Merrily Ever After

Gladwin, MI View map


Merrily Ever After has been in the works for several years. In the beginning, it was just a dream. My sisters and I talking with our mom about how fun it would be to open a bridal shop where we could all work together and hang out every day while helping brides find their perfect dress. For the longest time it was just talk and we never took it any further. It wasn’t until my son was born that I started thinking we could actually make it a reality. There were a lot of things to consider and more decisions than I could even imagine. But, the more serious we became the more real it felt.

We started thinking about locations and knew where we wanted to be but the spot was unavailable. We attended the National Chicago Bridal Market in September 2014 to meet designers and get our feet wet in the industry. I knew I wanted to work with designers who cared about the brides and not just making a sale. Once we returned home the search was on. We looked at every available commercial space in town but none of them felt right. I knew the atmosphere had to be perfect. All of that changed when my mom had a chance run in with the owner of the space we wanted. He was originally going to turn it into apartments, but knew we were looking and was open to our idea. We went to see the space and it was perfect. Although it needed a lot of work, it was exactly what we wanted. So, the real work started to make it the space you see today. The name came later as a spinoff of my two sisters’ middle names: Raechel Mary and Jenna Lee, so Mary and Lee became Merrily!

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls

Which of the following services do you provide?

Appointments Only
Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Bridal Gowns
Hair Accessories
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
out of 5.0
Recommended by 100% of couples
  • Quality of service
    Rating 5 out of 5
  • Average response time
    Rating 5 out of 5
  • Professionalism
    Rating 5 out of 5
  • Value
    Rating 5 out of 5
  • Flexibility
    Rating 5 out of 5
  • User2826061 2+ years ago
    Rating 5 out of 5
    • Quality of service
      Rating 5.0 out of 5
    • Responsiveness
      Rating 5.0 out of 5
    • Professionalism
      Rating 5.0 out of 5
    • Value
      Rating 5.0 out of 5
    • Flexibility
      Rating 5.0 out of 5
    I found my dress here after going to four other shops. Before going to Merrily Ever After I thought I wouldn't find anything that felt special without spending $$$. This is a beautiful, professional, family-run shop in downtown Gladwin. Bonus: They carry unique dresses that are made in the US. For the price and service, this place is must!


113 W Cedar Ave, P.O. Box 126 Gladwin, 48624
Location of (Merrily Ever After)

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