Anna R
Dedicated August 2020

Selling an unworn wedding gown- advice?

Anna R, on July 19, 2021 at 1:08 PM Posted in Wedding Attire 0 25
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Hey past and future brides! So, like most of us, the pandemic threw a wrench in my wedding plans last year. Our date was set for August 14, 2020, which we decided to keep and have a small ceremony, but we postponed the big reception/catering hall party to this past February 2021. I was planning on saving "the" wedding gown for the big party. Well, after COVID took a turn for the worst last fall, we decided to just cancel the reception entirely. We are happily married and don't regret cancelling the reception (got a house instead!).

My issue is this: I now have a designer wedding gown (Liancarlo) sitting in my closet that I've never worn, with the tags still on. It has not been altered. I've had it up for sale on multiple websites, and the bridal salon won't take it back. No takers! The gown is so gorgeous and I'm really itching to sell it. Any advice on what to do? Has anyone had any luck selling a brand new (or even used!) wedding gown


Selling an unworn wedding gown- advice? 1


Selling an unworn wedding gown- advice? 2

25 Comments

Latest activity by Anna R, on July 22, 2021 at 7:46 AM
  • Yasmine
    Rockstar October 2020
    Yasmine ·
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    Its such a pretty dress. Have you tried listing it on Facebook Marketplace as well?

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    Thank you! Facebook is a great idea.

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  • Kim
    Dedicated June 2021
    Kim ·
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    I ended up getting a new dress after my wedding was postponed last year and I was able to sell my original gown on StillWhite! You just have to accept that you will take a loss on the gown because if someone wants to pay full price for it, they will just buy it directly from a salon. I would recommend trying StillWhite (if you haven't already) and pay for premium so your gown gets promoted on the homepage. I sold mine in less than a month after posting even though it had a ton of alterations already done to it. Best of luck to you!

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  • M
    VIP January 2019
    Maggie ·
    • Flag

    Make sure your asking price is comparable to other offerings at whichever site you are selling it. I know it's new to you, but buyers are going to consider it secondhand, no matter whether you have worn it or not, and the price needs to be set well below retail. That's just the nature of the secondhand market for wedding dresses, cars, diamond rings, etc.

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  • C
    Super April 2020
    Cool ·
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    Post it multiple places (FB, Poshmark, etc) and be very patient. It won’t sell quickly or for close to the original price but it you’re patient and diligent with reposting and resharing on those sites, ultimately someone will bite. Just don’t expect it to happen this week or this month. Good luck!
    • Reply
  • Sara
    Expert August 2021
    Sara ·
    • Flag
    I threw mine up on Facebook marketplace and it was sold within a week.
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  • Maddie
    Dedicated February 2022
    Maddie ·
    • Flag

    Oh my god this is beautiful. If I hadn't already bought my dress, I'd buy it Smiley catface ...i'd suggest Stillwhite, poshmark, offer up. I don't imagine you'd have trouble selling it - it's stunning

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  • Rosie
    Rockstar September 2021
    Rosie ·
    • Flag

    It really is a beautiful dress, and I'm sorry you haven't been able to sell it. Hopefully facebook market place is the charm!

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  • M
    Just Said Yes July 2022
    Maggie ·
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    What size? This is gorgeous!
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  • Anna R
    Dedicated August 2020
    Anna R ·
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    This gives me hope!!

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    Thank you! I am a street size 2, but the dress is a 4 Smiley smile

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    View Quoted Comment

    Thanks so much for the good vibes Smiley smile

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    View Quoted Comment

    Thank you so much for the good vibes! Gives me hope just hearing that someone would have bought it! Smiley smile Smiley heart

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    View Quoted Comment

    This is super helpful. Thank you!

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  • M
    Just Said Yes July 2022
    Maggie ·
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    I’d be interested in talking to you about it.
    • Reply
  • Anna R
    Dedicated August 2020
    Anna R ·
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    Just sent you a private message!

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  • Christina
    Dedicated September 2022
    Christina ·
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    Ummm wow this is gorgeous!!
    • Reply
  • Isabella
    Just Said Yes May 2023
    Isabella ·
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    What about listing it on Facebook Marketplace?

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  • Anna R
    Dedicated August 2020
    Anna R ·
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    Thank you! I would love for another bride to be able to enjoy it!

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  • Kari
    Master May 2020
    Kari ·
    • Flag

    What sites do you have it listed on?

    I would recommend StillWhite, PreownedWeddingDresses.com, or OnceWed specifically for wedding gowns, or also look into Tradesy, The Real Real, Poshmark, Mercari, Facebook Marketplace, Craigslist, and eBay for regular clothing consignment.

    They all have different features and selling structures, so I would look into those before listing on all of those sites. Facebook Marketplace and Craigslist are free to post, so while I don't know if you'll have much like finding a serious buyer on there, it doesn't hurt to list the dress there since it won't cost you anything. I bought my wedding dress on StillWhite and LOVED shopping on there but listed two lower cost dresses (under $200) on there and haven't had luck selling. StillWhite charges a modest listing fee (starting at $20) but nothing after that, so it's ideal for selling expensive gowns since the price to sell is very reasonable, but its also money you throw away if the dresses don't sell. I've had the MOST luck selling items on Poshmark but the commission fees are quite high (20%) so something to consider if you are selling a more expensive item or trying to recoup the price you paid. I also listed items on Mercari, where the fee commission fee is a bit less but its not as user friendly as Posh IMO.

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