Wedding Dress Shop wont disclose designer until dress is purchased?

Hi I was wondering if anyone else has come across this? I didn’t know if it’s common practice. There’s a wedding dress shop near me that won’t disclose who the designer is of a dress that I like (or any of their dresses) without the dress being purchased first.


Their reasoning is that brides come in and have an idea of what designers they like, but when they try on those dresses they don’t find a good fit. So they rather you describe features you like, and they bring you things they feel match that request.
I had actually found a dress that I liked, but I was also wondering if the price was even fair on it since I didn’t know the designer. Just looking for your thoughts on this practice and if anyone else has experienced this.