In 2007, Nancy Love started shopping for a bridal gown with her recently engaged friend and quickly realized that Jacksonville needed a bridal boutique with upscale designs and a laid-back atmosphere. On Valentine's Day, Nancy opened the boutique. Nestled in the heart of Jacksonville Beach, Love quickly became known as the pretty pink boutique on A1A. Nancy, who works in real estate and marketing, is a wonderful example of a female entrepreneur - teaching herself the ins and outs of owning a business and everything about the world of bridal.

In June 2017, Nancy sold Love to longtime manager Melissa and husband Sean Moneypenny. The Moneypenny's are proud to be carrying on the Love legacy - keeping Nancy's dream of a pretty pink boutique alive. Love's mission is to help each and every bride feel beautiful, comfortable and like part of our family. We are proud to offer high-end, custom designs in a setting that feels like home. We can't wait to help you find your dream gown!