We are a family owned Jewelry store.  We a very lucky to have a Master Jeweler on our staff.  He won the DeBeers award in 1993.  1 of 20 in the nation for that year.  With his talants we have created our own design line called Allure.   We have also been reffered to as Columbia, Missouri's diamond and engagement ring specialist.  This is based on the volume of engagement rings we sale, the quality of our diamonds we offer, and our un-matched service we provide.