Diamonds Direct

117 2nd Ave N, Saint Petersburg, FL 33701 Map · Phone number · Visit website
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  • Photos & Videos 15
  • About
  • Reviews 11
  • FAQs
  • Real Weddings 4

About Diamonds Direct

Diamonds Direct is a family-owned jewelry store in Saint Petersburg, Florida. Owner, Gary Sanchez, was stationed in St. Pete while in the Coast Guard in the early 80s. He quickly fell in love with the city and knew he wanted to build a life there. Once he received his GI Bill and realized it wasn't enough for college, he invested it into a mall kiosk to sell gold chains. After years of developing relationships with happy couples and families, Gary and his family built their dream store at Sundial in downtown St. Pete. When you shop with Diamonds Direct, you're supporting a local family-run, veteran-owned business with 35+ years of outstanding service and trustworthiness.

Services Offered

Always striving to meet high expectations of quality and value, Gary is particular about the pieces his store carries and the prices his store offers. While the store's showroom carries many bridal brands like Beverly K, Simon G, and Sylvie, it also showcases in-store brands like DD Bridal diamond rings (starting at $399) and Gary and David wedding bands (starting at $99). The store also offers bridesmaid jewelry by in-house brand Dani Designs (starting at $19.99) and engraving options for groomsmen gifts, wine glasses, cake cutters, and more. The store also carries completed rings ready to go out the door, earth-mined diamonds, lab-grown diamonds, moissanites, colored gemstones and more. Some of the store's professional jewelry services include:

  • Ring Sizing
  • Soldering
  • Refurbishing
  • Rebuilding Prongs
  • Appraisals
  • Stone Upgrades
  • Cleaning and Inspections
  • Payment Plans
  • Nation-Wide Shipping
  • In-House Insurance and Warranties
  • Resetting/Recutting Heirloom Stones
  • Custom Design
Follow Diamonds Direct on
Courtyard Entrance at Sundial
Courtyard Entrance at Sundial
e3ac0c7539bfd8b3 1524780769 4fc809ddeae93ce2 1524780748632 2 bridal
Diamonds Direct
Diamond Wedding Band Shapes
Diamond Wedding Band Shapes
Solitaire with Stacked Bands
Solitaire with Stacked Bands
Diamond Engagement Ring Shapes
Diamond Engagement Ring Shapes
Floral Halo Split Shank Ring
Floral Halo Split Shank Ring
Oval Engagement Ring
Oval Engagement Ring
Hexagon Halo with Floral Bands
Hexagon Halo with Floral Bands
Oval Diamond Anniversary Band
Oval Diamond Anniversary Band
Two-Tone Rose/White Gold Ring
Two-Tone Rose/White Gold Ring
Baguette & Round Diamond Ring
Baguette & Round Diamond Ring
Showroom View
Showroom View
In-Store Financing Kiosk
In-Store Financing Kiosk
Courtyard Entrance at Sundial
Courtyard Entrance at Sundial
e3ac0c7539bfd8b3 1524780769 4fc809ddeae93ce2 1524780748632 2 bridal
Diamonds Direct
Diamond Wedding Band Shapes
Diamond Wedding Band Shapes

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  • Photos 13
  • Videos 3

11 Reviews for Diamonds Direct

Recommended by 100% of couples


5.0 out of 5.0
  • Quality of service 5.0
  • Professionalism 5.0
  • Flexibility 5.0
  • Value 4.9
  • Average response time 5.0
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  • Patty

    Patty · Married on 08/10/2019

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Great customer service

    We bought our rings at Diamonds Direct and were really happy with their quality and customer service. We highly recommend using them!

    Sent on 09/26/2019
  • T

    Trevor · Married on 05/11/2019

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    We custom designed an engagement ring with David and Karen. They are both terrific, and they go the extra mile to make sure you are satisfied. They stand behind their product and are proactive in their approach, but were never pushy and never tried to up-sell. We will be going here first for all jewelry needs in the future.

    Sent on 06/24/2018

Awards

11

Diamonds Direct FAQ

  • Which of the following services do you offer? Appraisal, Cleaning, Diamond Certification, Insurance, Payment Plans, Ring Sizing, Shipping, Stone Upgrades, Warranties
  • What kind of jewelry do you offer? Costume Accessories, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Accessories, Designer Engagement Rings, Designer Wedding Bands, Handcrafted, Loose Diamonds, Ring Setting
  • What is your average turnaround time for an engagement ring? 1-2 weeks, 3-4 weeks

Real Weddings

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Map

  • 117 2nd Ave N Saint Petersburg, FL, 33701 See on map
    727-645-0726 (Phone number)
    727-867-6757 (Fax Number)
    Monday-Thursday: 10:00am-7:00pm Friday-Saturday: 10:00am-8:00pm Sunday: 12:00pm-6:00pm

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