Skip to main content
Weddings

About

The Diamond District houses the largest selection of loose certified diamonds and designer engagement rings under one roof in all of Southwest Florida offered at or below internet prices.

Jason and Todd love what they do, they have a true passion for the jewelry industry. The pair met while working together for another jewelry retailer in Ohio each had their own area of expertise, together they became a vital part of the expansion of that retailer.

When the jewelry industry started to evolve into an e-commerce industry, Jason and Todd saw an opportunity and decided to venture out on their own. In pioneering their new concept to the public, the Diamond District was born. In 2003, they opened a 1,400 square –foot store brokering only loose, certified diamonds and diamond jewelry at prices equal to or below the Internet. Unlike the typical retail jewelry store, which has many dollars tied up in slower-moving, fourth quarter products Jason and Todd decided to focus on what sells year-round: diamonds and diamond jewelry. This quick-turning inventory model allows them to sell their diamonds and diamond jewelry at prices far lower than the standard jewelry store.

In what seemed to be the worst of economic times, Jason and Todd experienced tremendous success with their unique business model. In five years’ time, they were able to expand into a new 6,000-square-foot, freestanding diamond superstore located at Coconut Point; not only has the store grown but the collection has as well. Beyond diamonds-white, yellow, pink, chocolate, and black-the Diamond District’s showcases are filled with high-end fashion jewelry and men’s gifts. The new store also boasts a state-of-the-art jewelry repair center and is staffed with several Gemological Institute of America (GIA) Graduate Gemologists to perform appraisals on merchandise purchased in-house or from an outside location.

Guests who visit the Diamond District can expect a warm welcome, including complimentary fine chocolates and beverages. Most people are shocked to find Jason and Todd in the store everyday working with their clients. People travel from Marco Island, Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Port Charolette and Punta Gorda just to experience the difference.

illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

Which of the following services do you offer?

Cleaning
Diamond Certification
Payment Plans
Ring Sizing
Stone Upgrades

What kind of jewelry do you offer?

Antique Accessories
Antique Engagement Rings
Antique Wedding Bands
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

Reviews of Diamond District

Not
Not Sent on 07/10/2026
5 out of 5 rating

Gained A Customer For Life!

I cannot say enough wonderful things about Diamond District USA and their incredible team. They have earned a customer for life.
Back in March 2026, I noticed the center diamond in my 12-year-old Tacori engagement ring had become loose. Since Tacori is such a fine jewelry brand, I wanted to make sure my ring was cared for by a Tacori Certified Jeweler. After researching, I found that Diamond District USA was the closest certified jeweler to us, even though we live nearly five hours away in Northeast Florida.
I called the store and was connected with Oni. From the very first conversation, he was incredibly knowledgeable, patient, and reassuring. He even gave me his personal contact information so I could send photos of my ring and assured me they could complete everything during the short time we’d be in Naples. His kindness alone made us confident the long drive would be worth it.
When we finally arrived in July, it happened to be Oni’s day off, but we were immediately greeted by Pamela, who made us feel just as welcome. While she began helping me with my ring, my husband wandered over to look at wedding bands since his original ring has taken quite a beating over the years from weightlifting. Before long, Stacey Beth was helping him explore replacement options while we relaxed with complimentary drinks. (Bonus points for always making sure everyone stays hydrated!)
As I discussed my ring with Stacey Beth, Melanie, the store’s Tacori consultant, overheard our conversation. She asked me to close my eyes and returned with the most beautiful matching Tacori band to complete my rose gold wedding set. It was absolutely perfect, the exact look I had dreamed about for years. Needless to say, we purchased it on the spot.
Pamela had my original rings tightened, cleaned, and polished, and they looked absolutely beautiful.
I thought that would be the end of the story, but after wearing my new three-ring set for a day, I realized the fit had changed significantly. My finger became swollen and uncomfortable, and I had to remove the rings. Since we were leaving to head home in just two days, I called the store expecting I’d probably have to ship everything to Tacori and wait weeks.
Instead, they told me, “Bring them in! We’ll take care of you.”
The next day I met with Nathan. Stacey Beth was helping what appeared to be a newly engaged couple and their family, but Nathan already knew my entire situation before I even sat down. He patiently listened as I explained my sizing concerns, answered every question, and even quoted me a price that was lower than I expected. He assured me the rings would be ready before we left town.
When I picked them up Wednesday morning, I was honestly speechless.
The sizing is absolutely flawless. You cannot tell the rings have ever been worked on. The craftsmanship is seamless, the diamonds sparkle like never before, and my entire wedding set honestly looks even better than it did when it was brand new 12 years ago. My hand feels like a newlywed’s again with even more sparkle than before!
What impressed me most wasn’t just the quality of the work, it was the people. Every single employee we encountered genuinely cared about making sure we were happy. Oni, Pamela, Stacey Beth, Melanie, and Nathan each played a part in making what could have been a stressful situation into an unforgettable experience.
Exceptional customer service is becoming increasingly rare, but Diamond District USA absolutely sets the standard. We already know we’ll be back when it’s time for my husband to purchase a new wedding band after he retires from his current job, and from this point forward, all of our fine jewelry purchases will be with them.
If you’re looking for a jeweler you can truly trust whether you’re buying a new piece, repairing a treasured heirloom, resizing a ring, or simply having your jewelry cleaned, Diamond District USA is the place to go. They exceeded every expectation we had, and I recommend them without hesitation.
P
Paul Sent on 08/22/2023
5 out of 5 rating

The best jeweler

Oni was excellent to work with through the process of selecting an engagement ring and wedding bands. The team at the diamond district made the entire experience enjoyable. Oni was very personable and professional from our first interaction. He made sure to fit our style while also staying in our budget. The quality and price at this store is unmatched. We look forward to seeing the team at the diamond district for all of our upcoming service & shopping needs.
J
Jordan Sent on 03/06/2023
5 out of 5 rating

Beautiful rings- great selection - fair pricing

Beautiful rings- great selection - fair pricing Excellent customer service abs very knowledgeable, too!
Chrissi
Chrissi Sent on 10/25/2022
5 out of 5 rating

We LOVE Diamond District

My fiance got my engagement ring from Diamond District and that started our great experience with them. He is very particular about things and the salesperson did a great job of being patient and making sure he found exactly what he was looking for. After receiving my ring, Diamond District was great about helping to resize it to fit perfectly. They clean it for free and every time we walk in the door. When we went back a few months later to pick wedding bands Song the sales lady was awesome in making sure we found what I wanted. A few days later, my fiance admitted he hated the ring I chose. They were very understanding in exchanging it and even waived the restock fee since we upgraded it. We both were very happy with the quality of service Song provided both times we went in to deal with getting my band. The third purchase we made was during their wedding band event. Song remembered us, and we custom designed a myCaroline band (to match the one he got me) for his band. We put a lot of money into our rings but I truly feel we got quality service and if any issues arise with our jewelry (and future purchases) we can trust Jason and Todd (and Song) to take care of us!
Jesica
Jesica Sent on 03/12/2022
5 out of 5 rating

Wedding band

Since it was a destination wedding, we quickly stopped by the Diamond District @ Coconut Point (Ft Myers, Fl). Only helped me choose a wedding band, he is very knowledgeable and matched my engagement band perfectly!
Susan
Susan Sent on 07/14/2020
5 out of 5 rating

Elegant and Classy

Walking into Diamond District and seeing the beauty of all of the sparkling pieces of art, I felt that we were creating a beautiful memory from the purchase of the engagement ring right down to both of our wedding bands.
sreyes1030
Stephanie Sent on 11/07/2019
5 out of 5 rating

Put a Ring on It!

Ring shopping at the Diamond District for my husband was so easy. They had exactly what he wanted & with the help of one of their gentlemen's there, we were in and out. My husband got my ring there as well & It is absolutely beautiful!!
Taylor
Taylor Sent on 10/02/2019
5 out of 5 rating

Beautiful diamond!

Caleb purchased this diamond from the Diamond District and I love it!!! Thank you so much for an amazing experience!
A
Amber Sent on 03/13/2019
5 out of 5 rating

Amazing Service and Beauty

Diamond District truly is the best! My Fiance purchased my engagement ring from them he was so impressed we decided to purchase his two bands and my wedding band as well. You are sure to see either Jason or Todd every time you are in the store which says a lot about how their business is ran. All promises made have been kept and honestly the jewelry is breath taking!
Krista
Krista Sent on 02/26/2019
5 out of 5 rating

Wouldn't choose anyone else!

My husband proposed with the most gorgeous dream ring a girl could ever ask for! Oni helped us pick out our wedding bands and was very patient throughout the entire process. Jason and Todd have such a wonderful staff, and truly make you feel like family. Wouldn't ever choose another jeweler!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

75
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

1 Endorsement
Salon International Salon International Wedding Hair & Makeup

Diamond District has great quality Jewelry It is worth the time to check them out!

Preferred Vendors
Set Free Photography™
5.0 out of 5 rating , 93 reviews
· Wedding Photographers
Along Came Stephanie
5.0 out of 5 rating , 30 reviews
· Wedding Planners

Map

Addresses map
Next Wedding Jewelers: Dunkin's Diamonds

Other vendors in Naples for your wedding

Wedding Vendors