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Day's Jewelers

Augusta, ME View map Visit website


Day’s Jewelers is a chain of full service jewelry stores located in Maine and New Hampshire. The company is a family-owned business founded in Portland, Maine in 1914 by the Davidson family and later purchased by the Corey family in 1988. The company also operates an e-commerce website. Day’s is noted for professionalism and for its commitment to social, ethical and environmental responsibility. Day's Jewelers is the exclusive dealer of DeBeers Forevermark jewelry in Maine and New Hampshire.

Everyone who works at Day’s understands that our reason for being is you, our customer. So, we go to extra efforts to make sure that every experience you have in our stores is extraordinary.

When you visit Day’s, you won’t find us in a mall. Exorbitant mall rent would cause us to raise our prices and we’d rather put our money into carrying the latest in fine jewelry fashion, the space to show you thousands of different items, and the design and service centers each of our stores has to handle all your jewelry needs. Most importantly, we want to save you money.

We currently have a staff of almost 150 professionals who are at your service everyday. Our buyers travel the world to find the finest diamonds, latest in gold, and brand name watches at the best values. If you don’t have the best credit score but need to charge a purchase, no worries, we grant our own credit. No banks, no credit card companies, just like the way it used to be.

Our Mission

Day’s mission is "to build a company that stands the test of time". Our uncompromising commitment to continually exceed customer expectations has been the cornerstone of the Day’s brand for over 100 years. We believe that your jeweler should be your professional consultant, much like your doctor, attorney and accountant.

"We promise to always provide the best value in our goods and services."
It is our commitment to provide fine quality jewelry that will last for generations at a fair price. We do so through efficient cost management and purchasing products as close to the source as possible. We will not mark prices up just to put them on sale to make you feel like you’re getting a "deal." We want you to fall in love with a piece and know you’re paying what it is really worth.

"We promise to provide everyone with the opportunity to own fine jewelry."
Everyone should have the opportunity to enjoy and experience fine jewelry to commemorate special moments in life. Day’s offers one of the largest collections of jewelry in America in a wide range of prices. Day’s also provides easy payment terms through our layaway plan and in-house charge account program.

"We promise to always conduct business in an environment of trust and transparency."
Day’s is committed to fostering healthy, meaningful relationships with our vendors, employees, customers and our communities. Trust and transparency will always be the fundamental core of our relationships.

"We believe the true value of a piece of jewelry is not in its price, but what it means to the person who wears it."
We know that every piece of jewelry is worn to represent love, a relationship or a special accomplishment in life. We promise to treat every piece of jewelry, regardless of cost, with the respect it deserves. Whether you come to a Day's store or shop at, you will receive personal attention from a personal shopper to help you choose a piece that embodies the sentiment it is intended for.

Diamonds Do Good

Our buyers search the world to find the most beautiful jewelry and gemstones. Though selling beautiful, quality jewelry is the core of our business, we go to great lengths to source jewelry and gems that did not cause harm to people or the environment. Furthermore, Day’s is committed to many programs that support good things in our local communities, nationally and internationally. We believe that jewelry should go “Beyond Beauty” and help to make the world around us a better place to live.

Day's Jewelers is committed to upholding professionalism & social, ethical, and environmental standards. We proudly support the Diamonds Do Good® Initiative.


  • Lifetime warranty against defects in materials and workmanship.
  • Permanent Value Plan - Trade your natural 1/5 carat or larger center diamond purchased from Day's, at any time, for full value towards the purchase of another diamond of at least 50% greater value.
  • Free inspection and cleaning for a lifetime.
  • Save 10% off the purchase of your wedding rings.
  • In-house financing for qualified applicants.
  • Responsible sourcing - Day's diamonds are acquired only from suppliers who adhere to the highest levels of social, ethical and environmental responsibility.
  • Diamonds for Peace - Day's contributes $10 for every diamond sold to organizations who help to make our world a better place to live.


Day’s Jewelers was founded in 1914 by Captain Harry Davidson, whose ill health forced him to abandon a life at sea. The first Day’s was a small pawn shop/auction center located in the Old Port of Portland Maine.

Shortly thereafter, Captain Davidson was joined in the business by his three sons. During the ensuing 30 years, the Davidson brothers opened 21 Day’s stores throughout northern New England. Day’s quickly became one of the most formidable jewelry store chains on the East Coast.

In 1988, at ages 80 and 75 respectively, Sidney and David Davidson, the remaining owners of Day’s, decided to retire. They searched for new owners that would carry on their tradition of value, outstanding quality merchandise, and top-level customer service.

They found their new owners in Jeff, Jim, and Kathy Corey, and Mark Ford. Jeff and Jim’s father, Robert Corey, had worked for David and Sidney for several years before co-founding his own company in Northern Maine with his wife Enid. Both Jeff and Jim were taught at an early age to appreciate every customer, and treat them like a "King".

Today, Day’s operates six stores throughout New England. The new owners combined skills and knowledge from the "old" Day’s with modern technology. This change was accomplished without sacrificing the exceptional personal customer service, fine quality, and low prices that have been the reason for Day’s success for over 90 years.

We have carried on the proud tradition of the Davidsons’. Day’s has also been voted "Best Jeweler" by Market Surveys of America, multiple times throughout all of our locations. As David said so well, "Yes, you always do better at Day’s".

Frequently Asked Questions

Which of the following services do you offer?

Diamond Certification
Payment Plans
Ring Sizing
Stone Upgrades

What kind of jewelry do you offer?

Antique Accessories
Antique Engagement Rings
Antique Wedding Bands
Custom Accessories
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

What is your average turnaround time for an engagement ring?

5-6 weeks
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26 Reviews

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out of 5.0
Recommended by 96% of couples
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    Regina C. Married on 09/16/2022
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    Great selections with ease of communication

    We went to check out their summer sale last year and found the perfect rings we were looking for and at discounted costs. Some wedding costs usually come from the rings, so this event definitely helped us save more without sacrificing the quality. The staff were super helpful and communication was easy
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    Sherri K. Married on 06/04/2022
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    Happy Customer

    Beautiful ring. Perfect setting and the diamonds are perfect
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    C Ln Married on 12/12/2021
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    Amazing Experience

    We worked with Stephanie on my engagement ring and it is absolutely stunning!! She helped us customize the most beautiful setting, provided excellent guidance to help us select a diamond and made sure the ring arrived on time for the proposal. Cant wait to go back to pick out our wedding bands. Day's Jewelers is fantastic!
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WeddingWire Couples' Choice Awards 2009 Winner

Real Weddings

Olivia & Collin
29 photos · 08/06/2021
Greg & Chelsea
49 photos · 08/03/2019

Professional Network & Endorsements

2 Endorsements
Sash Couture Sash Couture Wedding Dresses

Love the jewelry and the wonderful stuff

Dionne Entertainment Dionne Entertainment Wedding DJs

I always go to Day's Jewelers when I purchase jewelry, I wouldn't think of going anywhere else. Excellent prices, fantastic service and very helpful associates.


4 Stephen King Drive, Suite 2 Augusta, ME, 04330

Mon-Sat 10am-7pm Sunday 11am-4pm
Location of (Day's Jewelers)
930 Stillwater Ave Bangor, ME, 04401

Mon-Fri 9am-7pm Saturday 9am-6pm Sunday 11am-4pm
600 Center St, Suite 11 Auburn, ME, 04210-8506

Mon-Sat 10am-7pm Sunday 11am-4pm
415 PHILBROOK AVENUE South Portland, ME, 04106

Mon-Sat 10am-7pm Sunday 11am-4pm

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