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Guest Management
Professionalism and Attention to Detail
Stress-free planning
Understanding the Couple's Vision


On WeddingWire since 2020

Heart and Arrow Weddings is a wedding planning firm based in Livermore, California.

Heart and Arrow Weddings strives to create beautiful, personal weddings, that will leave couples and their guests recalling the day for years to come. Jenna Fry, owner and principal planner, built Heart and Arrow around the elements she wished she had as a bride - great advice, excellent vendors referrals, DIY assistance, and lots of organization!
A true supporter who has her client's best interest at heart, Jenna strives to create a relationship of trust with each client helping guide them through the planning process and down the aisle with ease. Let Heart and Arrow Weddings take on your details so that you can enjoy your wedding - the day that you worked so hard to create!

Heart and Arrow Weddings is located in the beautiful Livermore Wine Country and services couples throughout the Bay Area. We also extend into the Santa Cruz/Monterey Bay area, Jenna's hometown and a place she loves and knows well.

Services Offered

Full Planning - Do you have a vision and just want someone to execute it as you don't have the time? Full planning is for you! It includes wedding planning from engagement to the aisle, a full concierge service
Partial Planning - Do you have some vendors or your venue booked and just need help with sourcing the additional vendors and bringing your vision to life? This is where partial planning comes in - helping you along the way as you pull together your perfect team.

Wedding Management - Have you planned your entire wedding but are left wondering who is going to manage your vendors on the day-of and execute all the tiny details? Then wedding management is the perfect fit! Let us help you with the last 6-8 weeks before your wedding as we take over and you get to enjoy all the fun as your day approaches.

If any of the above services sound like what you are looking for, please reach out via the inquiry button and book an initial consultation with Jenna today!

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Frequently asked questions

What is the starting price for day-of wedding coordination?


What is the starting price for partial wedding planning?


What is the starting price for full wedding planning?


Do you offer an hourly rate?


What is the hourly rate?


What wedding events do you provide services for?

Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?


How many planners are on your team?

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Reviews of Heart and Arrow Weddings

5.0 out of 5 rating
5.0 out of 5 rating
7 Reviews
100% recommend it
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    5 out of 5 rating
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  • Professionalism
    5 out of 5 rating
  • Value
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  • Flexibility
    5 out of 5 rating
Susanna H. Sent on 05/01/2024
5 out of 5 rating

Friendly, supportive, and detail-oriented wedding planner!

Choosing Jenna as our wedding planner was the BEST decision we've ever made as a couple. Jenna went above and beyond throughout the process, from helping us find and manage vendors to co-developing the vision of our dream wedding. She focused on listening to our needs, prompting us to dig deeper, and giving just the right number of options to choose from. From day one, we felt much more relaxed about the whole process, since we knew we could count on Jenna to help figure out the details and ensure we weren't missing anything.

A huge reason we went with Jenna over the other people we spoke with was her reaction to our budget - while we were by no means "frugal," our budget was fairly lean for a 100-person wedding in Mill Valley and the Bay Area. While got raised eyebrows or murmurs of concern from other vendors, Jenna nodded at our number and walked us through how we could fit into it. She knew the goal was to have a wonderful day, WITHIN our budget.

We would 100% recommend choosing Jenna and her team at Heart and Arrow to anyone getting married in the San Francisco Bay Area, and I can't imagine doing all of this without her.
Amanda G. Sent on 09/17/2022
5 out of 5 rating

The wedding planner you need in your life

We met Jenna a couple of weeks after we got engaged and we need from the first meeting that we’d love working with her. She’s incredibly detailed oriented, has great connections with vendors in the area if you need recommendations, amazing communicator and she’s really invested and passionate about her work. On our wedding day, she ensured everything ran smoothly and brought an assistant with her day-of. At that point, it was like have another friend at the wedding and I highly recommend hiring Jenna for your special day!
Zach C. Sent on 05/30/2022
5 out of 5 rating

Organized, thoughtful and sweet wedding coordinator

We feel so fortunate to have had Jenna for our wedding coordinator. She was incredibly organized, thoughtful and brought great energy. She helped us prepare before the wedding, thinking of details we hadn't considered. She helped us reach out to vendors and nail down our timeline. On the day of the wedding, she made sure everything was in place and that our bridal party knew what to do for the ceremony. She helped manage transitions from dinner to speeches to dancing, all while keeping the energy of the wedding.

We had 100+ guests and many details to manage, and she handled them flawlessly.

Simply put, we would recommend Jenna to anyone for their wedding planning no matter the size or complexity.
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