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Pretty Good Co.

Waterloo, IA View map


Located in Waterloo, Iowa, Pretty Good Co. is a design studio that provides letterpress prints, custom invitations, and other wedding items. Owners, Annie and Brandon Alvaro, share a love for graphic design and high-quality printed goods, and are passionate about creating one-of-a-kind card products. Their specialty in vintage presses and finishing details are made to match each couple’s unique style and ideal wedding theme.

From business cards and branding to packaging and stationery, Pretty Good Co. is dedicated to crafting thoughtful, quality custom letterpress printing.

Services Offered

Pretty Good Co. provides in-person consultations, as a chance for you to create a fully customized design. Whether you already have a design in mind, or are just at the beginning, the creative team will be happy to work with you. Other than invitations, the team can provide imprinted napkins, menus, programs, and many other personalized items. From thermographic designs to foil-stamped details, they will strive to give you a finished product to be proud of.

  • Woman-owned

Frequently Asked Questions

What invitation and card products do you offer?

Custom Invitations
Imprinted Napkins
Place Cards
RSVP Cards
Save the Dates
Thank Yous

What services do you provide?

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Any other questions?

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Recommended by 100% of couples
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2 User photos

  • Nicole
    Nicole S. Married on 04/17/2021
    5 out of 5 rating
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    Great local business to work with

    I loved working with Annie at Pretty Good Co for all of our wedding printing needs! She helped design our save the dates, invitations, ceremony programs, and thank you notes. We also had her address our envelopes and do the return address as well. It was a very pretty presentation, and it saved us a ton of time! I loved the option to do digital printing or letterpress printing. We did both!
illustration stars

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Pretty Good Co. 1
If you found us on WeddingWire we will give you a 5% discount on our services. Remember to show us your voucher when you come see us.


Annie  Alvarado
Annie Alvarado

Annie is the press operator extraordinaire at Pretty Good Co. She discovered letterpress printing while studying graphic design and never looked back. After working and learning at several printing companies, she finally took the plunge and started her own shop in her hometown in the Cedar Valley. Annie works alongside her husband, Brandon, where they are often found laughing at their own dumb inside jokes and creating custom pieces of art for their customers

Brandon  Alvarado
Brandon Alvarado

Brandon is a designer and illustrator, building brands, packaging, and solutions for a range of clients before starting Pretty Good Co with Annie. His great loves include: typography, printmaking, and comic zines (and also Annie). A California transplant to the midwest, Brandon is still unable to cope with the winters.

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310 West Fourth Street Waterloo, IA, 50701

Mon-Fri: 10a-6p Sat: 11a-5p
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