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About

SASSY - adj. to be lively, bold, full of spirit; cheeky.
DIVA - noun. a glamorous and successful female personality.

Sassy Diva Designs and Events is a boutique event planning and floral design company based in the San Francisco Bay Area. We serve an equally lively, creative, and discerning clientele across Northern California's finest event venues. From classic and chic to whimsical and fun, your story is unique and we're looking forward to getting to know you and learning how we can work together to make your event bold and beautiful, just like you!

Meet the O.G. Sassy Diva

As a certified IEWP (International Event and Wedding Professional) and floral designer, Beth has been planning and creating floral designs for as long as she can remember. Her passion for flowers comes from time spent with her mom in their garden and in a family friends flower shop. Her first planning job was her brothers dinosaur themed 5th birthday party. Creativity flows through her veins, on stage and off stage, she spent a lot of time in the theater which gave her tools to think fast and adjust to many situations. Her style is not relegated to just one look, but she can adapt to the many different styles her clients bring to the table while putting her own unique spin on the designs. From bursts of color to soft muted tones, she finds beauty in all of it

While attending floral design school at College of San Mateo, she became the president of the school club and later became a founding member of Floral Artists of the Bay Area, guiding the group for 12 years bringing floral education to the Bay Area and connecting floral designers all over the world.

When not creating works of art with flowers or walking clients through the intricacies of planning their event, she is at home with her three kids, two dogs, two cats and rabbit.

  • Woman-owned
illustration popular

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Frequently asked questions

What is the average price for a bridal bouquet?

$250

What is the average price for a bridesmaid bouquet?

$105

What is the average price for a boutonniere?

$30

What is the average price for a low table arrangement (per arrangement)?

$95

What is the average price for an elevated table arrangement (per arrangement)?

$350

Which of the following are included in the cost of your floral services?

Clean Up
Consultations
Delivery
Event Design
Samples
Set Up
Venue Visit

How would you describe your floral designs?

Classic
Country
Eclectic
Glamorous
Modern
Nautical
Romantic
Rustic
Tropical
Vintage

Which of the following services do you provide?

Clean Up
Consultations
Delivery
Event Design
Set Up
Venue Visit

What types of arrangements do you provide?

Aisle Decor
Altar Decor
Bouquets
Boutonnieres
Centerpieces
Chuppah Decor
Corsages
Flower Baskets
Flower Crowns
Flower Petals
Non-Floral
Single Flowers

Reviews of Sassy Diva Designs and Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Beth's floral services received glowing reviews for weddings, with praises for her approachability, creativity, and attention to detail. Reviewers highlighted Beth's flexibility in transferring arch florals to different locations, her cost-effective suggestions, and her coordination skills as a day-of coordinator. The Sassy Diva Team, including Beth and Charlene, impressed with their timeline-building capabilities, surprises coordination, vendor communication, and ensuring a seamless wedding day, which included beautiful floral arrangements contributing to an enchanting and romantic atmosphere that left a lasting impression on guests.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Beth's floral services received glowing reviews for weddings, with praises for her approachability, creativity, and attention to detail. Reviewers highlighted Beth's flexibility in transferring arch florals to different locations, her cost-effective suggestions, and her coordination skills as a day-of coordinator. The Sassy Diva Team, including Beth and Charlene, impressed with their timeline-building capabilities, surprises coordination, vendor communication, and ensuring a seamless wedding day, which included beautiful floral arrangements contributing to an enchanting and romantic atmosphere that left a lasting impression on guests.

Liz
Liz H. Sent on 07/29/2021
5 out of 5 rating

Beth is Amazing!

We went through Beth (Sassy Diva Events and Designs) for our day of coordination as well as our florist. She was nothing short of amazing. She was always willing to help with the finer details and did AMAZING arrangements for our tables and arch. Not only is she just a fantastic person, she comes at a REASONABLE price, too. I can't recommend Beth enough!
M
Madeline Sent on 08/10/2025
5 out of 5 rating

Best Wedding Flowers Ever

We hired Beth's services for our wedding floral needs, and we could not be happier with how everything turned out!

Beth made the whole process so easy and fun, which was especially helpful as we did not have a strong idea of what we wanted the wedding flowers to look like. We gave her a lot of free reign in the decision on the flowers, and she went above and beyond what I could have expected. The flowers and bouquets were so, so beautiful. We got so many compliments on them! I highly recommend Beth's services, she is amazing!
J
Jenny Sent on 07/12/2025
5 out of 5 rating

Flower order

Beth was rescinded to me by a friends wedding she did for floral arrangements. We had a small intimate catholic ceremony & Beth provided a beautiful bride bouquet, boutonnieres, and corsages. Beth delivered items at the church & even took it upon herself to apply boutonnieres on the groom and the rest of the party that needed them. She was very kind & helpful. I also find her prices to be reasonable. I’m glad she was a part of our special day. Thank you, Beth.
Christina
Christina Sent on 04/24/2025
5 out of 5 rating

Loved my wedding flowers!

Beth did a beautiful job on the flowers for my wedding! We used one of her arches for the ceremony, and she was able to transfer the arch florals to our sweetheart table at the reception (which was at a different location than the ceremony to boot), which I so appreciated. The centerpieces and bud vase arrangements and everything looked so beautiful, and were actually bigger than I expected! She was never pushy or trying to upsell about anything, and even suggested a more cost effective way to get a lush look on the tables - leaf scatter instead of more arrangements! On the day-of it ended up being sort of long branches of leaves, and they looked so beautiful.
She also was so accommodating when I wanted to make my own bud vases, and helped me make sure they were the right size and shape and that she got them in time. Thank you Beth!
Mackenzie
Mackenzie Sent on 07/20/2024
5 out of 5 rating

Smooth Wedding Day Thanks to Sassy Diva Designs

Love the sassy diva team (Beth and Charlene)! We used their floral and day-of-coordinator services. Since the beginning, they were super accommodating when we switched venues and the day of the wedding. They built a timeline that worked perfectly with our wants and needs. I had hired a mariachi band as a surprise to my husband and they were able to sneak in the surprise into our timeline. They can do the things you don't think about as a bride planning a wedding. Have you thought about which meals your vendors would want to eat at your wedding? Well, Beth's got you covered. She reaches out to all the vendors and aligns the timeline with them as well as getting the vendor food count ready and sent to the venue. Once the last month of the wedding came, we were strictly in communication with Beth and her team rather than the venue. On the day of, we were ahead of schedule! We had so much time that we were able to get photos with every single guest. We were also able to eat during dinner, get quiet time to sign our marriage license, and eat appetizers after the ceremony and lastly, we had our leftovers from dinner packaged and ready to go in the car. The floral arrangement looked absolutely beautiful, they executed my vision exactly. Things like this really made the day special and I'm happy we went with the Sassy Diva Team.
Kameron
Kameron Sent on 10/03/2023
5 out of 5 rating

Fantastic experience with Allena!

I am thrilled to share my heartfelt gratitude for the exceptional florals provided by Sassy Diva Design and Events at my wedding. The floral arrangements were nothing short of spectacular, creating an atmosphere of pure enchantment and romance. The choice of blooms was exquisite and every flower was fresh, vibrant, and meticulously arranged.

The color palette was perfectly curated, blending harmoniously with the overall theme of the wedding. The lush greenery, especially the eucalyptus, added a touch of natural beauty, enhancing the entire decor.

The attention to detail displayed by Allena's design was truly commendable. Each centerpiece, bouquet, and boutonniere was crafted with precision and creativity, reflecting the passion and expertise of the floral team. The arrangements not only adorned the venue but also created an ambiance that enchanted everyone present.

I received numerous compliments from my guests, praising the beauty and elegance of the florals provided. The team's work played a significant role in making our wedding day truly magical and unforgettable. I am immensely grateful for the dedication, talent, and artistry displayed in every floral creation. Thank you, Allena and Sassy Diva Design and Events, for turning our wedding into a floral masterpiece that will be cherished in our memories forever.
Charlene
Charlene Sent on 03/27/2022
5 out of 5 rating

Beautiful flowers for our wedding ceremony and reception!

My husband and I found out about Sassy Diva Designs through our wedding reception venue, Domenico Winery. We are incredibly happy that we booked Sassy Diva Designs for the floral arrangements on our big day! Beth and her team were incredibly thoughtful, friendly, and kind from day one, and they clearly understood our vision for the wedding and made it a reality (and then some)! Sassy Diva Designs arranged florals for our bouquets, boutonnieres, corsages, chandeliers, staircase, sweetheart table, centerpieces, and provided flowers for our wedding cake! We were also able to rent decor, including the copper arch for our sweetheart table, a glass box for our welcome table, a mirror welcome sign, and centerpiece decor for our guest tables. Every detail was stunning - the flowers were incredibly beautiful, and our guests absolutely loved it all as well! Right now we're also working with Beth to preserve our bridal bouquet and my husband's boutonniere, and we can't wait to see how it will turn out! We're truly grateful to have worked with Sassy Diva Designs, and we would absolutely recommend them and work with them again! We will always remember how beautiful our wedding was, and in large part it was thanks to them!
Lia
Lia S. Sent on 10/29/2021
5 out of 5 rating

Amazing value and a wonderful team!

We were referred to Beth and her team through our coordinator, and immediately knew she would be the right person to work with us. Florals were not super important for our wedding – we didn't want any actual flowers, and wanted to focus on succulents and greenery. On top of that, our budget for decor was limited. Beth immediately made suggestions that matched our vibe and made it all work within our budget. She and her team created an INCREDIBLE bouquet for me based on some VERY loose ideas (cascading but not too big/long, nothing round or symmetrical, no flowers) – it's the number one thing people have been complimenting when I share photos. Her team was also able to work with us on last minute changes and additions (extra bridesmaid, adding a mini bouquet for the flower girl a few weeks beforehand), even while Beth was out on maternity leave, and they all set up everything at our site, including perfect centerpieces. They clearly communicate great with each other too. I even reached out about preservation of my bouquet, and they offered to handle it all behind the scenes – I'm so grateful for this amazing group of people!
Sam
Sam A. Sent on 10/21/2021
5 out of 5 rating

Best decision ever

Hiring Sassy Diva Designs was hands down the best decision we made during our wedding planning process.
After our original florist shut down her business, Beth was quick, professional, and helpful in getting the ball rolling with a contract that was within our original budget.
Then, after our venue got rid of their built-in event coordinator, Sassy Diva Designs came to the rescue again to be our day-of coordinator.
Allena was a GODSEND, she put in so much work to make our day as seamless as possible. For anyone who is reading this and is on the fence about hiring a day-of coordinator, please know that having a well seasoned professional managing your wedding is critical for you to actually enjoy your big day!!
Then of course more stuff went wrong with the decor we'd ordered from Etsy, and we had to change up our centerpieces last minute, and Allena was so calm and flexible and made sure they still looked absolutely beautiful.

Our flowers looked great, our centerpieces were so special, and the whole Sassy Diva Designs team worked with all our vendors and family members to manage all the crazy moving pieces so that we could be in the moment, mingle with guests, and enjoy our wedding!
Julie
Julie Sent on 10/21/2021
5 out of 5 rating

Beautiful Bouquet

Planning a wedding during COVID was definitely a challenge, but Beth and her team were amazing. When we needed to push our wedding out a year, Beth worked with me to update the contract. When some of the wedding party was not comfortable attending, Beth allowed me to adjust my wedding party up to a few weeks before the wedding. Not only were the bouquets beautiful, but she did a wonderful job on the arbor and the cake. I highly recommend her and her team!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

25
WeddingWire Couples' Choice Awards 2022 Winner

Professional Network & Endorsements

1 Endorsement
Cake Done Right Cake Done Right Wedding Cakes

You want something done right and on time? Go talk to Beth at Sassy Diva Designs. Nothing, and I mean NOTHING, gets in her way of giving you the most amazing wedding experience for your budget.

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