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Weddings

About

A bridal, pageant, formal, and tuxedo salon. We are an authorized retailer of the following designers: Abella Bridal, House of WU, Michelle Bridal, Sincerlty Bridal by Justin Alexander, Eddy K, Eddy K Couture, Allure, Maggie Sottero, Johnathan Kayne, ASHLEYlauren, Jovani, Primavera, Dave and Johnny, and coming in 2023 Portia and Scarlett. An appointment is not required to shop but is highly recomended. This allows your consultant to work directly with you and give you the best shopping experience possible! You'll enter as friends, and leave as family! Come say "YES!" to the dress of your dreams!

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Father of the Bride
Groom
Groomsmen
Ring Bearers

Which of the following services do you provide?

Alterations
Cleaning
Full Customization
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Annie's Room Bridal & Formal

S
Sara Sent on 05/16/2026
5 out of 5 rating

Courtney was a bridal angel!

If I could give more than 5 stars, I absolutely would! I cannot recommend Annie’s Room enough, specifically the amazing attendant, Courtney! I came in feeling incredibly discouraged and down after a terrible experience at a previous boutique that only had a single dress that fit me. Courtney completely turned my entire day and perspective around.

Annie’s Room is wonderfully size inclusive, and Courtney made me feel absolutely beautiful in every single dress I tried on. We even found the dress straight out of my Pinterest board!

Courtney was so kind, patient, and offered the best opinions and recommendations without ever making me feel rushed. In fact, she let us stay well past our hour-and-a-half appointment because I was torn 50/50 between my top two choices. She happily let me switch back and forth between them FOUR different times until I knew which one was the one!

When I finally said yes to the dress, she gave me a sweet celebratory gift and let us stay even longer to take pictures and FaceTime my bridesmaids who couldn't make it. Courtney made what started as a sad day into an unforgettable, fun, and magical memory. If you are a bride, go to Annie’s Room and ask for Courtney!
Hadley
Hadley Sent on 04/13/2026
5 out of 5 rating

My Perfect Dress!

I had the most amazing experience at Annie’s Room—I truly found my dream wedding dress there! From the moment I walked in, everything felt so welcoming, relaxed, and special.

Courtney was absolutely wonderful to work with. She was so sweet, patient, and genuinely invested in helping me find the perfect dress. She really listened to what I was looking for and made the entire experience feel effortless and fun. Her knowledge and eye for detail made such a difference, and she somehow knew exactly what would look best on me.

The selection of dresses was beautiful, and every gown felt high-quality and thoughtfully curated. With Courtney’s help, I found a dress that was even more perfect than I ever could have imagined—it truly felt like the one.

I never once felt rushed or pressured, which made the experience even more enjoyable and memorable. It was everything I had hoped dress shopping would be and more.

If you’re looking for a bridal boutique with a gorgeous selection and an incredibly kind, attentive staff, I can’t recommend Annie’s Room enough. I’m so grateful to Courtney for helping make such a special moment in my wedding journey unforgettable!
Megan
Megan Sent on 12/15/2020
5 out of 5 rating

Found my dream dress!

Highly recommend Annie's Room! I had a really hard time finding my perfect dress, and the team here was so kind and helpful! I had been to four Knoxville boutiques prior to coming here and was getting so frustrated with the whole process, but Annie's Room had such a great selection. I ended up finding my dream dress and couldn't have been happier with it.
Haley
Haley Sent on 05/09/2020
5 out of 5 rating

Go to Annie’s Room!

Annie’s Room has so many options for brides, and the staff is so kind and accommodating. Shout out to Kelsey for helping me find my dream dress!
Brandy
Brandy Sent on 05/09/2018
5 out of 5 rating
Absolutely Amazing! I couldn't have had a better experience! These ladies are absolutely wonderful! ❤
K
Kaylee Sent on 08/13/2017
5 out of 5 rating
Annie's room was wonderful to work with. I was treated like family the whole time. They fit me multiple times to decide between dresses, try on my dress when it arrived, etc. I felt the dresses they had were unique and one of a kind. Kristy even set me up with Jeanna who did alterations for my dress and who was also amazing. Highly recommend!!
V
Vanessa Sent on 06/07/2017
5 out of 5 rating
I was so pleased with my dress from Annie's Room, and couldn't have been happier with the service! The staff were lovely to work with, service was timely, and the prices were very reasonable. Full marks!
J
Jennifer Sent on 05/24/2017
5 out of 5 rating
My mom and I looked for two days for the perfect dress. Not expecting to find anything, we decided to try one more place in Kingsport, Annie's Room. As soon as we walked in they asked if we had an appointment. After telling them no, they said, no problem come on in. They made us feel important and treated us like queens. I tried on three dresses and that fourth dress was the one. They set us up with their seamstress (Who was fabulous to work with and extremely reasonably priced) The entire process was so much fun, when I picked up my dress the week of the wedding I was a little sad as they all felt like family. Overall, it was a wonderful experience and I would recommend them to anyone. Thank you for making a girl feel like a true princess.
J
Jessi Sent on 10/07/2016
5 out of 5 rating
From the first time I walked into Annie's Room I knew I wanted to get my dress from there. I had tried different places that people recommend in Asheville, but Annie's Room was far better for my taste. It is nice to have a huge selection but with a small supportive staff. The staff was honest with me about styles that fit my body type. I was always welcomed when I walked in the door through multiple fittings. During my final fitting, I could feel the excitement of the entire staff and was welcomed with hugs, when the dress was finished and looked amazing !! I would highly recommend Annie's Room!!!
Jessica
Jessica Sent on 11/29/2015
5 out of 5 rating
I love Annie's Room! I bought a bridesmaid dress there for one of my best friends' weddings in 2014, so I was excited to return to look for my own wedding dress. Kristie helped me to have my own Say Yes to the Dress experience and find THE dress! Fortunately, my dress didn't need too many alterations, but Jeanna was wonderful in making sure my dress fit perfectly and that my bustle was exactly how I wanted it. I highly recommend Annie's Room and I am so pleased with my experiences there.
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Awards

19

Professional Network & Endorsements

2 Endorsements
POP Event Co POP Event Co Wedding Planners

Positive Approach Events proudly recommends Annie's Room in Kingsport, TN as a preferred vendor. They have a wonderful selection of gowns and their service is second to none. Love their team!

Elissa Wood Photography Elissa Wood Photography Wedding Photographers

Love the ladies at Annie's Room! My teenage daughters have shopped for formal dresses there in high school and I know that when their wedding days come around in a few years, we'll be back again!

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