About Pure Bridal

Pure Bridal brings a chic and modern bridal experience to Iowa. They have a well-edited collection that caters to a stylish and elegant bride, offering a high-end boutique experience at realistic prices. Our consultants are professional stylists dedicated to helping you find the perfect wedding gown, regardless of your body shape or size. Keeping the Iowa bride in mind is a priority at Pure Bridal. By having a large selection of dresses (sizes 2-32) that range in price from $400-$3000, they have something for every bride!

At Pure Bridal, the selection of dresses, large mirrors, spacious fitting rooms, and comfortable seating areas create a cozy but roomy environtment that makes each appointment enjoyable. 

Pure Bridal doesn't stop at wedding gowns. They have a large variety of bridesmaids, mothers, prom and flower girl dresses and are known to have one of the best selections of belts, headpieces, veils and jewelry in Iowa. With the help of a Pure Bridal Stylist, you'll have no problem customizing the perfect accessories for your wedding day! 

For more information about Pure Bridal  visit their website, take a virtual tour of their boutique or check out our Facebook or call to schedule your appointment at (515) 663-2222.

Address: 306 S. 16th Street, Ames, Iowa 50010


Monday, Wednesday-Friday: 11am - 7pm

Saturday: 9am - 5pm

Sunday: 12pm - 5pm

Categories: Wedding Dress

Regions serviced: Des Moines, Cedar Rapids

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99 Reviews for Pure Bridal

out of 5.0
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Bride (29)
Bridal Gowns (27)
Veils (16)
Bridesmaids (14)
Bridal Belts (14)
Hair Accessories (14)
Jewelry (11)
Shoes (11)
Trunk Shows (9)
Plus Size Gowns (9)
Preservation (8)
Sample Sales (7)
Sample Gowns (7)
Garters (6)
Undergarments (6)
Formal Gowns (5)
Mother of Bride (1)
Mother of Groom (1)
Flower Girls (1)
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I had an awesome experience! My consultant was amazing and with my fear of commitment never pressured me into anything. I returned the day after my original appointment to purchase my dress and was again very impressed with all of the staff. The best thing to hear is that they want to give you the experience they would want as a bride and not do things to just benefit themselves.

Profile Picture Tatum, 6/1/19, 1 Review
Category: Dress & Attire
Services Used: Bride, Bridal Gowns

The consultants were amazing! They were able to help me find exactly what I was looking for. I went to several bridal shops and they were by far the friendliest and most fun place to look for dresses. I never thought I would cry in a dress either but I definitely did when I found the one. Excellent care from these ladies they all truly seem to want the best for you on your wedding day!!

Profile Picture Danielle, 12/1/18, 1 Review
Category: Dress & Attire

Pure Bridal Pricing

Full Price Wedding Gowns
Price Ranges
Under $500
$500 - $999
$1,000 - $2,499
$2,500 - $3,999

Pure Bridal FAQ

Flower Girls
Mother of Bride
Mother of Groom
Father of Bride
Father of Groom
Ring Bearers
Sample Sales
Trunk Shows
Appts. Only
Bridal Belts
Bridal Gowns
Formal Gowns
Hair Accessories
Plus Size Gowns
Sample Gowns
Tuxedo Rentals
Less than 6 months
6-8 months
9-11 months
12+ months
Final Sale
Full Refund
Partial Refund


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Professional Network & Endorsements

Wouldn't go anywhere else!

Pure Bridal is the best kept secret around! They have it all from your wedding dress to the flower girl's and headpieces! Many different styles with amazing prices too. Head to Ames to see all that they offer, you will be happy you did!

We highly recommend this bridal company for any and all of your need. Prom, wedding and all other formalwear occasions PureBridal carries the best of the best. Love all that you carry!!

We LOVE working with Pure Bridal on styled photo shoots - they've got a unique sense of style, they are professional and hilarious, and of course their dresses are gorgeous! But what impresses us the most is that our brides who have visited the shop have nothing but lovely things to say about their experience at Pure Bridal. Seriously, Pure Bridal rocks.

I work with many clients from allover our state. And, believe it or not, I do ask where they got their dress. And when when they tell me they purchased their dress from Pure Bridal, they ALWAYS goon to tell me how much they LOVE the service, how they were always made to feel comfortable, how Pure Bridal went out of their way to be accommodating. Having worked with the ladies from Pure Bridal at other events, I know this to be true! The pure "love of life" attitude held by the owners, Kayse and Rita, is reflected in the manner in which the business is operated: Pure LOVE!!!



306 S 16th Street, Ames, IA 50010   See On Map
515-663-2222 (phone)
Pure Bridal is a wedding dress shop from Ames, Iowa. We service weddings throughout the local area, including Des Moines, Iowa City, and Cedar Rapids . Pure Bridal is a professional wedding dress boutique that has been part of the Iowa wedding industry for 2 years. We specialize in wedding dresses, bridesmaids dresses, mother's dresses, flower girl dresses, prom dresses, formal gowns, undergarments, shoes, jewelry, headpieces and other wedding accessories.