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Weddings

About

AB Event Co is a Sacramento-based wedding planning company founded on the basis that wedding planning shouldn't be so confusing or stressful! Owner & Lead Planner Ali delights in helping modern couples plan the wedding THEY want (and deserve!) with guidance, education & understanding. She strives to empower her couples during the wedding planning process so they feel confident with how they are spending their time and money leading up to and on their big day!

Services Offered

AB Event Co offers a variety of wedding packages so that every couple can find their perfect fit! Full and Partial Planning packages are available for those couples who want a bit more involvement from their planner during the process, while the Month-of Coordination package suits couples who know they can handle most of the planning, but want an expert to take over as their wedding day approaches to ensure everything comes together! Each package includes:

  • Access to her online planning portal to keep track of all things wedding.
  • Access to her list of preferred vendors and custom vendor recommendations as-needed.
  • Unlimited communication in the lead-up to your wedding day to handle anything that comes up.
  • Up to 10 hours of wedding day coordination with your lead planner and an assistant coordinator so you and your family can relax & enjoy the day!
  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,400

What is the starting price for partial wedding planning?

$5,000

What is the starting price for full wedding planning?

$8,000

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Elopement
Non-Religious
Religious

Reviews of AB Event Co.

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Reviewers praised Ali as an exceptional wedding planner who made planning stress-free, organized, and even fun. She provided strong design vision, vendor connections, budget guidance, and flawlessly handled logistics on the day. Couples said her calm, attentive, and proactive approach let them relax and fully enjoy their wedding.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers praised Ali as an exceptional wedding planner who made planning stress-free, organized, and even fun. She provided strong design vision, vendor connections, budget guidance, and flawlessly handled logistics on the day. Couples said her calm, attentive, and proactive approach let them relax and fully enjoy their wedding.

Victoria
Victoria Sent on 03/23/2026
5 out of 5 rating

Can't Recommend Ali enough!

Working with Ali was hands down the best decision we made for our wedding. We did full planning with her, and from day one she made the entire process feel easier, more organized, and honestly way more fun. Ali is incredibly kind, caring, and just so easy to get along with. Planning a wedding can be overwhelming, but she brought such a calm and positive energy that made everything feel manageable.

Her attention to detail is amazing, especially when it comes to design and timeline. As someone who does not naturally have a strong eye for design or a super type A personality, I relied on her a lot, and she totally delivered. She took our ideas and turned them into something beautiful and cohesive, all while helping us make decisions in a way that felt clear and not stressful. She also took so much off our plate, especially with vendor communication. We were so incredibly with the team of vendors we worked with and it all came from Ali's recommendations and incredible knowledge of the NorCal wedding industry.

What really stood out was how much she listened to us. She took the time to understand what actually mattered to us, from budget to priorities for the day, and built everything around that. It all felt very “us,” which we appreciated so much.

And on the wedding day, she absolutely crushed it. I did not have to worry about a single thing. If anything came up, she handled it so smoothly that we never even knew. We were able to just be present and enjoy the day. Ali is truly the best, and working with her was beyond worth it. I would recommend her to anyone in a heartbeat!!
Mareesa
Mareesa Sent on 06/06/2025
5 out of 5 rating

A Perfect Day

I cannot sing Ali's praises enough. We had a very complicated venue with a lot of moving parts and she was beyond incredible. We went with the partial planning service and from our initial meeting, we knew it would be a great fit. Ali understood our vision and really took the time to get to know us as individuals and a couple and because of that was able to navigate such an important and stressful day as if she had known us for years and could anticipate what we needed. She made what should have been complicated simple and truly was the key to making our day so special. That night, once we had time to take in the entire day, all my husband and I could talk about was how incredible Ali and her team were and how important they were for our day. Her and her team were worth every penny and I cannot recommend them enough.
Analisa
Analisa Sent on 12/26/2024
5 out of 5 rating

Ali is the absolute best!

Ali is literally the best wedding coordinator a couple could ask to have. From the moment we first spoke with her, she made us feel comfortable and confident that we would have a smooth wedding planning experience and stress free wedding day. Although the stress is inevitable, Ali lifted a ton of weight off of our shoulders the entire last month leading up to our wedding and the wedding day was more beautiful than we could’ve imagined. Our only regret was not choosing full service planning with Ali and only going with month-of!

We can't imagine the process going smoothly without Ali and her team and highly recommend her to all of our friends and family. She helped us more than we could have ever hoped – from always being available to give us advice on any decisions we had to make, big or small, to making sure we truly were able to enjoy and not worry about anything but being present on our wedding day. There are so many behind-the-scene logistical challenges that we did not even notice until we thought about it after the wedding and realized were handled by her team.

We were able to trust her 100% in any stylistic choices because we know she has a good eye for aesthetics and making our vision come to life. She took the time and effort to learn what we as a couple uniquely like, and made sure that everything was perfect on the wedding day. Ali’s experience and advice are what makes her planning invaluable, even the smallest things you might not think about can make such a big difference on how the day pans out. We genuinely don’t think our wedding would have been possible without her and her expert team!
Kayla
Kayla Sent on 12/04/2023
5 out of 5 rating

Ali is Born for This

There are simply not enough words to express my gratitude towards Ali and all that she did for us throughout our wedding planning process and our wedding day.

It all started when I toured our venue and she was the on site coordinator. She is literally one of the reasons why I booked our venue. She made me felt so welcome and supported from that very first encounter. When she told me she was leaving our venue to start her own wedding planning business, I didn't even think twice about booking her separately, because I KNEW that she was the planner and coordinator I wanted to work with.

Needless to say, she did not disappoint. I was never ever afraid to reach out and ask for advice, questions, or just to share funny stories along the way. She always made me feel extremely comfortable, she always gave me her honest opinion, and she was not afraid to put her foot down for me so I wouldn't exceed my budget. She also found ways to make my last minute ideas come to life, that I will be forever grateful for -- she made me a BEAUTIFUL backdrop that she set up for cocktail hours so our guests could take photos and then moved it behind our sweetheart table for the reception... and she set up a champagne tower last minute for our entrance.

Our wedding day, she went way past above and beyond for us and I could not be more grateful. She made sure everything was absolutely perfect and she even handled our bridal party perfectly (our rowdy chosen family)... :)

I've said this her before, and I will say it again and again and again... Ali was born to do this. Her joy in creating and her love for her couple shows through in everything she does. She is just all around a bright light in what could have been a very stressful time, had I chosen to not book her. I would give her way more than 5 stars if I could.
Cassie
Cassie Sent on 11/17/2023
5 out of 5 rating

Ali is the best

Opting to use a wedding planner was one of our best decisions and Ali was literally AMAZING through every step of the wedding planning process. She kept us organized, thought of things we would not have, was professional, buttoned up, adaptable and helped to make the wedding day FANTASTIC. Ali made sure to take care of minor issues with setup to maneuvering around tough family dynamics. It was a huge help to have her as our go to person on the wedding day and the months of check-ins leading up to when she took over at the last 30 days . She made sure everything we had planned was taking place and allowed us to focus on enjoying every minute of the day. We have already recommended Ali to friends and will continue to do so — she was an absolute pleasure to work with and totally invested in the process and planning!
B
Brian Sent on 10/26/2023
5 out of 5 rating

Ali is amazing!!!

Ali is the best wedding planner and coordinators you can find! We worked with Ali for a Full Planning Package and she single handedly relieved the stress of wedding planning from the very beginning.
Ali is extremely organized, detail oriented, and thorough. She helped us save so much money from her tips and tricks, letting us know about things that were completely unnecessary, and even getting us discounts with other vendor contacts she has! Ali is all about supporting her couples to have the wedding of their own dreams. She helps encourage you to do what you want and ditch any old traditions you don't like or want without the guilt.
Ali went above and beyond for us and even built a custom wedding seating chart that looked like a bookcase with each guest's names and table number being on a book.
We got so many compliments about how amazing everything at our wedding looked and we owed it all to Ali. Our vision for how we wanted our wedding turned to reality once we started working with Ali.
She was also so organized and helped make sure we were prepared for every vendor payment and reviewed every contract to make sure they had the necessary verbiage and protections for us.
She meticulously tracked our budget and helped us to stay under it! We would recommend Ali to any and every couple looking to get married. Thank you so much, Ali!
K
Kate Sent on 07/10/2023
5 out of 5 rating

Ali made my perfect day a reality!

Ali is so incredible! I would recommend her a million times over. The day felt so effortless and relaxed for my husband and I, which is exactly what we wanted, and we had full trust in Ali (and her assistant Morgan!) that everything was going to be taken care of. I’m sad it’s over because I won’t get to chat with Ali anymore! If you’re even considering a planner or coordinator, do it - and hire Ali. I cannot say enough good things.
M
Michael Sent on 12/16/2022
5 out of 5 rating

Amazing!!!

When my now wife and I started the wedding planning process, I was initially resistant to having a wedding planner/coordinator . After going through the process, I can honestly say the investment in AB Event Co. was some of the best dollars we spent on the whole wedding. Ali took care of all of the small details letting us and our guest just enjoy the night. She handled literally everything for us from a crying hungry child to wedding crashers. Thank you so much Ali for making our wedding day stress free and perfect.
Jessica
Jessica Sent on 11/28/2022
5 out of 5 rating

Ali will help your wedding day go by with ease- and always have a drink of choice ready for you!

Let me tell you; if you are wondering whether or not to book Ali as your coordinator- do it! Ali was the BEST. From the moment my fiancé (now husband!) and I met her we instantly clicked.
In the planning process, she has this magical ability to ensure what we wanted as a couple came to light- while also making sure she kept things realistic. She never pushed or pressured. She replied quickly. We felt so lucky to have had her!
On the wedding day, she was a dream come true. She set up all special decor I had brought, kept vendors in check, kept the entire day on the right time schedule. AND, she does it in her charming and professional way. I received so many compliments from my bridal party and guests about her!
Okay, wrapping up now with the fact that SHE WILL TAKE CARE OF THE BRIDE AND GROOM. I didn’t realize I needed this. Until in the middle of wedding craziness, she was bringing us drinks, snacks, holding my phone, checking in on both of us. Seriously theeeee best.
THANK YOU ALI! We love you!
Stefany
Stefany Sent on 09/08/2022
5 out of 5 rating

Ali made all my wedding dreams come true!

Ali is amazing! We got married at Monte Verde Inn in August 2022 & she was our coordinator. Ali was so detailed with our timeline & prep, so fun to be around/work with, and totally “on it” the day of. She responds to emails really quickly, gives great advice, and didn’t get mad at me at all when I changed my seating chart 4 times 😅. She also knows how to command a room and get unruly groomsmen where they need to be at rehearsal! I had literally no stress on my wedding day, my vision came together perfectly, and I truly have to thank Ali for that! 10/10 would recommend!
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Awards

12
WeddingWire Couples' Choice Awards 2023 Winner

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