Diamonds Direct is a store situated in Saint Petersburg, Florida that provides jewelry for engagements and weddings. Owner Gary Sanchez has been in the business since the 1980s, having first discovered his knack for his profession while serving in the Coast Guard. After then opening a small mall kiosk, Gary began building towards his dream. Today, he is proud to offer stunning pieces from both international and in-house designers out of his family-run shop in downtown Saint Petersburg.
All diamonds and gemstones at this store are sourced from conflict-free destinations and are handled with absolute care. These pieces are personally chosen by Diamond Direct's team with specific styles in mind. This ensures that their customers receive one-of-a-kind pieces that can’t be found anywhere else. Within the store’s showroom, you will discover an array of items from renowned names including Sylvie, Alex and Ani, Simon G, and more. Gary and his trusted colleague, David, also present a range of designs from their own label, the Gary and David Wedding Band Collection. With dazzling engagement rings, carbon fiber wedding bands, and more, Diamonds Direct is passionate about helping you find the right fit. The store’s on-site jeweler can even create a personalized design exactly in your vision. With over four decades of experience, this master craftsman uses advanced technology to size, repair, and create new items. Other services offered in store include:
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13 Reviews for Diamonds Direct
Recommended by 99% of couples
3 User photos
Maude Leclerc · Getting married on 02/20/2021
Best custom jeweler in the state of Florida!
My fiancé had the opportunity to sit down with Gary and David, and design my engagement ring using computer softwares to truly envision what the final product would be. He was wowed, as he was always greeted into the store with his choice of champagne or beer. Their customization is unlimited and they are even home to the Sunshine Cut diamond, only available at this Diamonds Direct. Having known Gary and his family both professionally and personally, they are just all-around AMAZING people and make the entire process so special. We are looking forward to designing our wedding bands with them this summer. Thank you SO much, Diamonds Direct!Sent on 04/02/2020
Diamonds Direct's reply:Thank you so much, Maude! We're back up and running (safely, of course), so we hope to see you again soon. :)
Cara Blansett · Getting married on 11/06/2020
I love my ring!
My fiance purchased my ring from Diamonds Direct in OKC. I sent him a picture of what I wanted and that's exactly what I got! The pricing is very reasonable and the quality is great! I love my ring!Sent on 09/25/2019
Patty · Married on 08/10/2019
Great customer service
We bought our rings at Diamonds Direct and were really happy with their quality and customer service. We highly recommend using them!Sent on 09/26/2019