South Bay Jewelry is a family owned and operated jewelry store that has been in business for 40 years. With its humble beginnings in Newport Beach in 1969 it’s evident that South Bays recipe of superior customer service, quality jewelry, and trust is the reason for its continued success. From Rare time-pieces to bridal and anniversary collections, we have it all.

Between our two locations, we provide a vast array of products and services to our customers. These services
include and are not limited to:

• buy • sell • pawn • design
• repair • resize • re-furbish • appraise jewelry

Our staff is comprised of jewelry experts with a combined 100 years experience. With GIA graduates, master jewelers, and industry experts you can rest assure that you’re at the best jewelry store in Southern California. We are proud to see our third generation extend our quality, service and provide a new and bright future for South Bay Jewelry and its clients.