Shopping for jewelry can be overwhelming,so we've simplifed the process and made it fun + easy. We've helped thousands of people create memories with the perfect gift. Give a gift with confidence that they'll cherish forever.
In-house custom one-of-a-kind designs
Full service jewelry + watch repair
Diamonds from one carat + up
Investment grade gems
The American Jewelry family started in 1974 with a small building located at the center of town. At that time, Mt. Juliet was just a newly formed city itself with only a handful of businesses. Dwight and Billie Belew saw something special in Mt. Juliet and decided to make it home for their family as well as the first American Jewelry store. Over the years, Dwight and Billie, along with some incredible employees, grew American Jewelry to be one of the premier jewelry stores in middle TN. Now, 44 years, 3 generations and two locations later, the Belew family is proud to have created a successful business based on incredible relationships with our friends and customers. Some of our long standing customers are 3 and 4 generations of family members that continue to allow American Jewelry the opportunity to serve them. We invite you to come visit, let us earn your trust and become your family jeweler.
WHO WE ARE
Our family consists of many professionals capable and dedicated to making sure your experience is beyond exceptional from start to finish. Our employees are the best in the industry and take special care to when working with you to find or create the most perfect piece of jewelry. We stand above everyone else for many reasons but the three main reasons are: 1) Our inventory consists of hand-picked one-of-a-kind selections that you will not see anywhere else. 2) Custom crafted jewelry is our specialty. When you visit one of our showrooms and open-air design studios, you’ll understand immediately that this is the only store of its kind and ability. 3) Our talented staff of experts are the best in the industry and we couldn’t be who we are without them. Some of our employees have been with us for over 25 years. We are proud of our team and proud to say we are very good at what we do and can’t wait to do it for you.
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Recommended by 97% of couples
Mollie · Getting married on 10/19/2019
Amazing customer service
We went in to pick out our bands and the lady was so sweet and very helpful!!Sent on 09/06/2019
Meg · Married on 03/17/2012
This place is wonderful. Unique pieces and great prices. The staff knows jewelry and are very friendly! xoxoSent on 05/12/2012
Shawn · Married on 06/30/2011
professional, goes above and beyond, not in it just for a saleSent on 11/20/2011