So my (by far) toughest vendor to select so far has been a photographer... I found one on WW that, from what I could see, I really liked and sent in a request for a quote... While I am waiting to hear back I checked on yelp and the reviews on yelp were drastically different - on WW with several hundred reviews they are at 4.8/5 - on Yelp they are 2 stars with about 60 reviews...
That's a VAST difference of opinion... I lean towards trusting the WW reviews, if for no other reason they are averaged from a much larger sample, but seeing all the negative stuff on yelp put up a serious red flag...
Thoughts?