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Pure Bridal is a wedding dress boutique in Ames, Iowa, boasting a stunning collection of designer gowns and beautiful formalwear. The salon's team of professional stylists can help you find the perfect wedding dress. Every appointment is personalized for your enjoyment, and the boutique features multiple dressing rooms and comfortable seating areas for you and your guests.

Services Offered

Pure Bridal offers a variety of wedding dresses in different sizes and styles, such as black-tie, bohemian, country, couture, and more. A selection of accessories is also available to complement any ensemble. You can add jewelry, wedding veils, garters, belts, and headpieces for a well-rounded stylish finish. Additional services include dress preservation, samples sales, trunk shows, and collections of dresses suitable for other members of the wedding party.

  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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4.8 out of 5 rating
110 Reviews
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
97% Recommended by couples

14 User photos

110 Reviews See all
Kylee S. Getting married on 11/09/2024
5 out of 5 rating

10/10 Recommend

10/10 Recommend anyone can come here and have the most wonderful experience. Friendly staff. Quick response to questions and concerns. Good price for quality of product in whatever you get. Just fantastic.
Christine S. Married on 11/13/2021
5 out of 5 rating

Pure Bridal is Amazing!

I found my dream dress that made my day feel amazing and true when I wore it for the wedding! It made my (now) husband tear up when he saw me. It was so beautiful!

Pure Bridal helped me too try on so many dresses until I found the perfect fit! They were so helpful and made me feel so comfortable while searching! I highly recommend checking them out!
Sadie P. Married on 09/19/2020
5 out of 5 rating

Appointment of my dreams

I am over the moon about my experience with Pure Bridal! I had shopped a couple different stores & I felt the selections in my size were extremely limited. The stores were hard to navigate & the experience was somewhat overwhelming.
When I went to Pure Bridal I felt very welcomed the environment is very laid back & the store is so easy to figure out. You shop your size- which is a HUGE plus. It鈥檚 hard to shop when nothing is in your size. It鈥檚 automatically discouraging. I did not have that issue. The first dress I saw on the rack that was my size was THE ONE. They have a bow on the hanger system to determine price range. The sweet girl fitting me politely pointed out to me that it was double my price range- she did not push me. Not. One. Bit. To try it anyway- if anything she almost encouraged me to check other options first. Sure enough that first dress I spied is the one and after trying it on at my pick up fitting I couldn鈥檛 be more happy. Every dress id ever bought- from freshmen homecoming to senior prom- there was only one dress that I didn鈥檛 have regrets about.... and I know on my wedding day I will have NO regrets, feel beautiful, confident, and even a little sexy! I 100% would recommend Pure bridal to anyone- at least try it! It鈥檚 a complete no pressure environment! I went in with the idea I would NOT be buying a dress that day & a little fate stepped in- an advanced wedding gift & the dress of my dreams! ??
The owner Rita was incredible! She was so genuine- which is not easy to find in the wedding industry! I love her spirit & love of her job! When I went in today- I know the emails and posts I had seen about her being so excited to see her brides was 100% truth. She wasn鈥檛 excited to see the dollar signs- she was excited to see the raw emotion of one of the defining moments that leads up to the biggest day of the lives of so many brides!
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WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

Real Weddings

Adam & Julie
32 photos 路 06/01/2019
Brooke & Alex
96 photos 路 06/01/2019
Courtney & Blake
57 photos 路 04/13/2019

Professional Network & Endorsements

5 Endorsements
C7Studios Photography C7Studios Photography Wedding Photographers

Wouldn't go anywhere else!

Baqara Baqara Mansion Weddings

Pure Bridal is the best kept secret around! They have it all from your wedding dress to the flower girl's and headpieces! Many different styles with amazing prices too. Head to Ames to see all that they offer, you will be happy you did!

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We highly recommend this bridal company for any and all of your need. Prom, wedding and all other formalwear occasions PureBridal carries the best of the best. Love all that you carry!!


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