Located in Waterloo, Iowa, Pretty Good Co. is a design studio that provides letterpress prints, custom invitations, and other wedding items. Owners, Annie and Brandon Alvaro, share a love for graphic design and high-quality printed goods, and are passionate about creating one-of-a-kind card products. Their specialty in vintage presses and finishing details are made to match each couple’s unique style and ideal wedding theme.
From business cards and branding to packaging and stationery, Pretty Good Co. is dedicated to crafting thoughtful, quality custom letterpress printing.
Pretty Good Co. provides in-person consultations, as a chance for you to create a fully customized design. Whether you already have a design in mind, or are just at the beginning, the creative team will be happy to work with you. Other than invitations, the team can provide imprinted napkins, menus, programs, and many other personalized items. From thermographic designs to foil-stamped details, they will strive to give you a finished product to be proud of.
Team of Pretty Good Co.
Annie is the press operator extraordinaire at Pretty Good Co. She discovered letterpress printing while studying graphic design and never looked back. After working and learning at several printing companies, she finally took the plunge and started her own shop in her hometown in the Cedar Valley. Annie works alongside her husband, Brandon, where they are often found laughing at their own dumb inside jokes and creating custom pieces of art for their customers
Brandon is a designer and illustrator, building brands, packaging, and solutions for a range of clients before starting Pretty Good Co with Annie. His great loves include: typography, printmaking, and comic zines (and also Annie). A California transplant to the midwest, Brandon is still unable to cope with the winters.