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Bridal Path

Jackson, MS View map Visit website


Our Story

For the past 50 years, The Bridal Path has been the best stop on every southern bride’s wedding planning journey. Like reopening a favorite storybook, The Bridal Path welcomes so many brides into our shop whose mothers and grandmothers found their dream gown on a Bridal Path rack many years ago. The tradition of shopping at The Bridal Path is like passing down a family heirloom, and it is so special to everyone who experiences it. We call our customers Bridal Path family because that’s what they are to us. You are so much more than just another customer—we are here to wedding plan with you and share life with you.

We are one huge happy family filled with generations of love stories, hugs, and happy tears shared. As the years pass, The Bridal Path evolves to be the best experience and selection possible for today’s bride, but no matter what, the mission has always remained the same—to make brides feel their most beautiful on the most special day of their lives. So, precious bride, bring your loved ones, hop on the couch with one of our homemade snickerdoodle cookies, and get ready to experience the best wedding gown shopping experience out there!

Our Team

The Jarvis girls are a mother-daughter trio that have a passion for making every bride’s dream a reality. With the help of their team of expert stylists, the Jarvis girls set out to keep the tradition of The Bridal Path, but make The Bridal Path a place of the modern bride’s dreams. With a little bit of hard work and a lot of answered prayers, they have made The Bridal Path a place of love + laughter where any bride can feel comfortable and celebrated as she embarks on the sweetest day of her life. To the Jarvis family, each dress is as unique as the bride, mother, bridesmaid, or flower girl that walks in the door. Their mission is to provide you an unforgettable experience as well as a carefully curated selection of gowns that will fit any budget, size, or personality!

You will become part of The Bridal Path family before you know it!

Services Offered

  • Bridal Gown shopping + styling
  • Mother-of shopping + styling
  • Bridesmaids and flower girls shopping + styling
  • Accessories styling
  • In-house alterations + steaming
  • Cleaning + preservation
  • Shapewear + shoes
  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Full Customization
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
illustration question

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83 Reviews

Write a review
out of 5.0
Recommended by 94% of couples
  • Quality of service
    4.7 out of 5 rating
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    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.6 out of 5 rating

33 User photos

  • Lindsey
    Lindsey T. Married on 03/04/2023
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    The Bridal Path to Perfection

    When my mom made our appointment at the Bridal Path, the place where she purchased her own wedding dress over 30 years ago, I just thought we would go look and get ideas. I didn't know what I wanted, but I had some ideas of what I didn't want. The staff and team at Bridal Path listened to every word I said as we moved through a range of dresses, and at the end of the appointment, I didn't want to take my dress off. I said yes right then and there, with tears in my eyes and my mom and sister by my side. They handled all of the details from sizing, to making custom requests of the designer, to matching my veil, to shipping my dress all the way to California. Fast forward 8 months, and I got to marry the love of my life in the dress of my dreams. Every detail was perfection, and I am so thankful that the ladies at the Bridal Path helped make that dream a reality.
  • K
    Kathryn Married on 09/23/2022
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    Phenomenal experience!

    The best group of ladies to work with!!! So thankful for the team at The Bridal Path
  • A
    Abby R. Married on 06/22/2022
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    Amazing service!!

    When I went to visit the Bridal Path I received excellent service! The staff was very knowledgeable and informative. Even though they sadly did not have my dream dress they did everything they could to make my experience perfect! It was definitely one of my better dress shopping trips! I felt like they really cared about me as a bride and not just about making a sale!
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WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

Real Weddings

Lacy & Caleb
31 photos · 04/22/2022
Lihn & Kevin
57 photos · 07/27/2019


Bridal Path 1
If you found us on WeddingWire we will give you a 5% discount on our services. Remember to show us your voucher when you come see us.


4465 I-55 North Suite 104 Jackson, MS, 39206

Monday-Friday: 10:00-5:30 Saturday: 9:00-5:00
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