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Weddings

About

Flora & Lane is a wedding dress shop located in Chicago, Illinois. This bridal gown company strives to deliver simple, delicate, and romantic dresses that make every bride swoon. The team behind the company works together to produce affordable and one-of-a-kind dresses for all of their brides. The dresses at Flora & Lane are suited for easy-going and ethereal brides who are searching for a combination of glamour and sensibility. The effortless gowns designed at this company will keep brides comfortable from their walk down the aisle until the end of their final dance.

Services Offered

Flora & Lane offers both off-the-rack wedding dresses and bespoke gowns. For brides who dream of wearing a custom dress, the team at the company will design and create a wedding gown tailored to your every vision. This process involves the bride in design consultations, customized sketches, measurements, fabric selection, pattern making, dress production, and final fittings. The store offers scheduled appointments as well as at-home try-on, in which brides can have sample gowns delivered to their door to see if the dress is the one for them. Flora & Lane provides the following services and products:

  • Alterations
  • Sample sales
  • Full customization
  • Trunk shows
  • Hair accessories
  • Veils
  • Sample gowns

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride

Which of the following services do you provide?

Alterations
Appointments Only
Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Hair Accessories
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Flora & Lane

Ciara
Ciara Sent on 12/29/2024
5 out of 5 rating

Best decision ever!!

I truly looked high and low for the perfect wedding dress for my woodland fairy themed wedding and I could not find what I was looking for anywhere in my area (I'm located in Denver CO), and then I stumbled upon Flora & Lane through tik tok actually and I was IN LOVE!! F & L dresses are unlike anything I have seen and are so unique and just absolutely gorgeous! So my mom and I hopped on a plane to Chicago to get my dream dress. My experience in the shop was magical! The lovely lady who helped me try on dresses was so kind and made the experience so enjoyable :) As soon as I tried on THE dress I knew I had found the perfect look for my dream fairy wedding! It was absolutely worth every penny I spent and I am so grateful for the Flora & Lane team for all their efforts and the beautiful dresses they create, they are truly one of a kind! They accommodated my request of adding some extra mesh for additional coverage as that was my only worry that I felt supported in my dress (I am a size DD in the chest area). The dress fit like a glove and i felt every bit like a fairy princess that I had dreamed of since I was a little girl on my wedding day!! Thank you thank you thank you Flora & Lane! I would also like to note that I am a size 16 in dresses and I had absolutely no issues with sizing :) From my experience they have a huge range of dresses for all body types.
J
Jonathan Sent on 10/14/2023
5 out of 5 rating

Amazing experience

I found Flora and Lane online and then went in person to try on the dress. I had a great time during the appointment, getting to try on multiple dresses with my friend and video calling my mother! I was thankful for the stylist and her recommendations and assistance with trying on the dresses and taking my measurements. I was also grateful for all their help in the small alterations I wanted to make to their dress design to make it exactly as I dreamed! I could not be happier with the results - the dress was everything I wanted and more!
Hilary
Hilary Sent on 11/18/2019
5 out of 5 rating

The best possible dress!

I cannot explain how wonderful and magical my experience with Catherine and Flora and Lane was creating my wedding dress. I quite hated the looking for a dress, until I walked into Flora and Lane and started talking Catherine. She worked within my budget (which was a miracle) and not only listened to my crazy wishes, but gave me insight and further ideas to make my dream a reality. I couldn't recommend her enough.
Photo credit to Layne Dixon Photography
Dee
Dee Sent on 05/21/2025
1.8 out of 5 rating

Beyond Disappointed

I'm feeling incredibly disillusioned. I made it very clear to my stylist that I wasn't interested in a dress that showed a lot of cleavage (just a personal comfort thing). She assured me that they could bring the plunging neckline of the dress I loved up to my specifications. When they sent me progress photos, I pointed out that the neckline didn't look raised. They assured me it had been. When I got my dress, the neckline was still plunging, showing alllll of the girls. And now, after they "custom measured" me, there was very unflattering bulging fabric around my midriff. Flora & Lane assured me that once my seamstress brought up the shoulders, both issues would be resolved. Nope, even with alterations, the gals are on full display and the bulging is very visible.

They then tried to tell me that the neckline was to my specifications (a lie), that my seamstress could simply close the neckline (not enough fabric for that), and that the bulging fabric was because their dresses are a "standard sizing" after taking all of my measurements during my fitting and very much leading me to believe otherwise. Their best solution for the bulging was to have my seamstress completely removed large sewn-on appliques and re-attach them, a process she told me would be a time-consuming nightmare. Flora & Lane told me this was "feasible for an experienced seamstress", implying that my seamstress was somehow not up to snuff despite doing amazing work.

During the tedious and unfriendly process of trying to work with their customer service, I was told to shop around for a less pricey seamstress (mine charges average prices for my area), that I should have asked for a higher neckline had I wanted it (I absolutely asked for full coverage and indicated my desired neckline with measurements in store), and that I shouldn't add a panel to the dress for my comfort because it would compromise the original vision of the dress, as if it's not my gown to do with as I choose.

After much pushing on my end, the best offer I got from them was for either a refund on the neckline alteration plus $100 off the dress, which wouldn't even cover the alterations to fix the chest and bulging fabric, or for them to rush remake my dress a little over 2 months out from my wedding, which I don't trust them to do properly and wouldn't leave my seamstress enough time for alterations. All I asked from them was to cover the cost to fix their errors, $500, and they couldn't even do that. Which sounds to me like they value the cost of remaking my dress at less than $500, under a fifth of what they charged me for it. My mother's theory on this is that they order pre-fabricated dresses and just attach the appliques and lace in house. Oh, and they'd expect me to return the first dress back to them should I choose the remake option.

I had followed Flora & Lane online for years and even though their prices doubled in the last few years, I still couldn't picture myself getting married in anything else. But after this terrible experience with them, interacting with their lackluster customer service, and being insulted and gaslit by them, I would never recommend them to a prospective bride. Save your money and go with the seamstress on Etsy making nearly identical gowns to theirs for a tenth of the price.

I'll update later with photos and screenshots after the wedding.
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