Skip to main content
Weddings

About this vendor

Melissa Penta LaValley
Melissa Penta LaValley
Owner

Woman-owned

2 years in business

We speak English

1 team member

The Beauty Shoppe is a wedding beauty service located in Beverly, Massachusetts. I opened the salon after working as a hairstylist for 22 years. The Beauty Shoppe is a full-service hair salon that offers in-salon and on-site services for weddings, special events, and all other hair services. My salon is part of a group of individually owned salon suites that offer skincare, massage, nail, and makeup services. Other shop owners and I have collaborated on services for bridal parties.

Services provided by The Beauty Shoppe include:

*Womens haircuts *Mens haircuts *Hair color *Highlighting *Balayage *Childrens cuts *Special occasion styling *Blowouts *Smoothing treatment

Follow on:

Pricing

$85 starting price
$1,000 average price
Most popular
For the Bride
$375 / starting price
Brides choice of hair accessory
No charge for location change under 30 min drive
Trial included
First 50 miles of travel included

Availability

No availability details yet

Looking for the perfect match?

Continue browsing vendors

FAQ

What is the base price for blowouts for brides?

$200

What is the price of trial service for blowouts for brides?

$200

What is the base price for blowouts for attendants/family members?

$175

What is the price of trial service for blowouts for attendants/family members?

$75

What is the base price for updos/styling for brides?

$250

What is the price of trial service for updos/styling for brides?

$300

What is the base price for updos/styling for attendants/family members?

$175

Which of the following are included in prices?

Consultation
Travel Fee
Trial Service

What hair services do you offer?

Blowouts
Coloring
Haircuts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What is the maximum group size you can accommodate?

20

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of The Beauty Shoppe LLC

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Melissa received glowing reviews for her exceptional hairstyling services for weddings. Clients praised her professionalism, responsiveness, and ability to execute requested styles flawlessly. Melissa's flexibility, attention to detail, and willingness to go the extra mile were highlighted in multiple reviews. Whether for a trial run or the wedding day, Melissa's expertise and talent in hairstyling left brides, bridesmaids, and guests feeling beautiful and confident, making her highly recommended for all wedding hair needs.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Melissa received glowing reviews for her exceptional hairstyling services for weddings. Clients praised her professionalism, responsiveness, and ability to execute requested styles flawlessly. Melissa's flexibility, attention to detail, and willingness to go the extra mile were highlighted in multiple reviews. Whether for a trial run or the wedding day, Melissa's expertise and talent in hairstyling left brides, bridesmaids, and guests feeling beautiful and confident, making her highly recommended for all wedding hair needs.

J
Jenn Sent on 06/24/2025
5 out of 5 rating

A hair goddess!

Melissa did our wedding hair (2brides) and we couldn’t possibly have picked a better person. She executed our requested styles perfectly. She arrived on time with plenty of time to set up. Fit right in with everyone getting ready. She was personable, friendly, professional and kind. She took feedback well, and made any tweaks we requested with no issues at all. She went above and beyond going
Out of her way to even make us and our kids a little something. She last minute squeezed in another hairstyle as well and didn’t skip a beat! Our hair stayed in despite the 95° weather until we got home and took it out ourselves! I absolutely would reccomend Melissa for your event hair, and she certainly will be our new stylist- because she’s that good!!!! Thank you Melissa!!
Emily
Emily Sent on 06/19/2025
5 out of 5 rating

Beautiful Hair Design

Melissa did a fabulous job on the wedding hair for myself and my family. She was incredibly responsive and flexible. Not only that, the hair she designed for us was beautifully done and lasted the whole night. Melissa made sure we were all looking perfect before heading down the aisle. Could not recommend her enough!
Margaret
Margaret Sent on 01/30/2025
5 out of 5 rating

Hair Stylist of a Lifetime

My first experience with Melissa was back in May of 2015, and it was two days before one of my dear friends weddings, so the week was already stressful. Despite that, Melissa immediately made me feel comfortable, and listened to what I was hoping to achieve with a new haircut and color--(so much so I fell asleep while my color was processing!) I have been going to Melissa for almost a full decade, and happily entrusted her with accomplishing my wedding day updo back in 2017. Now, I live 1 hour and 20 minutes * 1 way * from The Beauty Shoppe, and can confidently say: the journey is well worth it. Melissa at The Beauty Shoppe understands that hair is a form of self expression and can help make people feel confident and beautiful as they face this often messy and chaotic world.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

7
illustration message review

Are you interested?

Team

Melissa Penta LaValley
Melissa Penta LaValley
Owner

Map

Location

Why use Weddingwire to message vendors?

  • Messaging our verified vendors on WeddingWire is complimentary, safe, and secure.
  • Effortlessly manage vendor communications and planning details in one centralized location.
  • Our mobile apps ensure you can stay connected with vendors anytime, anywhere.
  • For customized pricing and package information, messaging the vendor directly is the quickest way to get the details you need.

Other vendors in Boston for your wedding

Wedding Vendors

Responds within 24 hours