For the past 50 years, The Bridal Path has been the best stop on every southern bride’s wedding planning journey. Like reopening a favorite storybook, The Bridal Path welcomes so many brides into our shop whose mothers and grandmothers found their dream gown on a Bridal Path rack many years ago. The tradition of shopping at The Bridal Path is like passing down a family heirloom, and it is so special to everyone who experiences it. We call our customers Bridal Path family because that’s what they are to us. You are so much more than just another customer—we are here to wedding plan with you and share life with you.
We are one huge happy family filled with generations of love stories, hugs, and happy tears shared. As the years pass, The Bridal Path evolves to be the best experience and selection possible for today’s bride, but no matter what, the mission has always remained the same—to make brides feel their most beautiful on the most special day of their lives. So, precious bride, bring your loved ones, hop on the couch with one of our homemade snickerdoodle cookies, and get ready to experience the best wedding gown shopping experience out there!
The Jarvis girls are a mother-daughter trio that have a passion for making every bride’s dream a reality. With the help of their team of expert stylists, the Jarvis girls set out to keep the tradition of The Bridal Path, but make The Bridal Path a place of the modern bride’s dreams. With a little bit of hard work and a lot of answered prayers, they have made The Bridal Path a place of love + laughter where any bride can feel comfortable and celebrated as she embarks on the sweetest day of her life. To the Jarvis family, each dress is as unique as the bride, mother, bridesmaid, or flower girl that walks in the door. Their mission is to provide you an unforgettable experience as well as a carefully curated selection of gowns that will fit any budget, size, or personality!
You will become part of The Bridal Path family before you know it!
78 Reviews for Bridal Path
Recommended by 94% of couples
28 User photos
Raley W. · Married on 07/10/2020
The Bridal path is so intentional and kind!
I loved finding my dress at the bridal path! The girls in the shop were so professional and kind. They encouraged me to take my time, and were so helpful in allowing me to try on several beautiful gowns and answering all my questions. When I found my dress they were so happy for me, and made the purchase and alterations an exciting experience.Sent on 03/06/2020
Taylor S. · Married on 04/15/2020
I cannot express how great the team at Bridal Path is! They make you feel like family the minute you walk in the door! Audrey and Amelia are the absolute sweetest! HIGHLY recommend using Bridal Path!!Sent on 03/13/2020
Celeste F. · Married on 01/24/2020
I wish I could do it all over again!!
First off, Stacey McKinney-- you are an ANGEL! You are SO good at what you do. Thank you for being so patient with me. Thank you for making me feel beautiful in every dress and for making me feel like a real bride for the very first time! Thank you for teaching me how to "listen to my tummy." You made my dress-shopping experience an absolute dream; I truly wish I could do it all over again. I am already looking forward to coming in for fittings just to see you guys again. I could go on and on.Sent on 12/04/2018
BRIDES -- if you are considering The Bridal Path for your wedding dress needs, I HIGHLY RECOMMEND giving them a chance. I came from out-of-town with no true timeframe of when I would be passing through Jackson. They still made it a priority to squeeze me in and made us feel 100% welcome in their store the entire time we were there. We truly did not want to leave. Needless to say, I found my DREAM DRESS (and the perfect veil) during my very first visit and I could not be happier.
Thank you to Audrey & The Bridal Path team, and the biggest, warmest thanks to my personal hero, Stacey. You took me under your wing and touched my heart more than you could ever know or understand. I truly couldn't imagine this experience without you. So many hugs my friend!