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Weddings

About

Bridal By Morgan is a boutique located in Athens, AL with a heart for serving brides in our community! Our hope is to make women feel welcomed and beautiful during their private, one on one shopping experience. We have planned down to the last detail to ensure you have a memorable day with some of the most special people in your life. We believe marriage is a gift, and would love to help you find the gown of your dreams for your wedding day!

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999

Who do you provide services for?

Bride
Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales
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Reviews of Bridal by Morgan

5.0 out of 5 rating
5.0 out of 5 rating
3 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
G
Gennavieve S. Sent on 10/21/2023
5 out of 5 rating

Awesome Experience!

Kate is amazing! She has a wonderful selection of designer gowns at very reasonable prices. As someone plus sized I never felt insecure or like I was limited to a small section of the store. I was able to try on everything I wanted to with clips holding it in place when needed.

When we had a question about what was included with the dress (shawl and sleeves) she immediately got in touch with the designer.
I became worried about the size after purchasing the dress (wedding in 13 months from time of visit) and she was super accommodating at placing it on hold with the designer so I can come back and be re-measured closer to the date.
V
Valerie M. Sent on 09/18/2023
5 out of 5 rating

Dress Shopping Dream!

I was thoroughly impressed by the impeccable service at Morgan Bridal. Their staff is attentive, knowledgeable and the gold standard of accomdating a bride and party for wedding dress shopping dreams come true! I enjoyed every minute we were there and their prices are a very reasonable. I highly recommend!! My dress is even coming in early which is rare these days! Shop here!!
L
Lauren Sent on 09/17/2023
5 out of 5 rating

Wedding dress shopping

Kate was kind and enthusiastic and made the whole experience such a joy!
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Awards

3

Pricing

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Team

Kate Smith
Kate Smith
Owner

I am Kate Smith, the owner of Bridal By Morgan. I am a local Athens girl with a dream to support women, and I feel that this bridal business is the perfect opportunity to do just that. I am surrounded by so many talented women in my life, and at times I feel like I am the one sitting back, cheering them on — I’ve come to realize that’s one of my greatest gifts! So, I cannot wait for the opportunity to invite you in and lift YOU up in that same way during our time together. My goal is that you see just how wonderfully made you are!

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