Philosophy

My ethical standards are to provide unique, quality goods in a comfortable atmosphere, while treating all people honestly, fairly, with respect and a smile.

Since the age of ten, I’ve learned many facets of the jewelry industry to properly understand what it takes to operate a store I can be proud of. It is so important for me to be knowledgeable about all the parts of jewelry: how to design it, create it, repair it, give advice to sell it, maintain it, etc. I am not in this business just to sell jewelry, but to provide a service that will make consumers happy. I don’t want my customers to buy jewelry unless they can wear it and truly enjoy it – you should love every piece of jewelry you own.

I believe that wearing jewelry should evoke an emotion, which is one of the reasons why I encourage people to look at more unique pieces. If everyone walks around wearing the same items, you lose some of that feeling. Your jewelry can be a reflection of who you are and an expression of how you are feeling that day.

I also believe that buying jewelry should never be a stuffy experience… it should always be fun! I strive to make the store your happy place where you will always leave with a smile. At Susan Bella, we build relationships with our customers and we are always happy to see you… we love and appreciate our customers and we love what we do!

• Custom Design – make an appointment or come in at your leisure to speak with Susan
  • Design the engagement ring of your dreams.
  • Re-set the heirloom diamond your relative gave you.
  • Change your wedding set from yellow gold to white gold or platinum.
  • Alter the items sitting in your jewelry box untouched for years.
• Pandora
• • Have your bracelet or necklace re-designed; get suggestions for future purchases.
  • Register your bracelet.
  • Make a wish list.
  • Steam clean & adjust the clasp(s) or leave your bracelet for a spa treatment.
  • Call ahead ordering.
• Diamond Sales - make an appointment or come in at your leisure to speak with Susan
  • Find the perfect diamond(s) for a ring, pendant or earrings.
  • I use only diamond experts to provide high quality, certified stones.
  • Matching services available (find a matching stone to something you already own).
• Repairs
  • Expert repairs on all jewelry.
  • Assess problems of pieces to try to prevent future problems.
  • Watch batteries, bands and shortening.
• Wish List
  • Hard to shop for? Make a wish list from our fine jewelry collection; send in your significant other before a birthday or Holiday to surprise you with something they know you will love!
• Cleaning
  • Steam clean and check jewelry for problems; recommended twice per year.