In 1980, Demetrios’ dream of owning his own company became a reality. He purchased Ilissa Bridals of New York. Virtually overnight, he turned this small unknown business into a thriving international company. Bridal boutiques, including his own Brides by Demetrios salons, throughout the world proudly sell Demetrios gowns. Today, the Demetrios brand is a prestigious leader in bridal fashion.