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About

Event By Dawn is an exceptional wedding planning company based in Watsonville, California. Lead planner and owner, Dawn, has been planning well-budgeted weddings for couples since 2012, and has paved a smooth, fun-filled path to marriage for dozens of couples. This team will work with you in order to turn the wedding of your dreams into a reality. Event By Dawn also offers couples access to a number of packages to choose from, depending on their preferred level of professional involvement. Whether you’re after start-to-finish full wedding planning, or simple day-of coordination, Event By Dawn has you covered.

Services Offered

Event By Dawn provides couples with a number of special services to help give them the wedding day they desire and deserve. Some of their services include:

  • Budget analysis
  • Day-of coordination
  • Full/partial planning
  • Timelines
  • To-do lists
  • Vendor referrals
  • Event design
  • Woman-owned
illustration popular

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Frequently asked questions

What is the starting price for day-of wedding coordination?

$1,800

What is the starting price for partial wedding planning?

$2,800

What is the starting price for full wedding planning?

$4,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$85

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

How many planners are on your team?

2

Reviews of Event By Dawn

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
4.9 out of 5 rating
WeddingWire Couples' Choice Awards 2025 Winner
4.9 out of 5 rating
76 reviews
98% recommend it
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Dawn is highly praised by multiple reviewers as an exceptional wedding coordinator, particularly for events at Waterfall Lodge & Retreat in Santa Cruz. Reviewers mention her expertise, organization, and ability to handle logistics seamlessly, allowing couples to relax and enjoy their special day. Dawn's thoroughness, prompt communication, vendor recommendations, and attention to detail are highlighted, making her a top choice for wedding coordination services, with many reviewers giving her a 10/10 recommendation.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Dawn is highly praised by multiple reviewers as an exceptional wedding coordinator, particularly for events at Waterfall Lodge & Retreat in Santa Cruz. Reviewers mention her expertise, organization, and ability to handle logistics seamlessly, allowing couples to relax and enjoy their special day. Dawn's thoroughness, prompt communication, vendor recommendations, and attention to detail are highlighted, making her a top choice for wedding coordination services, with many reviewers giving her a 10/10 recommendation.

Indigo
Indigo Sent on 11/07/2024
5 out of 5 rating

Rock solid timelines or bust :)

I am so happy I hired Dawn as my wedding coordinator, she was not only an expert in our venue, Waterfall Lodge & Retreat but was incredibly helpful in making sure the day ran as smooth as possible. She had a rock solid timeline for both me and the vendors and was able to make sure things kept moving during the day. My husband and I were happy to just enjoy the day and not worry about things getting done. I highly recommend hiring Dawn, especially if you are getting married at Waterfall Lodge & Retreat.
Justin
Justin Sent on 10/06/2024
5 out of 5 rating

We loved working with Dawn!

My partner and I got married at Waterfall Lodge and Resort in Santa Cruz and used Dawn as our coordinator. We had a great experience with Dawn and would recommend using her to anyone. A standout for us our timeline meeting with her. She recorded every detail of our day, hour by hour, and kept it up to date as plans were finalized. It made us feel confident that we had everything covered well before our wedding day. 10/10!
Heidi
Heidi Sent on 08/29/2024
5 out of 5 rating

Dawn is the best!

Dawn was such an invaluable resource for our wedding venue - she had great insight into the little details that would make our wedding run so smoothly. She also was easily reached and took the time to guide us through the wedding planning process. Would highly recommend Dawn for day-of coordinating services!

Awards

76
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2020 Winner

Professional Network & Endorsements

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