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Award winner thanks to recommendations from couples on WeddingWire.com.
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Serene Beauty Inc

Beauty
Makeup
Hair
Samantha
Brittney
Arianne
Sierra
S

Recommended by 100% of couples

About this vendor

Your wedding morning should feel calm, joyful, and completely taken care of. That’s the energy I bring- organized, steady, and “we’re good, everything’s handled.” Brides often tell me it feels like they’re getting ready with an old friend- which is one of the best compliments I could receive.

Hi! I’m Jessica, owner of Serene Beauty. I’m a licensed esthetician and cosmetologist with over a decade of experience, serving 45–70 weddings each year since 2016 throughout the New York Capital Region and beyond.

My goal is not only for you to look amazing, but to feel calm, confident, and completely Serene.

I provide on-location makeup and hair services for brides and bridal parties, along with bridal trials, special event services, and facial treatments in my salon suite in Latham, New York. Every look is fully customized with an in-depth consultation, because beauty is never one-size-fits-all. Whether you’re envisioning soft and natural or elevated glam, your look will be tailored specifically to you.

I am able to accommodate many parties on my own. For larger groups, when needed, I bring in very talented independent makeup and hair artists whom I've personally worked alongside for years.

Serene Beauty is an all-inclusive, safe space for everyone. Always.

Let's connect- I'd hear more about your wedding day!

Features

Woman-owned

Experience

  • 10 years in business

  • We speak English

Links

Visit website

Weddings with this vendor

Claire & Tyler's wedding
Claire & Tyler
29 photos
Ashley & Michael's wedding
Ashley & Michael
35 photos
Sarah & Addison's wedding
Sarah & Addison
85 photos

FAQ

Does makeup price include false lashes?

Yes

What beauty services do you offer?

Consultations
Facials
Skincare

What hair services do you offer?

Blowouts
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes

Still have questions?

Reach out about anything you didn't see answered here—no question is too small!

Wedding couple

Reviews of Serene Beauty Inc

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Serene Beauty delivers skilled, natural-to-glam hair and makeup that lasts all day and makes brides and their parties feel beautiful and confident. The team is professional, organized, communicative, and creates detailed timelines and helpful trials. They’re flexible, calming, affordable, and consistently praised for reliable, flawless results.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Serene Beauty delivers skilled, natural-to-glam hair and makeup that lasts all day and makes brides and their parties feel beautiful and confident. The team is professional, organized, communicative, and creates detailed timelines and helpful trials. They’re flexible, calming, affordable, and consistently praised for reliable, flawless results.

S
Shannon Sent on 11/19/2025
5 out of 5 rating

Professional, kind, and talented!!

I am so happy I decided to work with Jessica for my wedding glam. As an anxious bride, she was so patient and kind from the very start all the way through to the wedding day. My makeup lasted ALL day, literally from 11am-2am, and we partied HARD! As a girl with acne scars, I was nervous about having good coverage that didn’t feel cakey. I wanted a natural glam, and Jess delivered. I felt so beautiful on my wedding day and cannot thank or recommend Jessica enough!!
Samantha
Samantha Sent on 01/18/2026
5 out of 5 rating

Natural beauty!

Jessica is an incredible makeup artist. I wanted to feel like a more elevated version of myself on my wedding day while still looking like “me”. She nailed it and I felt beautiful and confident. My makeup held up all day (even through happy tears)! She did a great job with my entire bridal party. If you are looking for makeup, go with Jessica!
R
Rachel Sent on 01/11/2026
5 out of 5 rating

Jess was amazing!

Jess and her team at Serene Beauty were very professional. She was very organized, helpful and communicative throughout the whole process. She and her team completed hair and make up for myself and my bridal party of 7 girls on my wedding day. Everyone’s hair and make up came out amazing, exactly the vision I had in mind for my big day. Jess is very skilled and listened to what I truly wanted, this collaborative approach really made a difference and took the stress away, allowing everything to go smoothly the morning of. I can’t thank her enough!!
S
Shannon Sent on 12/28/2025
5 out of 5 rating

Amazing Hair and Makeup!

Jessica was amazing to work with for my bridal hair and makeup! Her talent, kindness, organization, and attention to detail helped me be stress-free throughout the entire process. I had a large bridal party but the detailed timeline Jessica created ensured that no one felt rushed throughout the day. She and her team were so professional and accommodating and made me and my bridal party feel so beautiful! I highly recommend Jessica and her team for your wedding day or other event.
K
Kathleen Sent on 12/23/2025
5 out of 5 rating

Highly recommend!

Serene Beauty came highly recommended by our photographer. I could not recommend Jessica and her team more. They made our day easy- everything ran so smoothly. They’re professional, kind and run like a well oiled machine. My whole bridal party (and myself of course) were so pleased with their hair and makeup and could not stop raving about these artists throughout the day! 😃💓
E
Emma Sent on 10/28/2025
5 out of 5 rating

Perfect choice!

Jessica was fantastic! I had her do both my hair and makeup. I'm not knowledge about makeup and she was thoughtful in how she approached my look. I wanted a natural look and during the trial she checked in at various stages to make sure I was comfortable with everything. Before the trial I had a family emergency occur and she was flexible in accommodating my last minute re-schedule. The day of the wedding she was on time and treated my family with the same thoughtfulness as she did with me. She is super easy to chat with and helped the morning of the wedding go quickly. I'd definitely recommend her!
S
Sofia Sent on 10/20/2025
5 out of 5 rating

Jess jess jess

JESS JESS JESS!!!!! OMG I couldn't have asked for a sweeter or more talented makeup artist!! I hired Jess to do make up for myself, Bridesmaids, and Moms. Jess was so prompt and clear with all of her communication. After my trial, we did photos so that we could refer back to them on my wedding morning and tweak anything I wanted. All of our makeup lasted the entire day and night and was everything I could've hoped for.
Brittney
Brittney Sent on 10/16/2025
5 out of 5 rating

The best hair and make up around!

Jessica and her team were the absolute best and made the whole experience easy. She collected headshots from my party and was able to devise a perfect schedule for the morning. Myself and my bridal party and I are not the most versed in the subject of hair and makeup, but Jessica and her team were able to guide us and made us absolutely beautiful. We did hair and makeup trials a few months before the wedding, and it helped me narrow down what I wanted to look like the day of. So look no further and book Serene Beauty Inc for your next event!
Arianne
Arianne Sent on 10/13/2025
5 out of 5 rating

Jessica is amazing!

Jessica was nothing short of amazing for my hair and makeup for my wedding day! Apart from being super responsive, thorough, and kind, she made me feel SO beautiful! She was the most communicative vendor I worked with. She was prompt in her responses and very detailed in planning out the day, taking so much stress off my hands. I highly recommend doing a hair and make up trial because we were able to make small tweaks to achieve perfection for the real day. I wanted my makeup to feel light and natural and to feel like myself but better, and Jessica took the time to listen and bring the vision to life better than expected. My make up was flawless, elegant, and timeless and lasted the whole night. My hair was equally as beautiful, secure, and exactly the style I asked for. She even gave me a goodie bag for both hair and makeup touchups. I cannot recommend and thank Jessica enough!
Sierra
Sierra Sent on 09/23/2025
5 out of 5 rating

Wedding hair and makeup

Jessica is amazing!!! She is super organized and makes your wedding day go very smoothly. She is super easy to talk to and makes you feel very relaxed on your special day!
She left me feeling and looking amazing.
I couldn’t recommend her more! ❤️
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

312
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
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Team

Jessica Preston
Jessica Preston
Owner

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