Specialties

As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.

Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.

We know that you will find our Lovely NYC shop in Tribeca to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our NYC location below:

-Prices Range: $2000-$5000
-Made-to-order Lead Times: 4-6 months
-Sample Sizes: 8-12 and 14-22 (select styles)
-Designer Selection: Alexandra Grecco, Rue De Seine, Made with Love, Chosen by One Day, Lovers Society, Louvienne, Katherine Tash, Theia, Marchesa Notte, Tara Lauren, Vagabond, Anna Kara, Emmy Mae, Studio Levana
-By Appointment Only

History

Established in 2010.

We opened Lovely Bride as a haven for brides who wanted a wedding dress shopping experience that felt fun and laid-back, while showcasing the coolest indie designers that weren't so 'available'. Fashion industry veteran, Lanie List, had experience building lifestyle brands, so she set out to create that Lovely Life, with Instagram-worthy shops, a blog about wedding fashion, and a loyal following of brides and brand fans we call #ourlovelies. Word spread about the new way we were doing bridal, which brought us a lot of attention, including love from smart women around the country who wanted a Lovely in their town. So Lanie decided to franchise Lovely, since she loved the idea of helping women get into business. Today, Lovely is a collective of 18 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. By shopping at Lovely, you shop local, independent and women-owned. Good on you!