Pure Bridal is a wedding dress boutique located in Ames, Iowa. Working with top designers, the boutique offers a collection of stylish and elegant wedding gowns. Its professional stylists help clients find the right wedding gown that complements them regardless of their body shapes and sizes.
Pure Bridal makes each appointment enjoyable with its cozy but spacious environment. It features multiple dress selections, large mirrors, large fitting rooms, and comfortable seating areas.
Pure Bridal offers a variety of wedding dresses to match different styles, such as black-tie, boho, country, couture, and more. Providing exceptionally designed dresses for brides, bridesmaids, flower girls, and mothers of the bride and groom, Pure Bridal also offers thousands of options for accessories, including jewelry, shoes, veils, garters, belts, crinoline, headdresses, and supportive undergarments.
108 Reviews for Pure Bridal
Recommended by 96% of couples
11 User photos
Sadie P. · Married on 09/19/2020
Appointment of my dreams
I am over the moon about my experience with Pure Bridal! I had shopped a couple different stores & I felt the selections in my size were extremely limited. The stores were hard to navigate & the experience was somewhat overwhelming.Sent on 05/22/2020
When I went to Pure Bridal I felt very welcomed the environment is very laid back & the store is so easy to figure out. You shop your size- which is a HUGE plus. It’s hard to shop when nothing is in your size. It’s automatically discouraging. I did not have that issue. The first dress I saw on the rack that was my size was THE ONE. They have a bow on the hanger system to determine price range. The sweet girl fitting me politely pointed out to me that it was double my price range- she did not push me. Not. One. Bit. To try it anyway- if anything she almost encouraged me to check other options first. Sure enough that first dress I spied is the one and after trying it on at my pick up fitting I couldn’t be more happy. Every dress id ever bought- from freshmen homecoming to senior prom- there was only one dress that I didn’t have regrets about.... and I know on my wedding day I will have NO regrets, feel beautiful, confident, and even a little sexy! I 100% would recommend Pure bridal to anyone- at least try it! It’s a complete no pressure environment! I went in with the idea I would NOT be buying a dress that day & a little fate stepped in- an advanced wedding gift & the dress of my dreams! ??
The owner Rita was incredible! She was so genuine- which is not easy to find in the wedding industry! I love her spirit & love of her job! When I went in today- I know the emails and posts I had seen about her being so excited to see her brides was 100% truth. She wasn’t excited to see the dollar signs- she was excited to see the raw emotion of one of the defining moments that leads up to the biggest day of the lives of so many brides!
Shelby P. · Married on 09/05/2020
I can't say enough good things about Pure Bridal in Ames! From my stylist to the entire experience, it was amazing! I didn't think I'd cry when I found the dress, but I did! My stylist was so understanding and supportive. We even had my 6-year-old ringing the bell when I said yes!Sent on 04/01/2019
Amy P. · Married on 06/20/2020
Such an amazing experience!
Wedding Dress shopping at Pure Bridal was an absolute dream come true! Rita was extremely helpful and had amazing guidance when it came to looking at specific styles, and challenged me to try on items I wouldn't necessarily pick out myself. At the end of our appointment my mom and I were in happy tears over my wedding dress selection along with the accessories.Sent on 09/30/2019
Thank you, Pure Bridal, for making this experience so perfect for us! I will always cherish this memory
Wouldn't go anywhere else!
Pure Bridal is the best kept secret around! They have it all from your wedding dress to the flower girl's and headpieces! Many different styles with amazing prices too. Head to Ames to see all that they offer, you will be happy you did!
We highly recommend this bridal company for any and all of your need. Prom, wedding and all other formalwear occasions PureBridal carries the best of the best. Love all that you carry!!