Diamonds Direct is a family-owned jewelry store in Saint Petersburg, Florida. Owner, Gary Sanchez, was stationed in St. Pete while in the Coast Guard in the early 80s. He quickly fell in love with the city and knew he wanted to build a life there. Once he received his GI Bill and realized it wasn't enough for college, he invested it into a mall kiosk to sell gold chains. After years of developing relationships with happy couples and families, Gary and his family built their dream store at Sundial in downtown St. Pete. When you shop with Diamonds Direct, you're supporting a local family-run, veteran-owned business with 35+ years of outstanding service and trustworthiness.
Always striving to meet high expectations of quality and value, Gary is particular about the pieces his store carries and the prices his store offers. While the store's showroom carries many bridal brands like Beverly K, Simon G, and Sylvie, it also showcases in-store brands like DD Bridal diamond rings (starting at $399) and Gary and David wedding bands (starting at $99). The store also offers bridesmaid jewelry by in-house brand Dani Designs (starting at $19.99) and engraving options for groomsmen gifts, wine glasses, cake cutters, and more. The store also carries completed rings ready to go out the door, earth-mined diamonds, lab-grown diamonds, moissanites, colored gemstones and more. Some of the store's professional jewelry services include:
Recommended by 100% of couples
Cara Blansett · Getting married on 04/18/2020
I love my ring!
My fiance purchased my ring from Diamonds Direct in OKC. I sent him a picture of what I wanted and that's exactly what I got! The pricing is very reasonable and the quality is great! I love my ring!Sent on 09/25/2019
Patty · Married on 08/10/2019
Great customer service
We bought our rings at Diamonds Direct and were really happy with their quality and customer service. We highly recommend using them!Sent on 09/26/2019
Trevor · Married on 05/11/2019
We custom designed an engagement ring with David and Karen. They are both terrific, and they go the extra mile to make sure you are satisfied. They stand behind their product and are proactive in their approach, but were never pushy and never tried to up-sell. We will be going here first for all jewelry needs in the future.Sent on 06/24/2018