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About
Heart and Arrow Weddings is a wedding planning firm based in Livermore, California.
Heart and Arrow Weddings strives to create beautiful, personal weddings, that will leave couples and their guests recalling the day for years to come. Jenna Fry, owner and principal planner, built Heart and Arrow around the elements she wished she had as a bride - great advice, excellent vendors referrals, DIY assistance, and lots of organization!
A true supporter who has her client's best interest at heart, Jenna strives to create a relationship of trust with each client helping guide them through the planning process and down the aisle with ease. Let Heart and Arrow Weddings take on your details so that you can enjoy your wedding - the day that you worked so hard to create!
Heart and Arrow Weddings is located in the beautiful Livermore Wine Country and services couples throughout the Bay Area. We also extend into the Santa Cruz/Monterey Bay area, Jenna's hometown and a place she loves and knows well.
Services Offered
Full Planning - Do you have a vision and just want someone to execute it as you don't have the time? Full planning is for you! It includes wedding planning from engagement to the aisle, a full concierge service
Partial Planning - Do you have some vendors or your venue booked and just need help with sourcing the additional vendors and bringing your vision to life? This is where partial planning comes in - helping you along the way as you pull together your perfect team.
Wedding Management - Have you planned your entire wedding but are left wondering who is going to manage your vendors on the day-of and execute all the tiny details? Then wedding management is the perfect fit! Let us help you with the last 6-8 weeks before your wedding as we take over and you get to enjoy all the fun as your day approaches.
If any of the above services sound like what you are looking for, please reach out via the inquiry button and book an initial consultation with Jenna today!
- Woman-owned
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Frequently asked questions
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Reviews of Heart and Arrow Weddings
Review summary
Jenna from Heart and Arrow Weddings is highly praised by multiple couples for her exceptional planning services. She is described as being incredibly detail-oriented, organized, and supportive, making the wedding planning process stress-free and enjoyable. Jenna's ability to coordinate seamlessly with vendors, manage logistics, and ensure a flawless execution on the wedding day is commended by reviewers. Additionally, her expertise in various wedding venues, excellent communication skills, and thoughtful approach have received high recommendations from couples, emphasizing that working with Jenna was a game-changer for their special day.
Best Decision!
Jenna and her team were absolute machines when it came to setup; they handled our place settings and decor with so much organization. At the end of the night, they packed everything up and labeled every box clearly, which made our lives so much easier. She even saved the day with an emergency sewing kit! If you want a stress-free wedding, I highly recommend Jenna and her amazing team.
Thoughtful, Organized, and Incredibly Supportive.
Even when our ideas introduced additional logistical complexity, Jenna was open and supportive throughout the process. From the beginning, we had a scavenger hunt concept in mind, and she was fully on board. When venue constraints came up, she worked through them with us and helped adapt the puzzle design so it kept its original flavor while simplifying the setup — a thoughtful and practical approach we really appreciated.
We kept her in the loop earlier during vendor selection and planning. Once she officially took over, she was extremely organized and proactive — collecting vendor COIs, coordinating meal selections, helping us finalize the seating report, and ensuring seamless communication with the venue. Everything felt handled and well-coordinated.
Jenna also has great vendor recommendations. The vendors we booked through her were not only talented, but genuinely kind and enjoyable to work with, which made the entire experience smoother and more pleasant.
On the wedding day, everything ran smoothly and on time. We met Sam that day, and she was wonderful as well. The team took great care of our guests and handled all the setup exactly as I envisioned — if not better. They found and placed all the small personal items we brought perfectly, even without very clear labels. They also took thoughtful care of us, making sure we had our signature drinks after the ceremony and saving cocktail-hour food so we could actually enjoy it.
Held by True Professionals
On the wedding weekend itself, Jenna and Sam were nothing short of amazing. They handled every detail with such precision and calm that we were able to be fully present and actually enjoy our wedding—what a gift. Sam, whom we met in person at the wedding, was a total star in making sure everything ran smoothly on the ground.
Together, Jenna and Sam orchestrated our wedding events with such grace and seamless coordination that the entire celebration felt beautifully choreographed. We felt so held and supported throughout, and we’re endlessly grateful for the care and heart they poured into making it all happen.
Exceptional Planner with Amazing Attention to Detail
Jenna was always extremely responsive and clear in her communication, which made planning feel so much easier and more manageable. She also provided amazing vendor recommendations and helped us make connections we never would have found on our own. Every suggestion she made added so much value to the day.
Thanks to Jenna, our wedding came together seamlessly. We’re so grateful for all her hard work and would highly recommend her to anyone looking for an experienced, thoughtful, and reliable planner who truly goes above and beyond.
Hearts & Arrows is a Must Hire for Wedding Planning and Month of Execution
Jenna / Heart & Arrow Weddings was recommended to us for Month-Of Coordination for our wedding at Cavallo Point.
To quote my husband " I could not imagine doing this without Jenna, she has everything buttoned up and I know we don't have to worry about anything."
A few things that were difference makers for us:
1) Knowing our venue - Jenna has executed weddings at various venues, she knew our venue really well and was able to help us plan for all the little un-knowns or prep for anything that could go awry. She also had great relationships with the team there and I could rely on her to communicate with them.
2) Managing all our vendors: Jenna managed all communication with our vendors, and shared with them venue requirements, helped us secure vendor insurance and was even able to alert me when a vendor wasn't replying in a timely matter and allowed us to shift to a different florist and avoid a really bad experience.
3) Extreme organization with ability to shift: Jenna does an excellent job of knowing all the little details and how to keep everything organized, but can also easily shift when things need to.
Jenna was a delight to work with from end-to-end. Our wedding day was flawless and beautiful and I got to be fully present and enjoy our day because of her diligent prep and day of execution.
Absolutely phenomenal!
Friendly, supportive, and detail-oriented wedding planner!
A huge reason we went with Jenna over the other people we spoke with was her reaction to our budget - while we were by no means "frugal," our budget was fairly lean for a 100-person wedding in Mill Valley and the Bay Area. While got raised eyebrows or murmurs of concern from other vendors, Jenna nodded at our number and walked us through how we could fit into it. She knew the goal was to have a wonderful day, WITHIN our budget.
We would 100% recommend choosing Jenna and her team at Heart and Arrow to anyone getting married in the San Francisco Bay Area, and I can't imagine doing all of this without her.
The wedding planner you need in your life
Organized, thoughtful and sweet wedding coordinator
We had 100+ guests and many details to manage, and she handled them flawlessly.
Simply put, we would recommend Jenna to anyone for their wedding planning no matter the size or complexity.
Jenna at Heart and Arrow is Godsend
The method that she used to document all the plans and desires that we had for the wedding day was very effective and very helpful. A month before the wedding, she started taking all kinds of projects off our plate, which we loved (obviously). And two weeks before the wedding, she spent an entire afternoon with us and our parents to sort out all of the remaining details that were just floating around in our heads. Her process and personality brought the stress level waaay down.
Jenna came through in every way on the day of the wedding. She managed to keep everything running according to plan without needing attention from my wife and I, which was huge. Because she plans so well ahead of time, when it comes down to the actual BIG DAY she can take care of the details without needing much time from the bride and groom.
Definitely speak with her! You’ll be able to tell right away that she is great to work with.
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