I just got engaged with an absolutely beautiful and stunning ring from Diamonds Direct, solitaire style with an oval diamond. I had specially requested a band that was near identical to my fiancée’s grandmother’s wedding band. They absolutely nailed it!! I worked with Mac and she went above and beyond to make this happen absolutely perfectly. I have a very busy job as a surgeon and she was constantly available to help me coordinate, texting me ideas and pictures, even helped me get an international insurance policy set up so I could pull off the proposal in Costa Rica. Mac was incredible to work with and her customers (and their new engagements) are lucky to have her!

Customer service is impeccable ! No pressure to choose something immediately

I purchased a 1.03 carat H color VS2 diamond ring with a matching channel set diamond band from a local pawn shop. I contacted Elad at Diamonds Direct Raleigh via the Diamonds Direct website about coming in for an inspection of the diamond. After carefully unsetting the diamond and viewing with a microscope, he detected a small chip in the girdle of the diamond. Instead of having to get the diamond re-polished which would have taken more time than I had before I wanted to propose and have lost precious carat weight. Elad was able to exchange my diamond for a 1.00 carat H color SI1 diamond. He had it set within 4 weeks in a beautiful Sylvie ring- SY904. Elad was very fair in what I paid for this ring. Unfortunately, the diamond was improperly set by the onsite jeweler. There was a 2mm prong length discrepancy on two of the prongs…Elad and the vice president, Lev, went out of their way to get issue fixed very quickly and correctly for me despite the issue being beyond the skill set of the onsite jeweler. Elad sent the ring to an expert jeweler contact he had in New York. After receiving the ring back, he overnighted the ring to me via FedEx in Western NC in time for me to propose on Christmas. My now fiancé was very impressed with the ring. For this experience alone, I would give Elad and Diamonds Direct Raleigh 5/5 stars.

As I mentioned, at the pawn shop I purchased a diamond band with the engagement ring. The ring set was soldered together. Diamonds Direct unsoldered the bands for me. Unfortunately, as the wedding band was channel set and original size 7, there was no way to size the ring to 5.25, my fiancé’s ring size, without significant risk of losing diamonds in the long term. Elad was able to have a very similar, custom ring created using 3d design software that was able to use the 8 VS2 diamonds in my original wedding band. He then refined the design based on the feedback of my fiancé and myself. Wax cast of the original ring and updated design were provided before ordering the ring. The cost of this band was very competitive with similar bands sold by online retailers. However, this band was custom and much higher quality as it included the VS2 diamonds I had from the original band.

My last purchase was a wedding band of similar style to my fiancé’s wedding band. I was headed to Diamond’s Direct to pick up the wedding band for my fiancé the day I ordered my band. Elad stayed behind for 5 minutes to briefly speak with me despite needing to head home to help his wife take care of their sick child. He got his colleague Prem to help my fiancé as she tried on her wedding band. Prem also assisted me as I ordered by wedding band. I selected RECF518516W from Benchmark. Prem ordered the ring for me. He matched the pricing I had found from an online competitor. I selected RECF78022SCC as the free ring that Benchmark offers all customers purchasing dress rings.

In summary, Diamonds Direct Raleigh is likely the best “in-person” jewelry store in the Triangle Area-Raleigh, Durham, Chapel Hill. All pricing was extremely competitive. Pricing was better than every store I visited in the Triangle Area. Pricing was also in-line with online competitors. I advise buying in-person at Diamonds Direct Raleigh for the Diamonds Direct buying experience that includes complimentary cleaning, resizing, rhodium plating, etc. Also, every employee was incredibly thoughtful and genuinely cared about my diamond buying/ring buying experience. Even when I had the issue with the engagement ring, it was promptly taken care of by the Diamonds Direct. This would not have been the case with an online retailer. The Diamonds Direct team is truly like a big family. Even when Elad wasn’t available other managers willingly stepped up to help me. However, when you stop by, make sure to ask for Elad!

I will always buy from Diamonds Direct. No pressure, relaxed atmosphere. Diamonds are high quality.

The team has been fantastic! Tessa was amazing to work with and even with COVID going on, I was successful in starting the process of a custom ring for my fiancee'. Because the site is closed, Oren worked through everything possible via phone with me until i had to pick out the stone in person. I was going back and forth between a stone and diamond and so glad i went this route. When finally meeting in person, we met outside the facility since workers were inside to avoid contact. Oren made the process quick, painless and perfect. I couldn't have asked for a better experience and they have officially made new customers for life.

I was recommended by a friend to ask for Tina at diamonds direct when looking to get an engagement ring. Tina was an excellent recommendation. She helped me pick an amazing engagement ring and further down the line our wedding bands. Tina is a rare person to work with because she not only is great at customer service but you can tell she is knowledgeable and passionate about diamonds. Five stars for Tina at Diamonds Direct Raleigh!

They were very helpful and very professional! Thank you so much for all your help!

We were thrilled to find Diamonds Direct after being disappointed with the possibilities at other jewelry stores we'd visited. DD allows you to individually select the setting and diamond for the engagement ring, which we really enjoyed doing. We created a gorgeous ring for a fraction of the cost of what it would have been at one of the larger chain stores. You also get the GIA certification for your diamond without having to send it off for authentication/grading.

We came here to look at engagement rings together, I told my husband to be there was no pressure to buy that day. However, we were so well taken care of by the entire staff, our diamond expert took his time as I debated between the little details that made each ring unique and never rushed us, we decided to buy that day. Having such a great first experience made it a no brainer when it came time to buy our wedding bands.

With the help of Diamonds Direct associates, my husband designed my engagement ring and later my wedding band. Five years later, I allow a jewelry store representative in the mall to “clean” my rings...it effectively buffed off the custom floral engraving and milgrain finish. I was devastated but Roxie put me at ease and promptly made arrangements for the designs to be restored. Two days earlier than expected, I have my rings back as good as new! We already knew the quality and customer service were outstanding, but after this experience we are most definitely Diamonds Direct customers for life.