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About
Lily Spruce was established in 2009 as a greener answer to wedding planning companies in the Bay Area. We specialize in educating our clients about ways to cut down on waste at their events, such as carpooling to site visits, not printing ceremony programs and menus and composting and recycling at the wedding. We encourage patronizing vendors who practice our values such as recommending caterers who buy local and organic ingredients and maintain green offices.
We have over 40 weddings and non-profit fundraisers under our belts and specialize in outdoor gatherings. We have worked all around the Bay Area at venues such as Healdsburg Country Gardens; Cavallo Point in Sausalito; Krug Winery in St. Helena; Mayacamas Ranch in Calistoga; properties within the San Francisco's Presidio (Fort Mason General's Residence, Golden Gate Club, Presidio Bowl, the Observatory); Point Reyes Seashore Lodge; Pacifica State Beach; Corinithian Yacht Club in Tiburon, and many, many more.
Founder and Principal Genevieve Roja is a seasoned events planner with over 8 years of experience working in special events for non-profits and conference planning. Her team is comprised of assistant coordinators who have planned destination weddings in Hawaii, worked for the San Francisco Chamber of Commerce and have extensive backgrounds in marketing, hospitality, meetings and events planning.
Needless to say, you're in GREAT hands!
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Reviews of Lily Spruce
Lily Spruce saved our wedding!
We had the incredible good fortune to work with Genevieve while we were planning our wedding a few years ago. We had originally hired her to act as our day-of coordinator and met with her several times to go over the details. But when we were suddenly faced with the horrifying realization that we would have to find a new wedding venue just a month before the wedding, Genevieve stepped up to the plate. She dropped everything to help us find a new venue, tapping into her incredible network to find available venues and taking us out for several days of site visits. She held our hands through every meeting and eventually helped us book a beautiful new venue just two weeks before our wedding day - she even connected with the family who owned the venue, securing us a discount and use of the family's restaurant for our rehearsal dinner. Genevieve was our rock, and we knew she was committed to giving us a beautiful wedding, no matter what.
You could not make a smarter investment in your wedding day than hiring Lily Spruce. There is just no substitute for having the guidance and support of a wedding professional when you're planning something that means so much to you. Not only will Genevieve make the process of designing your wedding fun, inspiring and easy, but you'll have peace of mind knowing that she and her dynamic team of seasoned professionals have your back in case of emergency. We love you, G!
A partner in the process!
- Genuinely friendly and enthusiastic customer service skills
- Quick responses and very clear communication
- Detailed timelines regarding rehearsals and day of
- Ability to deal with high stress environments in relaxed manner, which kept clients/ vendors calm and everything running smoothly
From a vendor standpoint:
- Everything was incredibly clear (Vendors were CCed with copies of the timelines)
- They made sure that they knew what was happening on my end
- The day of, Genevieve and Jessica introduced themselves and made sure that I felt comfortable asking them about anything I might need
- Genevieve's "One Thumb/Two Thumb" system gives really clear cues during the ceremony
I have already recommended them to my engaged friends and would do the same to anyone looking for a wedding/event/party planner!
We had hired a different wedding planner, but she went awol and we were only 5 months from our date with nothing in place except for a reception venue. I was panicking big time. My (now) husband did a bit of research and found Lily Spruce and set up an interview with Genevieve right away. We could tell from our first meeting with her that she was calm, confident, professional, and totally capable of pulling our wedding off, so we hired her for the full service planning. And I breathed a HUGE sigh of relief. Genevieve was extremely responsive, she reliably met with us every few weeks and was quick on emails. She always had lots of vendor options for us based on our discussions about our likes and dislikes, and she attended all our vendor meetings and walk throughs with us. She walked us through many of the little details I wouldn't have thought of, and made sure to try and incorporate all our ideas. Even when there seemed like there might be some snags, she never once seemed phased, which is exactly what I needed. Plus she's just a down to earth, cool person, and was so so easy to get along with.
My wedding day was such a blur, but looking back on it I'm so happy how it all turned out. And I have heard from all my guests that it was truly unique and amazing. I'm so glad we had Genevieve to help us pull together our vision for our wedding.
We are very happy with the services she provided us on our wedding day.The entire experience was a great success and everything went according to plan.
Genevieve went above and beyond and was very professional. She had great ideas and was totally dedicated to making sure everything went smooth. She is easy going but firm in her mission to make your vision reality. We appreciate her hard work and highly recommend her to anyone looking for wedding coordinator services. You will not be disappointed and this is something that will last you a lifetime
I didn't shop around for a coordinator. I knew I wanted someone that was dedicated to sustainable events. Someone with an eye for design. Someone easy to talk to and down to earth. Someone committed to the extremely personal nature of a wedding. And there she was: Genevieve of Lily Spruce. She was the first and only planner we met with.
Early in the process, LS sent over a questionnaire for us to answer. I sent it back with 22 adjectives in the 'describe your wedding with a few adjectives' section. And with that whole big jumble of descriptors, Genevieve was off and running and, amazingly, in the perfect direction. She took our rambling list of ideas and adjectives and directed them towards an incredibly perfect wedding. Incredibly spot on.
Our wedding day was smooth sailing. Genevieve and her crew were lighthearted, organized and on top of it... which is EXACTLY what you need day-of. Our spaces were stunning; uniquely filled with special and beautiful elements. Looking around the room, we were so glad to have included creative services into our package. So many of the ideas you think up for your wedding may just not work. Not all 22 of those adjectives were represented, but the essence was met and achieved. And we could not have done that on our own. Having someone professional and creative holding the 'big picture' for how things should look and, yes, "feel" was oh so important.
I'd marry my husband again a hundred times and each and every time, I'd hire Genevieve.
Perhaps most importantly, Genevieve was unflappable. When I handed her a bucket of flowers three hours before the ceremony and asked for bouquets, she and her assistant made a bridal bouquet and four bridesmaids bouquets without blinking an eye. When I walked into the farmhouse from the reception with chocolate frosting on the front on my wedding dress, she got it out.
All I can say is hire Lily Spruce to plan your next event. You will be so happy that you did!!
Our wedding included a weekend full of activities, with plenty of DIY components. From the rehearsal day run-through and nighttime pool party to the wedding ceremony and reception, Genevieve executed the vision and details every step of the way.
As "conductor" of the big day, Genevieve managed the timeline, set-up and break down of ceremony and reception spaces, directed vendors, fielded questions from guests, and much, much more. Because of her, we breezed through the day and didn't have to think about what was going on outside while we were getting ready. We were truly free to enjoy the fun of getting married.
Genevieve is a natural. She's organized, intuitive and knows what needs to be done. Not only was she a dream coordinator, Genevieve is also the queen of sourcing. Her chic, backyard finds and other antique gems were the perfect additions for our ranch-style, wine country décor!
Where I left off (and I inevitably did!), she picked up. Even my matron of honor (who always finds faults with wedding coordinators- including her own!), raved about how wonderful and helpful she was! She even described Genevieve as "priceless!"
Genevieve has officially started her own wedding coordination company, Lily Spruce. I highly recommend her services, and she's really fun to work with. Get her while you can - she's totally going to take off!
So here's our big wedding catastrophe. The venue at which we had been planning our 3-day destination wedding weekend (we had been planning for over a year) called us 3 WEEKS before our wedding to tell us that we could no longer have our wedding there because of "septic issues"! Okay, no one died, but I'm pretty sure that might be fairly high up there on the list of awful things to happen right before your wedding. The venue didn't even have the audacity to call us directly...they called Genevieve first so she had to break the news to us. What did she do? She came over immediately and spent the evening with us, helping us in a phone meeting with the CEO of our venue, and researching alternatives. She also spent the next day with us, helping us to come up with another plan. In the end, we decided on another venue (an even better one), but it involved moving our entire set-up to another location...not an easy task, but Genevieve was on it.
In the end, our wedding was literally magical and perfect, thanks in large part to Genevieve's hard work, professionalism and incredible attitude. The wedding planning process is not always fun. You DO need help. Hire Genevieve, and on your wedding day when everything is running smoothly and you can be fully present in the joy and love around you, rather than stressing out about details, you'll be SO THANKFUL you did!
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