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Weddings

About

First Look Events is a boutique wedding planning firm in Denver, Colorado, whose passion lies in the careful, artful execution of your event. They want to make sure that their plans and decisions reflect your story as a couple. Their combination of industry planning experience and distinct design style ensures that, no matter the theme or vibe of your wedding, they’ll be able to pull it off.

Services Offered
First Look Events is able to provide planning services for ceremonies, receptions, and rehearsal dinners. They can do anything from day-of coordination to partial planning to full planning for weddings that are civil, cultural, destination, elopements, eco-friendly, military, non-religious, or religious. Other services include:

  • Budget analysis
  • Event design
  • Timelines
  • To-do lists
  • Vendor referrals
  • Woman-owned
illustration popular

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Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,000

What is the starting price for partial wedding planning?

$3,000

What is the starting price for full wedding planning?

$4,500

Do you offer an hourly rate?

Yes

What is the hourly rate?

$125

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

Reviews of First Look Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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First Look Events is praised for being organized, creative, and caring, turning couples' visions into seamless, stress-free weddings. Reviews highlight strong vendor coordination, quick problem-solving (including weather pivots), and flawless day-of execution for large and destination events. Their attention to detail and warmth let couples relax and readily recommend them.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

First Look Events is praised for being organized, creative, and caring, turning couples' visions into seamless, stress-free weddings. Reviews highlight strong vendor coordination, quick problem-solving (including weather pivots), and flawless day-of execution for large and destination events. Their attention to detail and warmth let couples relax and readily recommend them.

Erin
Erin Sent on 09/16/2026
5 out of 5 rating

Sarah at First Look is AMAZING!!! The best decision was to hire First Look as our planner.

Sarah was the most amazing planner and made all our dreams come true for the most magical wedding!!! She is so organized and made the entire planning process so easy from start to finish. Sarah and Brynn were so creative with our venue and making a live band fit with our guest size and dance floor wishes, taking a completely never done before idea and making it a reality. Everything was amazing and the space transformation was so beautiful and seamless, and it wouldn't have been possible without the First Look Team and Sarah.
Nicole
Nicole Sent on 09/02/2026
5 out of 5 rating

Exceptional in Every Possible Way

Hiring Brynn with First Look Events was one of the best decisions we made for our wedding. She went above and beyond in every possible way to give us the wedding of our dreams, and somehow made the entire experience feel as thoughtful and meaningful as the day itself.

Brynn is the rare combination of exceptionally organized and endlessly creative. She ran a tight ship, kept every detail moving, and was a wonderful steward of our budget. She always helped us understand where to invest and found imaginative solutions without compromising the vision.

From our very first conversations, Brynn listened with such care and intuition that she seemed to understand what I wanted even before I could fully articulate it myself. She has a truly remarkable ability to take a collection of ideas, feelings, and little details and turn them into a vision that feels completely personal. She simply gets it. Because of that, I had complete confidence in her and could genuinely trust her to take the lead. The result was more beautiful, meaningful, and perfectly us than I ever could have imagined.

Her years of experience were evident in every aspect of the process. She anticipated needs before they arose, navigated every decision with confidence, and brought a sense of calm and command that only comes from truly knowing the industry. Her wonderful reputation and strong relationships with other vendors also helped us assemble an exceptional team of people who worked together seamlessly and shared her commitment to making the day extraordinary.

What sets Brynn apart most, though, is how deeply she cares. Her kindness, warmth, and steady presence carried us through every stage of the planning process. We never felt like just another wedding on her calendar. We felt genuinely known, supported, and cared for. She brought so much heart to her work, and that made an already special experience even more meaningful.

Brynn is a creative visionary, a consummate professional, and an extraordinarily lovely person. I began this process looking for a wedding planner, but by the end of it, I had also gained a true friend. We are endlessly grateful for everything she did for us, and we cannot recommend her highly enough. If you have the opportunity to work with Brynn and the First Look Events team, take it. You will be in the most capable and caring hands.
L
Liz Sent on 08/31/2026
5 out of 5 rating

Alexandra Made Our Wedding Vision Come to Life!

Alexandra at First Look Events was AMAZING! From the planning process through our wedding day, she made everything feel easy and seamless. We are not the best planners on our own, and she kept us organized and on track every step of the way without ever making the process feel stressful.
On our wedding day, Alexandra anticipated things before they could ever become problems and handled every detail so we could just enjoy ourselves. She completely understood our vision and brought it to life even better than we imagined. Seeing the ceremony and reception spaces come together was incredible.
We truly could not have asked for a better planner and would recommend Alexandra and First Look Events to anyone!
Dorian
Dorian Sent on 07/11/2026
5 out of 5 rating

Thank you, Brynn!

Brynn did an amazing job guiding us through every step of the wedding planning process, from our very first meeting to the wedding day itself. She was always there with thoughtful vendor recommendations, handled the day-of coordination seamlessly, and made sure everything ran smoothly so we could truly relax and enjoy our day. We are incredibly grateful for Brynn and her expertise. She brought our vision to life, and the day was everything we could have hoped for. Thank you, Brynn, for making our wedding so special!
Anna
Anna Sent on 06/28/2026
5 out of 5 rating

10/10 would recommend working with Alexandra and First Look Events!!!

Alexandra went above and beyond for our wedding! I never felt any stress and always fully trusted her judgement on decisions when we asked what she thought while planning! She was exceptional in all aspects!!! The thought of organizing and planning a big wedding felt daunting until we met Alexandra—I felt like she held my hand through the whole planning process and I never worried that I was forgetting something because she was always on top of it. We never hesitated to share what we were thinking with Alexandra—she would present us with a few vendor options and for the most part we were able to find the perfect fit in those options, but if we ever wanted to see more options it was never an issue. Alexandra felt like a friend helping us plan our dream wedding and I can honestly say I will genuinely miss talking to her regularly!

https://www.dropbox.com/scl/fi/6qrht43tedbv2pc2jh97v/Anna-Nick-for-IG-v3.mp4?rlkey=092uts892xq859g1ikfdqqqze&st=uckho35n&e=1&dl=0


A
Abigail Sent on 06/21/2026
5 out of 5 rating

The best wedding planners!

Selecting Alexandra and the First Look Events team as our wedding planner was truly the best decision we could have made!! From our very first conversation, Alexandra was attentive, supportive, and incredibly organized, making the entire process feel effortless and enjoyable. Over the 18 months I worked with Alexandra, she took the time to understand our vision and brought every detail to life with care and professionalism. She was always available to answer questions, provide guidance, and offer creative solutions whenever needed. Her attention to detail and proactive communication gave us complete confidence that everything was being handled perfectly. On our wedding day, Alexandra and her team exceeded all expectations. Every aspect of the day was seamlessly coordinated, allowing us, our families, and our guests to be fully present and enjoy the celebration. We are beyond grateful for Alexandra and her team for creating such a beautiful and stress-free day! I could not recommend them more!!
S
Susie Sent on 06/05/2026
5 out of 5 rating

My daughter's perfect wedding

My daughter's wedding was perfect!!! Alexandra did an amazing job. From the very first meeting, Alexandra made us feel completely at ease. She is organized, thoughtful, and genuinely invested in our vision. (my daughter's vision) She spoke with my daughter every single day, making sure she felt heard, supported, and excited throughout the entire process. She personally communicated with every single vendor, ensuring everyone was aligned and nothing was left to chance. On the wedding day, her attentiveness was remarkable. She made sure the bride and groom were taken care of every step of the way, and every family member felt seen and welcomed. Nothing fell through the cracks. We didn't have to worry about a thing, which meant we could enjoy this beautiful wedding. Alexandra isn't just talented at what she does, she is a joy to work with. I cannot recommend her highly enough.
Whitney
Whitney Sent on 10/31/2025
5 out of 5 rating

Destination wedding with less than 5 months of planning!

First Look Events — and Alexandra in particular — were absolutely incredible. They helped us pull off a large destination wedding in less than five months, all while my husband and I were navigating major job changes. I honestly don’t even want to imagine what the day would have been like without Alexandra leading the way.

When a family illness came up during the wedding, Alexandra went above and beyond — adjusting plans, stepping in where needed, and caring for both me and my mother with such kindness and professionalism. Thanks to her, I was able to focus on my husband, our guests, and being fully present in the moment, knowing she had everything else handled. I’ll be forever grateful for her calm, capable presence and her truly thoughtful care.
Alan
Alan Sent on 10/26/2025
5 out of 5 rating

Extraordinary Wedding Event

Not even sure where to start - Brynn did an incredible job planning our daughter's wedding. All the preparation was flawlessly executed. During the week leading up to the wedding, with potentially inclement weather in the forecast, Brynn developed several alternative scenarios. The wedding ceremony was planned outside at a ranch in a picturesque venue, with the party inside in a tent. As we're prepping for the ceremony and the Mother/Father walk down the aisle with our daughter, the skies were turned 'somewhat' unfriendly and stormy. Brynn stayed calm, developed several alternatives, and quickly moved 200+/- guests from the Ceremony venue to the Tent, with no even a broken nail. What a spectacular event, overall - HIGHLY recommend Brynn!
K
Kelly Sent on 10/19/2025
5 out of 5 rating

THE dream wedding team !

First Look Events was the single best decision we made for our wedding! From our very first call, Sarah put us at ease and walked beside us through every step of the journey. As an out-of-state couple with a Colorado destination wedding, we can’t express how reassuring it was to have someone local we could trust completely. Sarah anticipated the things we didn’t know to ask, handled every detail with such care, and even welcomed our (last minute ! ) shipments into her own home to make things easier on us for items we couldn’t travel with. Those little acts of kindness showed us just how much she genuinely cares. When our wedding day came, Sarah delivered something beyond what we had imagined. Every detail, from the design to the timing to the vendor coordination, was executed so flawlessly that we never once had to worry. There wasn’t a single hiccup, and because of Sarah, we were able to be fully present, soaking in the joy of the day with our loved ones. We also were lucky enough to have the owner of First Look Events, Brynn Swanson, pitch in on the big day and I’ve never seen a better dream team in action - Sarah and Brynn are veterans in wedding/event planning and the type of team you want on your side! It’s also so clear how respected and well-established First Look Events is in the wedding vendor community; their strong relationships with vendors made everything seamless and stress-free. Sarah and her team are not only professionals at what they do, they’re warm, thoughtful, and deeply invested in creating the most beautiful experience for their couples. If you are planning a Colorado mountain wedding or a destination wedding, I’m telling you - you don’t need to look any further!! Sarah, Brynn and the team are the ones who will make your dream day come true.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

121
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

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