Engagement Rings, Wedding Rings & Eternity Rings for 100 years!
Celebrating 100 Years of Excellence
Over 35,000 Engagement Rings Sold
Lowest Diamond Price Guarantee
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Since1910.com is a family owned, fifth generation couture jewelry business, specializing in designer engagement rings, eternity rings and GIA certified diamonds. Having sold over 35,000 engagement rings, we are extremely experienced with every facet of the diamond business.
We are authorized dealers of the top bridal designers, including Tacori, Scott Kay, Vatche, Verragio, Henri Daussi, Precision Set, Martin Flyer, Simon G, Stardust, Jeff Cooper, Kwiat, Danielle Trissi, Baroka, Tycoon, SES, PeJay, La4ve, William Levine, Gregory, Novell, Goldman and Grunberg.
We are members of the prestigious AGS (American Gem Society) and as such must adhere to their strict guidelines of business practices and professionalism. We are also members of the GIA, Jewelers Vigilante Committee, The Retail Jewelers of America, The New York State Jewelers Association and the Better Business Bureau. To view our Better Business Bureau certificate, click on the logo below.
Our reputation is our most precious commodity and we go to great lengths to see that every piece we sell is the best it can be. We stand behind our products to provide the ultimate in customer satisfaction and have many families that keep returning to us generation after generation. We look forward to the opportunity to serve you!
NEW Introducing Try-before-you-buy Eternity Rings!
Our custom Eternity Rings Builder allows you to create your own diamond eternity ring.
We realize it isn't always easy to decide which eternity ring diamond size and style one may like best. This is why we offer our customers the option to have one or more sample eternity rings sent to you, along with a pre-paid return label, so that you can decide which combination will work best for you.
Create Your Own Engagement Rings in three easy steps.
Check out our selection of incredible wedding rings!
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Recommended by 95% of couples
Tracey · Married on 08/11/2019
My husband purchased my wedding ring from HL Gross Since 1910. I was in love. We later purchased our bands. Both times we were assisted by Patty who helped as through the process. I found a perfect band for my ring and my husband found the perfect band with eternity diamonds.Sent on 08/16/2019
We were able to stay in budget and appreciate Patty for her excellent service.
Ryan · Married on 03/25/2017
Took a chance and I'm so glad I did. I looked at many different local stores in Texas and my fiancee selected a Henry Daussi setting. I found Since1910 as an authorized dealer online. I was immediately drawn towards thier GIA certified stones - something the local vendors do not offer. After the military discount and no tax (out of state), I wound up paying much less for the setting. I took the savings and reinvested in the center stone - made the fiancee extra happy. When the ring arrived, not only did it have the GIA certificate, but also a signed appraisal letter for insurance purposes. The ring itself is absolutely stunning! Have already planned my next purchase from Since1910. They are the real deal!Sent on 04/02/2017
User5321525 · 2+ years ago
I received a beautiful Tacori pretty in Pink Dantela engagement ring that was purchased at since1910.Sent on 08/17/2015
The diamond was also bought from since1910.
We have looked at this ring and my (now) fiancé has done a tremendous amount of research, both online and in stores here in Calgary to find the best value for money.
My ring has a stunning 1.02ct H colour, VS1 round brilliant cut diamond. And my goodness does it ever sparkle !!!
Apparently the value was a great deal better than stores here in town that had lower clarity and colour diamonds.
This diamond has incredible sparkle and light reflection with 0 fluorescence. Honestly it's absolutely incredible.
I have not yet sent my ring for cleaning or anything but once I do I will write another review.
I will definitely recommend Since1910 to everyone.