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Weddings

About

Specialties

As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.

Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.

We know that you will find our Lovely NYC shop in Tribeca to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our NYC location below:

-Prices Range: $2000-$5000
-Made-to-order Lead Times: 4-6 months
-Sample Sizes: 8-12 and 14-22 (select styles)
-Designer Selection: Alexandra Grecco, Rue De Seine, Made with Love, Chosen by One Day, Lovers Society, Louvienne, Katherine Tash, Theia, Marchesa Notte, Tara Lauren, Vagabond, Anna Kara, Emmy Mae, Studio Levana
-By Appointment Only

History

Established in 2010.

We opened Lovely Bride as a haven for brides who wanted a wedding dress shopping experience that felt fun and laid-back, while showcasing the coolest indie designers that weren't so 'available'. Fashion industry veteran, Lanie List, had experience building lifestyle brands, so she set out to create that Lovely Life, with Instagram-worthy shops, a blog about wedding fashion, and a loyal following of brides and brand fans we call #ourlovelies. Word spread about the new way we were doing bridal, which brought us a lot of attention, including love from smart women around the country who wanted a Lovely in their town. So Lanie decided to franchise Lovely, since she loved the idea of helping women get into business. Today, Lovely is a collective of 18 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. By shopping at Lovely, you shop local, independent and women-owned. Good on you!

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Lovely Bride

Amy
Amy Z. Sent on 02/16/2025
5 out of 5 rating

Found my dream dress on the first go!

I booked a first appointment with Lovely Bride because they offered a wide selection of designers within my budget range and I thought it would be less overwhelming than going somewhere like Kleinfeld's since I wasn't exactly sure what I wanted yet. I never expected to find my dress on my first appointment but the dress I picked ended up being number 5 of 8 that I tried on that day. My stylist Jillian was the absolute best. She was so incredibly helpful in narrowing down what it was I wanted (having gone in with a very open mind and very few requirements). I would never have picked my dress out on my own but Jillian really understood my style and could glean how I felt just by the initial look on my face after putting a dress on! She was also so good at getting me to describe what I did or did not like about a look and was really supportive throughout the whole process. I later went back for a separate accessories appointment and she helped me pick out a veil to complete the look.

The rooms were spacious and private, you're not on an open floor with other brides until you want to walk out and see yourself in the atrium which had amazing lighting, but even then there was only ever one other bride out there with me at a time and it never felt overwhelming. If you're expecting robes and champagne, etc. you won't find that here, but I also was looking for something more low-key and less stressful as a first time try-on experience so that didn't bother me at all. Plus the appointment fee was only $25 (applied to your dress if you get it) whereas most other places I looked at were $50+.

The dress came in a timely manner and as described (note you can't try it on in store when it arrives but they do let you inspect it in case you have any concerns. Since I got my dress so early, it would've been pointless to try it on in store plus without alterations it didn't fit right anyway). They didn't try to upsell me in getting split sizing or anything like that and were very transparent about add-on pricing. I did end up getting the $80 garment bag they offered when I picked up the dress but only because I had a destination wedding so I would've needed a garment bag anyway and this one was so cute and such a convenience to have.

Lastly, they don't do alterations in the shop but give you a few recommendations and when I emailed after the wedding to ask for suggested dry cleaners who took wedding dresses, they responded promptly despite the fact I had bought my dress from them months ago with the cleaner I ultimately went with as well :) Overall, amazing service and made my dress shopping experience such a breeze!
Ashley
Ashley Sent on 08/23/2023
5 out of 5 rating

For the Modern Bride

I purchased my dress and veil from Lovely Bride which were both amazing experiences. The boutique is clean and such a quaint place for all those brides looking for something different. I personally was not about a traditional bridal store. I liked how Lovely Bride offered an online portal for clients. In this portal I was able to select the dresses I wanted to try on prior to my appointment. It allowed me to choose my budget ahead of time without feeling pressured in the store. Also, I was trying on dresses from designers that I saw on places like Pinterest and Instagram. In todays day in age not all traditional bridal stores can keep up with the new designers advertising on social media. Some didn't ever carry the designers I tried on at Lovely. The staff was knowledgable, sweet, and didn't make me feel pressured during my appointment. I recommend Lovely Bride to all of my soon to be bride friends!
Erin
Erin Sent on 03/31/2023
5 out of 5 rating

A Breath of Fresh Air!

I had the most incredible experience at Lovely Bride and cannot recommend them enough! From the moment I walked in, all of the girls who work there greeted me with warmth and kindness. They made me feel like a friend and treated me with the utmost care and attention!

This is the place to go if you're looking for a wedding dress! They carry some of the most unique and beautiful dresses, and the girls who work there are absolutely amazing! Thank you, Lovely Bride, for making my wedding dress shopping experience so incredible!
E
Eden Sent on 11/21/2022
5 out of 5 rating

10/10 Recommend Lovely Bride (especially Jess!)

I found my wedding dress yesterday at Lovely Bride and had such an amazing experience! When I first walked in, I'll be honest, it was a little intimidating. There were a ton of women waiting and it didn't seem like I'd get a private experience (I'd only had one other appointment where the small store closed for my appointment). However, as soon as the sales associate, Jess, took us back to the area I'd try on the dresses I felt comfortable. Jess made the entire process amazing!! She completely understood my style, but also allowed me to try on dresses I might not have chosen so that I could rule them out. She gave just enough input, but didn't force her opinions. At my previous appointment, I felt very uncomfortable with many of the sales associates surrounding me telling me how great I looked in a very sales-y and unauthentic way. I felt even more uncomfortable since I didn't feel beautiful and knew they were just trying to make a sale. Jess felt less like a saleswoman and more like a friend who wanted me to make my own decision, but gave just the right amount of advice. The first boutique we went to made us feel pressured to making a decision right away, but Jess was able to book us an appointment on the same day for a few hours later so we could leave, have lunch and discuss. When we returned, she had been placed with another bride but was so sweet and made sure to stop by and congratulate us! Overall, I highly recommend shopping at Lovely Bride (especially with Jess). I'll also add that the wedding dresses were half the cost of the dresses we had seen elsewhere. Such a bonus!
M
Mackenzie Sent on 08/30/2022
5 out of 5 rating

Found a dress I love here!

I LOVED dress shopping at Lovely Bride and purchased a gorgeous dress here! I really liked how this store doesn’t overload you with a million options. We had Theresa as our consultant, and she got us closer and closer to a winner with every dress. She was so incredibly good at asking specific questions to find out what components of the dress were working and not working, and the dress I ultimately picked combined so many little elements that I loved. The process was easy and relaxed, not rushed, and felt very personalized and private. I would say that Lovely Bride will be most useful for you if you’ve had a few appointments already and sort of know your preferences, it is not an ideal place for trying on a ton of different options as a first pass. But once you’re ready to find the right one and make a decision, this store is perfect. The dress arrived right on time with what they estimated and was packaged neatly. I would highly recommend you try Lovely Bride for wedding dress shopping!!
Melinda
Melinda Sent on 04/27/2022
5 out of 5 rating

Great for extended sizes

This was the first and last place I went dress shopping. The staff was so supportive and helpful, and I found the dress of my dreams. A wonderful shopping experience and I loved my dress so much.
Lacey
Lacey Sent on 11/28/2021
5 out of 5 rating

The perfect bridal shop

Ever since I got engaged, I had my eye on Lovely Bride and I am SO glad I found my wedding dress here! They have the most beautiful designers from around the world. My dress was the Eames dress from Chosen by One Day and I felt absolutely radiant in it. From start to finish, it was so easy to communicate with the staff and they were available to address any questions I had about my dress, tailors, and the cleaning process. It was easy to make an appointment online and they made the experience of choosing my dress feel so personalized and special. They were flexible, understanding, and very professional throughout. If you are looking for your wedding dress, look no further than Lovely Bride to find your perfect gown.
M
Merike Sent on 11/07/2021
5 out of 5 rating

A very special Experience

My experience at Lovely Bride NYC exceeded my expectation thanks to my consultant Heather. Heather was extremely attentive and personable. With very vague descriptions (on my part) she was able to pull dresses that were exactly what I envisioned myself in. Which, inevitably led to my crying in a dress moment. It is consultants like Heather that take an overwhelming experience and turn them into a very special moment.
Sarah
Sarah Sent on 10/24/2021
5 out of 5 rating

Get your dress here!

It was a wonderful experience working with Lovely Bride from start to finish. The service was fantastic and they're so patient with you and helpful as you pick our your dress. I absolutely loved my dress and my entire experience. I highly recommend your get your dress here!
Marie
Marie Sent on 06/06/2021
5 out of 5 rating

Obsessed & looked great

Lovely Bride was recommended to me by a friend & I’m so happy that I listened! Lovely had such a beautiful collection of wedding dresses. Their stylist were attentive and never pushy. I found my dress at Lovely in 2019 for my original wedding in 2020 but due to COVID had to postpone. The dress still fit even after we postponed. I received so many compliments! I felt amazing in the dress. It was comfortable and easy to dance in. I also got my accessories such as my veil and head piece at Lovely. I couldn’t be happier with my decision to get my dress at Lovely!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

179
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2012 Winner

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