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On WeddingWire since 2010

Ella Blu is a wedding gown boutique located in El Paso, Texas. This bridal boutique prides itself on excellent, unparalleled customer service from bridal experts who are committed to finding the perfect gown to fit your personality, style, and shape. They offer a beautiful salon, a collection of designer gowns, and an assortment of gorgeous accessories that will provide you with the perfect bridal look on your special day.

Services Offered

Ella Blu prioritizes clients' experiences, and values your uniqueness and individuality. Their staff is dedicated to helping you find the unique gown for you, providing you with a signature dress shopping experience in a private setting. They offer bridal gowns and plus-size gowns, as well as dresses for bridesmaids, and mother of the bride or groom. Their salon has private fitting rooms and robes for you to wear between fittings, and personal bridal consultants that are well acquainted with the boutique’s inventory. They have a wide variety of dress and attire items, including:

  • Bridal gowns
  • Bridesmaid gowns
  • Formal gowns
  • Mother of the Bride and Mother of the Groom
  • Bridal belts
  • Hair accessories
  • Jewelry
  • Plus size gowns
  • Sample gowns
  • Heirlooming and gown preservation
  • Hispanic or Latinx-owned
  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

How do you price dress alterations?

By Piece

Who do you provide services for?

Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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Any other questions?

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4.9 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
499 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
99% Recommended by couples

76 User photos

499 Reviews
Darlyn L. Married on 06/12/2023
5 out of 5 rating

Best Bridal to Visit

I live in Arizona and I went to El Paso to look for a wedding gown. Before I found Ella Blu, I went to a different bridal shop & I had a very uncomfortable experience there. Fortunately, Ella Blu saved the day! The place was very nice. The vibe is great & the staff there are SO PROFESSIONAL& ACCOMMODATING! Andrea assisted me during my visit & she's AWESOME!! Not only she helped me find the right dress, but she also made sure that I am comfortable, I am heard (w/my wants), and I am enjoying as I picked the dress for me. I would really recommend this place to those who is looking for a wedding dress in the nearby areas in El Paso ❤️
Venice F. Getting married on 03/30/2025
5 out of 5 rating

I found my dress here

I have gone to maybe five different bridal shops before eventually coming here. I came because it was my last option and boy did they have variety and good quality! I was surprised by all the cute dresses and different styles, it seemed so modern and refreshing! I had eyed a dress and when I tried it on I looked so beautiful, the quality of the dress and style fit me perfectly! It’s like it was ment for me! Service was amazing to! I was attended by Romi and she was so nice, she helped me pick different styles, veils, flowers, etc. she really helped me navigate the vision I had and had such a warm and inviting energy to she actually made me feel like trying on the dress and just sending such good vibes.
Victoria K. Getting married on 10/26/2024
5 out of 5 rating

Absolutely amazing

Took time to help me find exactly what I was looking for . Andrea was so friendly , took the time
To get to know me . Definitely the sweetest !
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WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
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WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

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Professional Network & Endorsements

1 Endorsement
Three Sisters Three Sisters Wedding Planners

Cannot say enough about the impeccable experience you have at Ella Blu. We have used Ella Blu for both professional and personal reasons, we have always received a top-notch experience. Best gown selection in town!


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