10/10 Recommend anyone can come here and have the most wonderful experience. Friendly staff. Quick response to questions and concerns. Good price for quality of product in whatever you get. Just fantastic.

I found my dream dress that made my day feel amazing and true when I wore it for the wedding! It made my (now) husband tear up when he saw me. It was so beautiful!

Pure Bridal helped me too try on so many dresses until I found the perfect fit! They were so helpful and made me feel so comfortable while searching! I highly recommend checking them out!

I am over the moon about my experience with Pure Bridal! I had shopped a couple different stores & I felt the selections in my size were extremely limited. The stores were hard to navigate & the experience was somewhat overwhelming.
When I went to Pure Bridal I felt very welcomed the environment is very laid back & the store is so easy to figure out. You shop your size- which is a HUGE plus. It’s hard to shop when nothing is in your size. It’s automatically discouraging. I did not have that issue. The first dress I saw on the rack that was my size was THE ONE. They have a bow on the hanger system to determine price range. The sweet girl fitting me politely pointed out to me that it was double my price range- she did not push me. Not. One. Bit. To try it anyway- if anything she almost encouraged me to check other options first. Sure enough that first dress I spied is the one and after trying it on at my pick up fitting I couldn’t be more happy. Every dress id ever bought- from freshmen homecoming to senior prom- there was only one dress that I didn’t have regrets about.... and I know on my wedding day I will have NO regrets, feel beautiful, confident, and even a little sexy! I 100% would recommend Pure bridal to anyone- at least try it! It’s a complete no pressure environment! I went in with the idea I would NOT be buying a dress that day & a little fate stepped in- an advanced wedding gift & the dress of my dreams! ??
The owner Rita was incredible! She was so genuine- which is not easy to find in the wedding industry! I love her spirit & love of her job! When I went in today- I know the emails and posts I had seen about her being so excited to see her brides was 100% truth. She wasn’t excited to see the dollar signs- she was excited to see the raw emotion of one of the defining moments that leads up to the biggest day of the lives of so many brides!

Wedding Dress shopping at Pure Bridal was an absolute dream come true! Rita was extremely helpful and had amazing guidance when it came to looking at specific styles, and challenged me to try on items I wouldn't necessarily pick out myself. At the end of our appointment my mom and I were in happy tears over my wedding dress selection along with the accessories.

Thank you, Pure Bridal, for making this experience so perfect for us! I will always cherish this memory

I can't say enough good things about Pure Bridal in Ames! From my stylist to the entire experience, it was amazing! I didn't think I'd cry when I found the dress, but I did! My stylist was so understanding and supportive. We even had my 6-year-old ringing the bell when I said yes!

The girls at Pure Bridal were phenomenal! My best friend's wedding and my wedding are a month apart so we both went at the same time and they were more than happy to accommodate both of us. We were treated like we were the only brides there that day and we loved it! Tried on so many dresses which were all amazing. We both said yes to the dress and left happy! I am impressed with how personable everyone is there. Anytime someone asks where they should go shopping for their dress I always tell them Pure Bridal! Definitely 5 out of 5 stars!

Thank you again, Pure Bridal Staff

Ashlynn at Pure Bridal helped me select the perfect wedding gown on the first day that I tried on dresses! I was looking for a strapless fit and flare, but I was thinking something very simple. I brought my sister along to help me decide. Ashlynn put me in some of my picks, but my sister and I were not feeling them. Then she pulled out a dress that had a little bling on it, buttons down the back, a built in ivory sash, and lace on the entire bodice and down the train, and I was in love despite the fact that I was looking for something simpler to begin with! The dress needed to be taken in a bit, but when I walked toward the mirror in the bridal shop and saw what I might look like on my wedding day, I was sold! The dress was perfect for me and was actually easy to dance in all night. When I finally figured out what I wanted to do with my hair about a year later, I also found the perfect hair piece to go with my dress! I could not recommend Pure Bridal more enthusiastically! I felt beautiful all day and night!

I had an amazing experience at Pure Bridal! Andrea was my consultant, and she was FABULOUS. I had a large group with me, but her focus was mainly on me and made sure I liked the dress, even if my group didn't agree. She ended up helping me find the perfect dress, AND the perfect accessories - the earrings even matched my ring! I recommend anyone looking for a bridal store that will help you find your dream dress no matter what to go to Pure Bridal!

Great experience! Thankful for all of their help and advice!

Amazing people and made this “OLDER” bride feel great!