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Weddings
Preservation
Plus Size Gowns
Sample Sales
Cleaning
April
Heather

Recommended by 100% of couples

About this vendor

Blue Willow Bridal provides nearlyweds with stylish and beautiful wedding dresses in Johnson City, Tennessee. Elegance, free spirit, and individuality are the three constants that owner Hannah and her store manager Sarah live by. With over ten years in the industry, Hannah opened the doors to her business in 2019 and has created a place where people can relax and find the dress of their dreams.

Services Offered

After a private consultation to learn about each couple's love story and style, Hannah will set about finding the perfect wedding dress to match. Blue Willow Bridal offers a range of gorgeous designer dresses from Stella York to Lillian West and many more. Nearlyweds should be excited and find the wedding shopping experience joyful and relaxing, and Blue Willow Bridal will make it so.

Features

Woman-owned

Small team (2-10 members)

Experience

  • 7 years in business

  • We speak English

Links

Visit website

FAQ

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Father of the Bride
Father of the Groom
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Appointments Only
Cleaning
Preservation
Sample Sales

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly

What is your return policy?

Final Sales

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Blue Willow Bridal

April
April Sent on 10/29/2025
5 out of 5 rating

✨ The Perfect Experience — I Said Yes to the Dress! ✨

I can’t say enough good things about my experience at Blue Willow Bridal! From the moment I walked in, Hannah made me feel so welcome, and Mackenzie was absolutely amazing to work with. They both made me feel comfortable, confident, and truly cared for the entire time. I never felt rushed or pressured—just completely supported and celebrated.

They also have a wonderful selection of dresses in a wide range of sizes, which made the experience even better. I said YES to the dress here, and I couldn’t imagine a more perfect day! 💍🤍
Heather
Heather Sent on 05/18/2025
5 out of 5 rating

It doesn’t get any better than Blue Willow Bridal!

I absolutely LOVED my experience at Blue Willow Bridal! Sarah, Hannah, and Mackenzie are amazing and so great at what they do! I never felt pressured to hurry up and pick a dress; in fact I scheduled a second appointment to revisit a dress I liked and ended up trying on several more before I found the one!

They have a fabulous selection of dresses, several of which I’d seen online, but also private label dresses that you can’t find anywhere else! My dream dress ended up being a private label, and I would’ve never found it if I hadn’t shopped at Blue Willow! I should not that I shipped at boutiques from Bristol to Knoxville and Blue Willow was THE best!

I went to four different bridal stores before I came to Blue Willow and I can truly attest that I did not see a better selection of dresses, feel more comfortable, or receive better assistance anywhere else!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
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Are you interested?

Team

Hannah
Hannah
Owner
Sarah
Sarah
Manager

Professional Network & Endorsements

POP Event Co
5.0 out of 5 rating , 29 reviews
· Wedding Planners

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