Skip to main content
Weddings

About

Why Storybook Bridal?
A Storybook Ending Bridal and Prom Shop is the only bridal showroom serving Eastern Iowa and Western Illinois that boasts over 250 unique bridal gowns to try on in sizes 6-28W. We are selective about the gowns we carry in our store; so we travel all over the country to hand pick our styles. Our gowns are made with high quality fabric and construction not found in other stores. Once you see and try on our gowns, you will notice the difference. We’re sure you will find your dream dress from our collection.

No Appointments Needed

We are the only bridal shop in the area that does not take appointments to view our lines. We work on a first-come, first-served basis only so you can come in when it is convenient for you. We suggest being here at least 2 hours before closing so you have plenty of time to shop. (Please note, we do end bridal sessions 15 minutes prior to the store’s closing). During the months of January-May, our Saturdays are quite busy. Our bridal sessions are typically 1-1 ½ hours so that we can accommodate all of our clients. During the week, it is much quieter so if you like that setting, we would encourage you to come in then. Whatever day you decide, your experience will be enjoyable!

Showroom Hours

Monday 10-5
Tuesday 10-5
Wednesday 10-8
Thursday 10-5
Friday 10-5
Saturday 9-4
Sunday Closed

illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499

What are your price ranges for suit and tuxedo rentals?

$100 - $199

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Preservation

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of A Storybook Ending Bridal

Ashley
Ashley Sent on 10/20/2021
5 out of 5 rating

Wonderful!!

The owner was my designer who helped with my dress experience! She was absolutely wonderful and listened to what I wanted, not just what others wanted. The dress I decided on was actually the first dress I tried on! I’m considered “plus size” but I didn’t have any issues finding a dress. They have everything from form fitting to ballgown.

I highly recommend paying for the private event, they serve snacks and mimosas. One of my bridesmaids loved my experience so much she came back for her own wedding also!

One down side - I do wish they had more inclusive sizes for their bridesmaids samples. My bridesmaids are smaller and even those were pretty tight fitting. My larger sized girls went to Davids bridal instead because they were able to try dresses on there at least. Hard to tell if you like a dress if you can’t try it on, and there is no returns or exchanges if it’s ordered but didn’t fit right.
Rayne
Rayne Sent on 12/29/2020
5 out of 5 rating

Best Wedding Dress Choice

Storybook has a great staff that will help you find the perfect dress for you! They have a large selection of styles and shades that will give you plenty of options for choosing the right dress for your special day. They are well organized, with a timeline including an information you need to know about the wedding dress process. If you have any questions outside of what is provided they are quick to respond and extremely helpful. Also, if you find THE dress on your first visit to their store they give great deals to help with costs for both the bride and bridesmaids if you go through them for their dresses too, like I did!
Photos: Bridget Couwenhoven
Courtney
Courtney Sent on 07/10/2020
5 out of 5 rating

Highly recommend

Absolutely wonderful shop. My whole experience was stress free and my dress was amazing. Highly recommend using them and their seamstress recommendations.
Natalie
Natalie Sent on 01/14/2020
5 out of 5 rating

Beautiful dresses!

I had such a great experience with everyone here. They make you feel so confident when trying on dresses and make the entire time stress free. All the girls are so sweet too! I found the dress of my dreams and I couldn’t be happier with how it looked on my wedding day!
Paige
Paige Sent on 11/06/2019
5 out of 5 rating

Great experience!

They helped me get the PERFECT dress and without pushing me to blow the budget. Everyone was super nice and helpful. Plus they have a partner available to help with alterations.
Allyson
Allyson Sent on 03/06/2019
5 out of 5 rating

Beyond Impressed

I have always looked to Storybook first for special occasions. From my flower girl dress for my aunts wedding to prom and now my wedding. I couldn’t be happier! I initially had no intention of trying on dresses until Amy took the time to listen to my likes and dislikes and made the experience more enjoyable. I ended up saying YES to the dress of my dreams and I cannot wait to wear it during my upcoming wedding.
K
Kelli Sent on 08/05/2018
5 out of 5 rating
I tried multiple dress stores, but nothing came close to Storybook Ending. My bridal consultant was absolutely wonderful. She took all of my ideas and found the perfect dress for me!
Kori
Kieryn Sent on 11/15/2017
5 out of 5 rating
A Storybook Ending was so great to work with! Their staff was amazing and helped me find the dress of my dreams! I felt like the attention was completely on me during my appointment! Christi did such a great job helping me say yes to my dress!
J
Jessics Sent on 10/15/2017
5 out of 5 rating
Go here!! There amazing. I went in just to look and ended up buying a dress:) I was beyond scared to try one on since I'm a bigger girl. But they made me feel so comfortable! The manager is on point and just a sweetheart.
L
Leanne Sent on 09/17/2017
5 out of 5 rating
I purchased my wedding stress from A Storybook Ending for my September 9th wedding. The initial dress hunt phase was stress-free and professional and once I said 'yes', we received champagne to celebrate! The store is lovely and all of the staff was so kind and helpful each time we were there. I received so many compliments the day of on how beautiful the dress was and couldn't have been happier with the whole experience!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

104
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner

Map

Addresses map
Next Wedding Dresses: Merci's Tailoring

Other vendors in Cedar Rapids for your wedding

Wedding Vendors