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Florence Florals is a wedding florist in Nashville, Tennessee, founded by floral designer Kaitlyn Luce. Although her grandparents were avid gardeners and florists, Kaitlyn’s passion for floral design came as a surprise several years ago during a flower workshop. After building a successful career in music industry management, Kaitlyn discovered the missing link in her life. Designing beautiful bouquets and arrangements is a soothing and fulfilling craft, allowing Kaitlyn to unleash her creativity on couples planning their special occasion. Her eye for detail is evident in her romantic and wildflower arrangements, made from seasonal and locally sourced blooms. Soon-to-be newlyweds are sure to love this florist’s enthusiasm and hard-working attitude as she curates their wedding floralscape.
Florence Florals offers custom floral packages for weddings and other private events, tailored to match the couple’s wedding theme and aesthetic. Kaitlyn is available for consultations to discuss every detail, from budget to the event’s scale, allowing couples to share their ideas and customize their package. Items include bouquets, aisle decor, centerpieces, and flower crowns. All packages include a venue visit, setup, and teardown. A monthly subscription service is also available through this florist, ensuring that newlyweds can enjoy fresh flowers all year round.
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Floral design caught Kaitlyn off guard in the best way possible. A few years ago, she took a workshop on flower arranging and it was then that something ignited within her. She started creating arrangements and giving them as gifts and taught workshops to friends. In 2020, when COVID-19 hit, she launched a website and began selling floral arrangements to the Greater Nashville area.
Becoming a full time wedding florist has become one of Kaitlyn's greatest joys. She is eager to execute and bring her clients vision to life with varying design styles, specializing in both classic and wild beauty. Her straightforward processes are built upon questionnaires, design mock-ups, and transparent communication to make your special day seamless.