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The Frock Bridal
The Frock Bridal
Storefront
Storefront
I found the frock!
I found the frock!
Experience 1
Experience 1
Experience 2
Experience 2
Experience 3
Experience 3
Accessories
Accessories
Shop 1
Shop 1
Shop3
Shop3
Shop 4
Shop 4
Shop 5
Shop 5
Shop 6
Shop 6
Elena
Elena
Freya
Freya
Summer
Summer
Stillwater
Stillwater
Rocha
Rocha
Phillips
Phillips
Mabelle
Mabelle
Venus
Venus
Leo dos
Leo dos

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About

The Frock Bridal is a wedding dress store located in Bloomington, Indiana. They specialize in designer gowns for all sizes and work with independent designers to allow for customizations. This company has a selection of unique gowns that will make you feel like your most beautiful self. With one appointment at a time, you will be receive individual attention and a personalized shopping experience.

Services Offered

These experts are available to make your dress shopping experience stress-free and enjoyable with individual appointments. They offer trendy accessories for each look, including belts, garters, jewelry, hair accessories, and veils. The Frock Bridal is happy to collaborate with the designers to customize the gowns for your perfect look. Plus, their designers focus on sustainable and ethical production, and are not carried anywhere else in Indiana.

  • Woman-owned
illustration popular

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Annually
Seasonally

What is your return policy?

Final Sales

Reviews of The Frock Bridal

Write a review
Write a review
The Frock Bridal - 1
The Frock Bridal - 2
The Frock Bridal - 3
The Frock Bridal - 4
Kennedy
Kennedy Sent on 06/30/2023
5 out of 5 rating

The BEST experience and wedding shop!

The Frock provided the BEST experience while wedding dress shopping. The entire store is dedicated to YOU during your appointment. Madison was so kind and helpful during the entire appointment and knows her designers very well. The dresses range from unique to classic and are customizable (again, Madison knows what she is doing!). The Frock also has accessories that are reasonable in price while offering a huge variety - I would recommend everything about this place! Madison is great with communication before and after the appointments, too. The Frock is really it and impressed me and all of my guests! HIGHLY recommend.
Stepfanie
Stepfanie Sent on 06/28/2023
5 out of 5 rating

Had the best time shopping here!

Visited The Frock shopping for a wedding gown. Went by myself because my family is in another state.
I felt nothing less than important and safe with the owner, Madison!

While I ultimately chose a dress at another salon, I would highly recommend everyone check The Frock! I'll be returning for accessories!
rachel
Rachel Sent on 06/07/2023
5 out of 5 rating

Lovely little shop

I loved my appointment at The Frock in Bloomington! Its a beautiful small store with very well curated gowns. Madison made me feel so comfortable and I loved having the private time versus being in a busy place with lots of brides.
Lauren
Lauren Sent on 06/06/2023
5 out of 5 rating

You won’t regret visiting The Frock!

My experience at The Frock exceeded my expectations! Madison, the store owner, made my dress shopping experience fun, stress free, and breezy. From the dress selection to the decor to the hospitality, you won’t regret visiting The Frock!
  • The Frock Bridal - 5
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S
Samantha Sent on 03/30/2023
5 out of 5 rating

Great local experience!

Shopping at The Frock was wonderful! It was a really nice low-key atmosphere while still feeling special. The privacy of having the shop to myself and my group was awesome, and there was no pressure to buy. It made me much more confident that purchasing from The Frock was the correct choice! Plus it feels so much more special knowing that my dress is made by a small designer, and is supporting local business.
Megan
Megan Sent on 03/07/2023
5 out of 5 rating

Beautiful, Unique Wedding Dresses

My wedding photographer told me about Frock in Bloomington and I am so glad she did! Madison was wonderful and the dresses she has in the store are all beautiful and unique. Being my first time trying on wedding dresses I especially appreciated Madison's patience and guidance as well as allowing me and my guest time to explore a bit on our own. It was an amazing experience and I FOUND MY DRESS (one that Madison had actually pulled) and cannot wait to wear it on my wedding day!
M
Megan Sent on 02/02/2023
5 out of 5 rating

The best First experience

Madison made my first experience dress shopping so fun and comfortable. She looked up every option and sent a timely follow up email which was great! I never felt pressured to buy or make a choice. My family also commented on the shop and how great she was!
Maddie
Maddie Sent on 02/01/2023
5 out of 5 rating

Loved the Atmosphere!

Went here for my first wedding dress fitting appointment and we had an awesome time! Madison was awesome and was able to answer lots of questions we all had! Loved the atmosphere!
Danielle
Danielle Sent on 02/01/2023
5 out of 5 rating

Lovely experience

Madison was a very genuine lady. She has a small boutique with wonderful options to help create a bridal look of your dreams. I would highly recommend!
B
Bee K. Sent on 09/03/2022
5 out of 5 rating

So much fun!?

Madison was so helpful! I had so much fun looking at the dresses, picking them out and then trying them on! I ended up picking a dress that she picked out for me and I love it so much. I wouldn’t have picked it without her, so many thanks to her cause it’s perfect! I’m looking forward to going and picking up my dress in a few months!
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Awards

15
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner

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Dress & Attire Indianapolis
Dress & Attire Bloomington
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