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Weddings

About

At Frew's Bridal (formerly Carole Frew's Bridal) – our retail store located in Illinois, 20 miles from downtown St. Louis – we provide the personal quality service that Midwestern brides and wedding parties - as well as prom and pageant girls - have depended on for years. We are proud to be one of the largest suppliers of wedding attire and tuxedos in the Midwest, and have recently grown our store with a move into a spacious historic building in downtown Alton, Illinois. With a gorgeous expanded showroom and equally gorgeous expanded stock, our consultants are more prepared than ever to serve all of your bridal and formal wear needs.

Not in the St. Louis metro area? No problem - shop all of our fabulous gowns and accessories (both in stock and special order) from dozens of amazing designers on our website, www.BestBridalPrices.com - same fantastic value, same personalized customer service. Questions? Call us at (618) 466-8820 - we're here to help make your dress dreams come true!

Hours:

Monday through Thursday: 10 a.m.-7p.m.

Friday: 10 a.m.-6 p.m.

Saturday: 10 a.m.-5 p.m.

Sunday: 12 noon-5 p.m.

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999

What are your price ranges for full-priced suits and tuxedos?

Under $200

What are your price ranges for suit and tuxedo rentals?

Under $100
$100 - $199

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Sample Sales

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Shoes
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Monthly
Seasonally

What is your return policy?

Final Sales

Reviews of Frew's Bridal

Sarah
Sarah Sent on 11/30/2025
5 out of 5 rating

Found my dream dress

Connie was amazing in helping me envision what I wanted for my elopement. She was very upfront in letting me know that I can tell her that I do not like something, unlike many places that push dresses that aren't "you". Svtlana was also amazing during my visit and helping me dream up ideas for alterations or changes. I cannot wait to get my dress tailored by her as well. Value was excellent - I purchased a $4000 dress plus my veil for a little over $1000. Not everything can be ordered, so keep that in mind when shopping, but they will do anything they can to get you the dress you want.
D
Danae Sent on 10/01/2021
5 out of 5 rating

Effortless

Frews staff was amazing. I was able to try on as many dresses as I wanted. They did not rush me or make me feel like a waste of their time. They listened to what I was looking for and helped me find the perfect dress! I also did alterations with them and was very pleased. Highly recommend.
Katlyn
Katlyn Sent on 09/09/2019
5 out of 5 rating

Beautiful dress

I loved everything about the store and my dress. The dress fit perfectly and I had so many compliments.
C
Cassondra Sent on 08/26/2019
5 out of 5 rating

They were great

Frews was extremely easy to work with! I tried on 6 or so dresses and they were out of my price range, too heavy, too big, not what I pictured... I was feeling a little defeated and went to check out the bridesmaids section. While there I found a dress I LOVED but... it was navy. The girl who helped us said it was available in ivory, recommended ordering a size up and didnt act like she was bothered one bit that I wasnt spending a TON of money. She was understanding and seemed genuinely happy to help. Thank you for everything frews!
K
Kelsey Sent on 11/21/2018
5 out of 5 rating

Fantastic shopping experience!

Honestly, I'm a low-fuss bride and was expecting to not be overly wowed or upset with any vendor. However, Frew's was incredible. I went shopping for my dress 7 months prior to my wedding and had been told by several places that was too short of notice. Frew's didn't bat an eye. My dress came in plenty of time. And Debbie in alterations is AMAZING. I didn't know what needed altered because it fit fineish, but she made some alterations that made the dress fit like a glove. She also was so helpful with suggestions to protect my skin from the beading and with other advice. She is also the kindest soul. I made the best decision to come here!
S
Samantha Sent on 06/22/2018
5 out of 5 rating
Great bridal shop in Alton. Friendly and helpful staff. Huge selection of dresses.
T
Theresa Sent on 05/29/2018
5 out of 5 rating
I had a great experience with Frew's! Their staff provided expert knowledge and were able to help me find my dream dress! Bonus that they are in the downtown Alton area and my bridesmaids and I were able to have lunch after!
J
Jeanette Sent on 02/05/2018
5 out of 5 rating
I went to several bridal shops before finding Frews-- unlike another Saint Louis area bridal salon, Frews was able and willing to order my dress in plenty of time for my wedding. The seamstress worked quickly and was very skilled working with the intricate lace detail of my dress for the alterations needed. I also felt my dress was very reasonably priced for the quality and designer. We also found our flower girls dress there, which had a beautiful belt and matching dress for her American Doll!! So lovely. They have an amazing selection and I would recommend them to any bride to be!!
E
Emily Sent on 11/08/2017
5 out of 5 rating
I can't say enough positive things about Frew's Bridal. From choosing my dress, to fittings, to alterations, they are the best. The shop is GORGEOUS and the ladies there are beyond helpful. My seamstress, Svetlana, was incredible and I enjoyed every single minute of being in that store. They made everything so easy and stress free, I think my dress was the only thing I WASN'T stressed about, and I have Frew's to thank for that :)
M
Meagan Sent on 10/05/2017
5 out of 5 rating
Frew's Team was outstanding! From the first appointment trying on dresses with Taylor, to the end alterations with Tina, everything was outstanding! The selection is huge! I live over an hour away and would drive to Frew's for the selection and service. Thank you Frew's!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

243
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

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