffany was part of her team and she was amazing with my bridal party as well. Highly recommend for your wedding or any special occasion!
Alison
Alison Sent on 11/14/2018
5 out of 5 rating

Hire her. Now.

Allison is an absolute gem to work with. My mother, sister and I all got our makeup done for my wedding and she was so fun to even just be around. She has an incredible vibrant personality that is infectious, and her work is so incredible. She had done my trial for my engagement photos and I was just stunned by how she made me up, but I still looked like me. Allison did an amazing job on all of us and makes you feel at ease throughout the entire application. She got my mom to wear false lashes (which my mom has never done and LOVED them, as she was worried she would notice them on; she didn't), and knew without anyone saying a word that my sister needed to wear glitter eye shadow (my sister loves glitter beyond words). And then there was my makeup, which was just perfect - she was even so excited about what she did for me. My husband could not stop gushing about how beautiful I looked. All of our makeup held the entire night (which I knew it would, as it had held up in 90 degree heat on my engagement photo day). And how my makeup looked in my photos - so incredible. Hire her now, you will not be disappointed!
D
Dave Sent on 10/20/2016
5 out of 5 rating
I could not believe how stunning my wife was. It was like something out of a movie. I cannot recommencement enough.
S
Samantha Sent on 10/19/2016
5 out of 5 rating
I have had used Key to Beauty for makeup services on multiple occasions, and every time has been above and beyond what I had expected. Most recently on my sister's wedding day, Key to Beauty gave us the perfect look, and Allison brightened up the start to our day with her personable attitude and friendliness! It is always a pleasure to work with Key to Beauty and they are and will continue to be my #1 choice.
J
Jamie Sent on 10/19/2016
5 out of 5 rating
Allison is amazing and makes you feel and look amazing too! I used her for a personal photo shoot and can not wait to use her for my wedding make up artist. She takes her time and makes sure you love how you look!

I would recommend her in a heart beat!
N
Nicole Sent on 10/19/2016
5 out of 5 rating
What an incredible experience! I never wear makeup but Allison made the process so easy and gave me a flawless wedding look. It held all night (through many happy tears!) and I couldn't have asked for an artist more perfect. Thank you!
S
Stephanie Sent on 05/12/2016
5 out of 5 rating
Allison is amazing. I was incredibly nervous about my wedding makeup because my skin is less than ideal. Allison and I didn't have time for a trial but I must have asked her a million questions leading up to the big day and she was incredibly helpful! My makeup turned out beautiful, flawless and lasted all day and night. I can't say enough about this amazing woman! BOOK HER NOW. She is professional, smart and kind! Thank you for making my day so perfect, Allison!
L
Lynette Sent on 01/17/2014
5 out of 5 rating
I had no idea what makeup look I wanted, as i've probably worn makeup only a couple dozen times, but Allison totally had it covered. She was available to do my makeup trial at the same time as my hair trial so I got to see the full picture, which calmed my nerves so much! She also did the makeup for my bridesmaids and mom, at the salon at the same time as our hair appointments which worked out really well with the busy day. And despite our wedding being outdoors on the hottest day of the 2012 Summer (98F), it all held up and our pictures came out great! Definitely the best choice to use Allison, i'd 100% choose her again.
G
Ginger Sent on 03/24/2013
5 out of 5 rating
Allison was a true professional from the moment she stepped onsite to get me beautiful for my wedding. She took great care in listening to what it was that I wanted and how I wanted to look on my wedding day. As a woman who wears little makeup on a regular basis, I didn't want to look like a fake version of myself in photos for years to come. Allison hit the mark perfectly by ensuring I looked natural and radiant, a more polished version of myself without looking "made up". She was calm and reassuring and it was obvious to me and others in my wedding party that Allison truly enjoys what she does and she is excellent at her craft. Anyone would be lucky to have Allison as part of their wedding if they are looking for a professional who is kind, fun and above all a super woman.
If I had it to do all over again, I wouldn't change a single thing.
Thank you Allison for making my day wonderful :) xo
J
Jessica Sent on 02/22/2013
5 out of 5 rating
I have used Key to Beauty for several events. Allison is amazing, everyone young and old looked their absolute best! Punctual, professional, and a pleasure to work with!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

20
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

1 Endorsement
Tiffany Loveless Makeup Artistry Tiffany Loveless Makeup Artistry Wedding Hair & Makeup

Allison and I work together often and she is one of the most pleasant, upbeat and talented professionals I have worked with! I always look forward to our next collaboration.

Map

Addresses map
Next Wedding Hair & Makeup: Blu Spa and Salon

Other vendors in Buffalo for your wedding

Wedding Vendors