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Situated in St.Petersburg, Florida, YBE Beauty is an accomplished hair and makeup business. This team specializes in beauty services for weddings, private events, and photoshoots. Whether you desire a new look for your special day or a natural glow, these stylists have a wide selection of services waiting for you.

Services Offered

YBE Beauty is led by passionate owners and artists Francesca Heisler and Reba Glaser. This dynamic duo offers mobile services in Tampa, Clearwater, Sarasota, and St. Petersburg. They are delighted to travel to your chosen location and provide an assistant fee. Their hair services include textured styling and romantic updos. If you're unsure about your chosen service, these professionals will be happy to set up an on-site trial. You may also enjoy a makeup trial with services, such as contour, eye, natural, and wedding party makeup.

  • Woman-owned
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Frequently asked questions

What is the base price for updos/styling for brides?


What is the price of trial service for updos/styling for brides?


What is the base price for updos/styling for attendants/family members?


What is the base price for traditional makeup for brides?


What is the price of trial service for traditional makeup for brides?


What is the base price for traditional makeup for attendants/family members?


Does makeup price include false lashes?


Which of the following are included in prices?

Assistant Fee

What hair services do you offer?

Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
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Reviews of YBE Beauty

5.0 out of 5 rating
5.0 out of 5 rating
13 Reviews
100% recommend it
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    5 out of 5 rating
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Lauren W. Sent on 10/11/2022
5 out of 5 rating

Amazing hair and makeup company in St. Pete/Tampa bay!

Love these amazing ladies! Rebecca and Francesca did such a good job on my hair and makeup for my engagement shoot and I would definitely hire them again. There were perfectly on time and just wonderful to work with. Highly recommend hiring for hair and makeup for any special event or engagement/wedding. They will take amazing care of you!
Caitlyn Sent on 04/30/2023
5 out of 5 rating

These girls are incredible!!!

Francesca and Reba did an incredible job for my hair and makeup trial and for the day of my wedding. They did exactly what I pictured in my mind for how I would like my hair makeup to look. They exceeded my expectations!!! I highly recommend them especially if you want the natural and simple glow look. Im not much of a makeup person so I didn’t want to feel that thick foundation feeling especially if I was sweating from dancing at my wedding and their makeup choice it lightweight and feels like nothing is there. Truly had an amazing experience with them and so did my bridal party!
Gracelyn Sent on 05/10/2023
5 out of 5 rating

Just what I was looking for!

I had such a great experience working with Francesca. She was very responsive and flexible considering I hired her less than a month before the wedding. She made it so easy with coming to me for the trial and on site for the big day. YBE or “You, but enhanced,” perfectly summarized how it felt getting ready for the big day. I wanted a little something more, but still wanted to look like myself and Francesca did just that. Included are some close ups from the trial and Francesca gave me the time to try both up and down dos.
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Owner / Hairstylist

Owner, Hairstylist

Hi Everyone! My name is Francesca Heisler, the owner and hairstylist at YBE Beauty. I hold state cosmetology licenses in Florida, New Jersey, and Maryland and have over 9+ years in the beauty industry. I am certified in hair coloring and extension applications and have completed hygiene courses covering barbicide and Covid-19 protocols. Aside from working in a salon setting, I studied and graduated in 2020 with two bachelor of science degrees in Psychology and Family Science. After starting my Master's program, I quickly realized that my calling was in beauty. In hindsight, my goal has always been to help others with the way they see themselves. I loved that I was able to uplift and help build confidence within my clients by blending their vision with my creativity.

“Like a therapist, hairdressers are in a position of trust. We are transforming not just how a person looks but how they feel” -Tabatha Coffey.

From a young age, I always knew I wanted to build a career in the beauty industry. My grandfather, who I unfortunately never met, owned a barbershop for many years, and my mother was a hairdresser with over 25 years of experience. I feel so lucky to have these two role models in my life who motivate me to be the best hairdresser I could be. Working in salons exposed me to many faults within this industry that I knew I wanted to eradicate with honesty and good values. My business partner Reba and I hope to motivate, help and uplift our clients and other stylists within the industry to create harmony. We promise at YBE to produce a high-quality and relaxing experience for all of those we have the pleasure of helping.

In my freetime, I love spending quality time with my husband Eric and our dog Skye! You’ll also find me laying by the pool or going on walks, which are my favorite forms of self-care.

I can’t wait to meet you!

Owner / Makeup Artist

Hello and welcome everyone! My name is Reba Glaser, and I am a licensed cosmetologist as well as the owner and sole Makeup Artist at YBE Beauty. After 10+ years of working in fast-paced environments built on the principles of quantity over quality, I knew I wanted to create a better and more personalized experience for my clients. My extensive background in customer service provides a solid foundation for me to connect on a personal level with my clients and provide services to those who value friendship, trust and the art of makeup. I met my amazing business partner Francesca who aligned with all my core values and YBE Beauty was born.

My love for makeup started early in my childhood and before I knew it, I began my career as a makeup artist at 15 years old. I started with just a few clients, but my freelance business flourished over time-based purely on skill and word of mouth. I was doing makeup for weddings, senior photos, proms, and other special events. This was insane considering I wasn't old enough to be a part of those monumental moments yet. After I graduated from high school, I decided not to apply to college, focusing instead on my passion for the beauty industry. I earned my cosmetology license at 19 after moving across the country. In Los Angeles, I attended the E.I. School of Professional Makeup because I wanted to expand my knowledge and skills. I wanted to become the most proficient makeup artist I could be. I loved being a makeup artist, but I found myself craving more. I knew my next step needed to be attaining a college degree. After moving to San Francisco and starting school, I decided to major in business for my Bachelor's Degree at San Francisco State University. I graduated in 2022 with my BBA in Marketing. While in school for my undergrad I worked at a beauty startup in San Francisco. This is where I discovered my true passion and specialty makeup look: natural/natural glam. I loved that my clients could take away tips and tricks that I would teach them while doing their makeup that they could incorporate into their everyday makeup routine. This was because it was easy and curated towards their specific features. I believe makeup exists to enhance rather than conceal our features. That is why I needed to have a business name that represented what I believe in.

"You, but enhanced!"

I also believe in the practice of self-love and positive thinking, which is why I live by the phrase "be kind to yourself," which I emphasize in every relationship I build.

I truly love what I do and I wouldn’t be where I am today if it wasn’t for my lovely clients who continue to support me every day. I am dedicated to providing my clients with individualized quality services in a relaxed, loving, and safe environment.

I can’t wait to meet you!


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