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Weddings

About

White Lace and Promises is the premier bridal boutique in Knoxville. We offer a great selection of exclusive designers such as Essense of Australia, Martina Liana, Stella York, Hayley Paige and our very own private label Collections. With over 500 bridesmaids dresses to choose from there is the perfect dress for you and your bridal party! We also partner with Knoxville's premier Tux Retailer, Regal Tuxedo to dress your groom and groomsmen . VOTED BEST BRIDAL SALON IN KNOXVILLE FOR THE PAST FOUR YEARS! We pride ourselves on being your one stop shop for all your wedding needs. Come visit us today and let us find you the perfect wedding day attire!

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

How do you price dress alterations?

Flat Fee

Who do you provide services for?

Bride
Bridesmaids
Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Full Customization
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly

What is your return policy?

Final Sales

Reviews of White Lace & Promises

M
Megan Sent on 06/07/2023
5 out of 5 rating

I could not be MORE enthusiastic about my recommendation!!

White Lace and Promises was the first bridal salon that I booked when I began looking for my wedding dress. I then had several other appointments with other high end bridal salons that I drove to Nashville for following this appointment where I fully expected to find my dress. I was disappointed when I came home empty handed. I ended up scheduling another appointment with them when I got back at which time I found my perfect dress! White Lace and Promises blew those places out of the water both in service and selection! Not only have they been AMAZING to work with but the price of my dream dress ended up fitting perfectly within my budget.
Spring
Spring Sent on 03/17/2023
5 out of 5 rating

Had a great experience

I loved getting my dress from White Lace & Promises! They were super nice and helpful during the try-on process, and accommodating during my post-purchase second thoughts where they let me try it on again the day after, and ordered the exact right size when they placed the order for my dress! I had my alterations done with them as well which was great, and they stored my dress safely up until the wedding, and they cleaned and preserved everything afterwards! Very easy to work with them
Paola
Paola Sent on 03/16/2023
5 out of 5 rating

Best Bridal Shop in Knoxville

I purchased my dress in March 2022 and Gracie was the best consultant. Good plus size options and their seamstress Natasha is amazing!! Wedding was in Puerto Rico, so this dress travelled perfectly inside my carry on!
K
Kendra Sent on 10/02/2022
5 out of 5 rating

Top notch bridal salon

All of the girls at WLP are amazing! My wedding dress was everything I dreamed of because of them
Jessica
Jessica Sent on 05/24/2022
5 out of 5 rating

Outdone themselves

They went far and beyond and did more than promised to make sure I was 150% happy with my dress selected!
N
Nichole Sent on 01/21/2022
5 out of 5 rating

Wedding dress of my dreams!

My experience at White Lace & Promises was wonderful from start to finish. They had a beautiful, versatile collection of gowns to look through and try on. My consultant helped guide me towards options she thought I might like after getting to know my style and personality while still giving me free reign to try on absolutely anything I was drawn to, respecting my opinion, and encouraging me to try on different styles, fabrics and silhouettes that I may not have normally gravitated towards. The environment was bright and friendly, and all of the girls working that day made me feel so special! They did a great job of involving my mom and mother-in-law throughout the process and helped make it special for them as well. The alterations department did a fantastic job and really listened to my opinion so that my dress could be perfectly customized, and they were flexible with my appointment dates (which was so appreciated as I was planning my TN wedding from out of town). This shop was my first and last dress appointment - I ended up finding my dress that day and knew I had without a doubt found "the one" - a dress that was everything I could have ever envisioned and more. Can't recommend this shop enough!
J
Jessica Sent on 12/13/2021
5 out of 5 rating

Wondering and Relaxing Experience

My mom, Aunt, and I found my dress last December 2020 and it was such a relaxing experience. We had plenty of space to sit and I felt so comfortable trying on dresses. It was a wonderful experience! Everyone was super sweet and helpful. I definitely recommend going to White Lace & Promises.
Carolina
Carolina Sent on 03/31/2021
5 out of 5 rating

Beautiful dresses, amazing shop

This place is the best! They have sooo many beautiful dresses, and Gracie was so cute and helpful! I had so much fun and felt like a princess! I didn’t even try other dress shops: it’s impossible not to find The dress here!
Mikia
Mikia Sent on 08/26/2020
5 out of 5 rating

Wedding Dress

The ladies at White Lace and Promises were the best. My mom and I went there for a first visit with no intention of finding my wedding dress that day, but I did. I loved how the girls provided me insight but also let me look around and paid close attention to what details I loved in each dress to help me find the perfect one.

Planning a wedding during a pandemic was not fun, but when my vail was delayed the ladies at WLP made sure I had a sample for my hair trail and were so calming and kept me updated on the location of my actual vail. It arrived 5 days before my wedding!

Their seamstress is also the best and made my dress fit perfectly. I will definitely recommend WLP to any engaged lady or bridesmaid in Knoxville or surrounding areas.
S
Sarah Sent on 06/19/2020
5 out of 5 rating

Great Service!

Great customer service and assortment
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

124
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

4 Endorsements
BANGS AND BLUSH BANGS AND BLUSH Wedding Hair & Makeup

We highly recommend White Lace and Promises. They have beautiful wedding gowns.

Always in Bloom Always in Bloom Wedding Florists

A beautiful store operated by experienced staff that will do their best to help you find the perfect wedding dress!

Lisa Foster Floral Design Lisa Foster Floral Design Wedding Florists

White Lace has a beautiful shop. They are always friendly and professional. Lots of my Brides get their dresses from them. They all loved the experience!!

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