Vera Wang to Design a Line for David’s Bridal

In a long-term deal she describes as "ginormous," Vera Wang will create a bridal collection for David's Bridal, a store that is all too often scoffed at, like gum on the bottom of a dyed satin pump. But like when Lady Gaga collaborated with Beyoncé on "Telephone," the partnership will be huge and probably great, business-wise, for both of them. The line will hit David's Bridal stores next spring, beginning with a collection of twenty wedding dresses, with bridesmaids dresses to follow, and possibly children's wedding attire after that. Gowns will range from $600 to $1,500, with most coming in under $1,200. Wang's regular bridal line ranges from about $4,000 to upwards of $25,000.

You can get a Wang gown for under $1,000 at the yearly sample sale — something people actually fly to New York and get on line at 4 a.m. or sooner for (some camp out overnight). But that only proves how popular Wang's wedding gowns are and how huge this partnership could be for her and David's Bridal.

David's had been wooing Wang to do a line for some time. Label president Mario Grauso finally agreed, concerned after the closure of a number of high-end department stores that had carried Wang's line.

“Our modern girls are not going to be turned off because we do something less expensive,” Grauso said. “That’s not something people today are embarrassed by.”


He's right: It is hip to be cheap nowadays. David's is comprised of 308 stores across the country and owns 30 percent of all bridal business nationwide, according to its president and chief executive officer. Wang makes it sound like her David's dresses won't be all that different from her pricier offerings.

She maintains that at least when it comes to classic fabrics — crepe de chines, for example — she and other top-tier designers source from the same mills as many designers further down the food chain. “Even for my lower price point of ready-to-wear, I do the basic CDC program,” she said. “We do wash it, and we do things to it … The truth is, we’re all using [certain] fabrics. And by the way, a lot of the [designers] who do those [mass] chains use the same fabrics, only they get them directly from the mills in China. You can’t compete unless you have a big company behind you because, let’s be honest, they’re not going to pay the same for the fabric. The truth here [is that] most of us in America who are upper-end designers use Symphony. [For David’s] I will be using Symphony and other things. I’m sure there are poly versions [of various fabrics] — which a lot of designers on the upper end [of bridal] use, too.”


We hope expanded offerings in affordable bridalwear have a trickle-down effect on how people think about weddings as a whole. With less invested in the dress, brides have less of a reason to drive everyone they want to see them in it mad — and all too often to the brink of bankruptcy — with all the wedding details.

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BETHESDA, MD – January 28, 2009/February 18 2010 

WeddingWire to announce recipients of prestigious wedding award

WeddingWire, the nation’s leading wedding technology company, just announced that KICKIT PRODUCTIONS Mobile Entertainment has won the 2009 Bride’s Choice Awards™ and 2010 Brides Choice Awards™!

In both its inaugural and second years, the Bride’s Choice Awards recognizes and honors vendors from the WeddingWire Network & Martha Stewart Weddings that demonstrate excellent quality of service, responsiveness, professionalism, value of cost and flexibility. This year’s recipients represent the top three percent of WeddingWire’s vendor community, which includes over 100,000 wedding vendors from across the US. That means KICKIT PRODUCTIONS has been voted as one of the very best Mobile Entertainment & Professional Disc Jockey Services providing wedding entertainment not only in North Carolina, but in the entire nation.

Unlike other awards in which winners are selected by the company, the Bride’s Choice Awards are determined exclusively by recent newlyweds through surveys and reviews.

“We are excited to launch this annual award program to honor high-performing vendors based solely on the experiences of our WeddingWire community,” according to Timothy Chi, WeddingWire’s Chief Executive Officer. “This year’s recipients have set the bar high, exhibiting excellent service and expertise in the wedding industry.”

KICKIT PRODUCTIONS is extremely humbled and very very honored by the presentation of this award, and I would like to thank my past clients for speaking on my company's behalf and helping us win the 2009 Bride’s Choice Award!

Watch the Wedding Photo Montage here:

Every potential client’s event is unique in concept and I strive to design the music playlist around what they desire.

Exciting New Products for 2009: Photo Montage production and Video Projection! Call the office at 336-744-1154 for details.

I encourage all brides & grooms to be as creative as possible when it comes to making choices for their special dances. Keep in mind that the music you choose should be a direct reflection of your style, your tastes and your likes. The photos contained in the photos below represent the different styles of atmosphere each couple wanted to create during their reception. From the most elegant and romantic setttings to the most fun and upbeat dance floors, to those very intimate moments when the two of you are finally alone on the middle of the floor with eyes locked on each other.....

I’m here to help you create those memories with the most appropriate music.

At KICKIT PRODUCTIONS, a great deal of pride is taken in going the extra mile for each and every client. Many clients have become repeat customers and have in turn referred our company to their friends, neighbor’s and colleagues, over the years. Even with the massive amount of media advertising that the company does, word of mouth is considered to be our best form of advertising when it comes to clientele both new and old. Referrals speak volumes!

KICKIT PRODUCTIONS promises to each and every client:

* To constantly and consistently work hard to improve, and LISTEN to the customer

* To charge a fair price that is reasonable for the services we provide

* To offer the best value for the price

* To NOT undercut competing DJ services just to get hired

* To promote what we do and let each customer decide what is right for them

* NOT to try and tell customers how to hire a DJ – We feel it’s biased and misleading 

Finally – We believe that the betterment of the Professional Mobile Entertainment Industry is determined by the good folks we serve. After all, we are CERTIFIED by the people!

Remember!   Your wedding day will be one of the most treasured memories of your life and is a one-shot deal.
Why take the chance on imperfection when you can hire the very best in the business for your special day?