I am one of those brides who tried on about 50 dresses before finding the right one. I was looking for a lace dress, but did not know exactly what I wanted beyond that. Most shops I went to had several dresses that I tried on, but I couldn't find the right one. I had a few experiences where shops were insistent on setting up an appointment and were caught off guard when I walked in just to take a look at dresses. I went to Ashlee spur of the moment because it was a fairly new shop in town, and I was so impressed! Not only did most of their dresses fit my style, but they treated me so kindly despite not having an appointment. Although I didn't find my dress the first time I shopped at Ashlee, I found the dress when I came back a couple months later (again, without an appointment). I don't want to encourage people to just walk into this store without an appointment (since it is a smaller store and fitting rooms are limited), but I was very impressed with their attitudes when I did. The value at this store is also top notch. They offered discounts just for shopping at the store, and I found that their dresses were of equal cost to the lowest prices I could find online through other shops. I'm also getting bridesmaid dresses through Ashlee. Again, the selection and prices are great!