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Weddings

About

Hello there!

Ashley Pate Newkirk is the founder of Ash Events- a full service event planning company that is based in Myrtle Beach. After attending the University of South Carolina, Ashley completed a short internship with a local wedding planner before being offered a job with the company. During her years in the industry she received hands on experience with catering, floral design as well as managing a historical venue. She has growing relationships with the top leading event professionals across the country and is constantly expanding. She recently received the 2019 title of Best Event Planner from the South Carolinas Women's Magazine's annual awards. Ashley is an avid animal lover, she along with her husband, Cory, have three dogs. Ashley loves concerts, traveling and all things planning/events! The goal behind Ash Events is to create an iconic experience that not only eliminates stress for her clients, but it’s something they along with each guest can remember forever.

Services Include but are not limited to: Timeline, Budgeting, Vendor Recommendation/List, Full Design, Event Coordination, Engagements, Bridal Shower, Baby Shower, Anniversary Party, Destination Weddings, Elopements.

  • Woman-owned
illustration popular

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Frequently asked questions

Do you offer an hourly rate?

Yes

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Destination
Elopement
Non-Religious
Religious

Reviews of Ash Events LLC

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Ash Events is praised as organized, responsive, and detail-oriented, making planning stress-free. Whether month-of or full planning, the team flawlessly coordinated vendors, solved issues, and executed a seamless, beautiful day. Many say they were worth every penny.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Ash Events is praised as organized, responsive, and detail-oriented, making planning stress-free. Whether month-of or full planning, the team flawlessly coordinated vendors, solved issues, and executed a seamless, beautiful day. Many say they were worth every penny.

H
Haleigh Sent on 04/13/2026
5 out of 5 rating

Ash Events was the best choice we made!

Working with Ash Events was the best choice we made throughout the whole wedding planning process ! We truly could not have done without their expertise throughout the planning process and their hands on help on our wedding day. I absolutely loved the whole team that was there on my wedding day! Couldn’t recommend them enough, and they’re worth every penny!
C
Ciara Sent on 03/06/2026
5 out of 5 rating

A Stress-Free Wedding Thanks to Ash Events!

We chose Ash Events for their Event Management package, and from the very first conversation with Ashley, I knew our wedding day was going to be amazing. As a Type A bride, I loved being involved in planning all the details, but having their team step in about 10-14 days before the big day was exactly what I needed. Throughout the planning process I asked a lot of questions, and Ashley and her team were always quick to respond and incredibly kind and helpful every time. When they stepped in before the wedding, they took the reins, coordinated with our vendors, and made sure every detail was accounted for.

On the wedding day, I felt completely stress-free knowing everything was in their hands. I was able to truly relax and enjoy the day with my husband, family, and friends instead of worrying about logistics. If you're someone who wants to plan your wedding but still have professionals make sure everything runs smoothly, the Event Management package is absolutely the way to go. And if you're not as crazy about planning as I am, I'm sure they would be just as amazing to work with to plan your entire event from start to finish!
Alyssa
Alyssa Sent on 01/19/2026
5 out of 5 rating

HIre Immediately

The only regret I have is not hiring Ash Events sooner. We were about 3 months from our big day when things started to feel extremely overwhelming. Ash Events swooped in and saved the day. We had such an amazing experience working with them. They held monthly meetings with us, helped make decisions and took so much off of my plate. The day before we had a bit of an issue with our venue. Thank God for Piper! She answered all of my chaotic messages and said don't worry I'll handle it. She was so good at validating how I was feeling but also taking it off my plate so I could focus and be in a positive mind set. The day of Piper and Carly went above and beyond! They set up the whole venue and managed everything. I was so thankful that I was just able to show up and get ready. We even had a wedding crasher that I had no idea about until much later that night! They handled it with such grace! They truly did everything in their power to make our day perfect! They even took their own pictures and send those to me. I was so overwhelmed by how amazing they were. It took a huge weight off of me. Hiring them was truly a game changer! Especially after talking to other planners. They are so professional, kind and really want to make these events special for their clients. I can't thank them enough!
Avery
Avery Sent on 11/08/2025
5 out of 5 rating

You can’t go wrong

We hired Ash Events for month-of coordination, and they were absolutely incredible! From the start, communication was so easy — they were responsive, organized, and genuinely cared about making our day perfect.

As a very organized bride, I wanted a team who could step in and flawlessly execute my vision, and that’s exactly what they did.

They went above and beyond on the day of our wedding, with 3–4 team members onsite ensuring everything ran smoothly. There was always someone checking in with me, making sure I was comfortable and had everything I needed. Literally nothing went wrong — and if it did, I had no idea because they handled everything so seamlessly.

Even though our wedding was small (just 45 guests), they treated it like a royal affair. Every detail was exactly how I wanted it, and the entire Ash Events team was so friendly, professional, and calm throughout the day. I can’t recommend them enough — if you’re looking for coordinators who will care as much about your day as you do, Ash Events is the one!
Alexis
Alexis Sent on 10/23/2025
5 out of 5 rating

Loved Them!

Ash Events was incredible to work with throughout the whole wedding planning process. We chose to do with month-of coordination because we weren’t local to SC and wanted someone who knew the vendors/areas well. From the beginning, Ash and her team were helpful with even just getting started planning a wedding and providing resources throughout the process. They have excellent knowledge on Myrtle Beach weddings/events/contacts/etc.

Carlie was our lead for the wedding day and she was fantastic! She came the night before for rehearsal and helped walk our big group through everything. Her and the team on our wedding day were amazing and I am so grateful we had them there! They helped the day run smoothly, keeping everything and everyone on track. They coordinated with our vendors which was one less thing for us as a couple to have to worry about. Even little things that you don’t think about like someone following behind you for photos holding your veil and dress or giving advice on when to bring our dog in. Could not recommend them enough!
Madison
Madison Sent on 09/20/2025
5 out of 5 rating

A Dream Wedding Thanks to Ash Events!

Thanks to Ash Events, our wedding day was nothing short of magical. It was truly a dream come true, and I am beyond grateful for their hard work, dedication, and support. If you're looking for a planner who goes above and beyond, I can't recommend Ash Events enough!
Cali
Cali Sent on 05/28/2025
5 out of 5 rating

Fun Event Planner Alert!!

We instantly clicked with Ashley during our initial phone call which made our decision to work with AshEvents a no brainer!! Ashley was very patient with me during the planning process and helped keep me grounded. Exactly what I needed when I was feeling a little underwater. Ashley and her team really blew us away when we saw how hard working and committed they were during the entire wedding day. The took full control and never missed a beat. As far as I'm concerned there were zero hiccups and everything went perfectly! They completely exceeded our expectations! Highly recommend working with AshEvent for any event you have coming soon.
Olivia
Olivia Sent on 05/21/2025
5 out of 5 rating

Make your life easier and book Ash

Hiring Ash and her crew (specifically, the amazing Bri) as our wedding planner was hands-down one of the best decisions we made during our entire wedding journey. From our first consultation to the final moments of the reception, Ash’s team were organized, creative, calm under pressure, and an absolute joy to work with.

Every detail was thoughtfully executed — from vendor coordination and timeline management to décor setup and guest experience. We were super busy with work and our kids, so Ash was crucial in giving us quick and beautiful options that brought our wedding to life in a way that exceeded all expectations. Their attention to detail, professional relationships in the industry, and ability to stay two steps ahead made the day feel effortless for us.

On the day of the wedding, we were able to be fully present and enjoy every moment, knowing that everything was in expert hands. They also kept us fed which we could not have been more thankful for! Special shout out also for having our signature drinks in our hands right after the ceremony. Our family and guests were equally impressed and raved about how seamless everything was, never mind gorgeous.

If you're looking for a planner who will treat your day with as much care and passion as you would (but so you don’t have to stress about it), look no further than Ash Events. We are beyond grateful and recommend her wholeheartedly.

Pics by the wonderful and talented, Ash recommended, photographer Carson Reneau - Goldenbrook Photography
Lauren
Lauren Sent on 05/18/2025
5 out of 5 rating

Best planners ever!!

We had the pleasure of working with Ash for our wedding, and we are so grateful that we did! They went above and beyond in the planning process. She was very responsive to questions and had excellent communication as well as great knowledge and insight into local vendors. The planning process was seamless! The whole team made sure the whole wedding day flowed so well, and they handled everything so that my husband and I could enjoy the day! We are thrilled with how everything turned out, and we cannot recommend Ash and her team more!!
Abbie
Abbie Sent on 05/10/2025
5 out of 5 rating

Ash made our dream wedding a reality

Ashley and her team were fantastic in every regard! As two busy medical professions in a long distance relationship, we needed someone to guide us and relieve our workload / stress. Ashley was very organized, friendly, responsive and professional. We would highly recommend Ashley. Thank you for helping make our day so special!!
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Awards

94
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner

Professional Network & Endorsements

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