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Astrid
Savvy September 2020

Venting: experience with a super pushy wedding dress designer

Astrid, on December 9, 2019 at 8:01 AM Posted in Wedding Attire 0 8

Just wanted to vent, and I know this is a friendly place of people who can relate!

I'm an Italian-American living in Italy, and went into Rome over the weekend to look for a dress. I had made an appointment at an atelier that carries Enzoani dresses, as well as their own label. When I made the appointment, the secretary asked me to send her the names of the Enzoani models I was interested in, which I did.

Guess how many I got to try on? None. Because the owner of the shop kept trying to push dresses from her own design label on me. She started off by informing me that she is the official attache' for high fashion in Italy, and that foreigners (like me) don't know how to dress, so it's up to Italians to teach us because we have no idea what looks good!

The first dress she brought out was the EXACT opposite of my style - I'm looking for something super clean, sophisticated, and modern (think Bianca Jagger; Olivia Palermo, designer Sarah Seven) and she brought something fit for a 1980s Vegas showgirl. I hated it, of course, but she seemed so proud of it that I humored her and tried it on. She pointed out that I have small breasts and big thighs, so she'd have to 'let it out' below the waist, but once I 'lose an inch' off my thighs 'it could work.' I gritted my teeth, gave her some compliments on the dress ("I can tell a lot of work went into all this beading") and asked if she had something "less elaborate."

She comes back. This time, she's got a ball gown with a transparent bodice, white bra cups, and a rhinestone-encrusted cathedral-length train (I'm 4'11", 45Kg, and 39 years old). By that point, I realized that I wasn't going to get anywhere with her, so I tried it on, too, while scanning the room and noticing that none of the dresses in there were the Enzoani dresses I'd asked to try on. I asked, a bit more assertively: "Do you have anything without lace, macrame, glitter, rhinestones, beads, or trains?" She came back with a halfway decent white mikado dress that had a giant lace applique. I asked again, "Do you have anything without lace?" she said, "Oh, but this is so refined." She said she could make the mikado dress to my liking, but when I asked if it could be made with a deep ballet neckline (like a Le Spose di Gio dress I tried on, adored, but can't afford) she said, no, because that would look bad on me. She said would make it with a super deep V that came down to my waist. I like a deep V, but not THAT low. She also said she would add some glitter to the back, or some rhinestones, and seemed horrified when I said, "I don't wear things that sparkle." Then she said she would make me a "matching stole" to wear with the dress, because at night it would get chilly and i HAVE to have a stole. I was sort of just laughing about the whole experience by this point so I said, "sure, let's see what you have in mind," and, yup, she came back with the same stiff organza stole that my friends and I wore in the 90s with our homecoming dresses.

I'd lost my patience by this point, and asked, "Would it be possible for me to see the Enzoani dresses that I came to try on?" She said she didn't have them!!!!! That was it for me - I made up an excuse about the time and got dressed. She went to her office to write up an estimate of the 'custom made' gown she had 'designed' and said, "I hope you understand where you are. This is the seat of all high Italian wedding fashion. I hope you appreciate the importance of this design." I had to fight not to roll my eyes. She said that brides have 15 days to make up their minds on the dress - I had made up my mind in 15 seconds.

I left the atelier laughing because the whole situation was so ridiculous, but now that I've had some time to reflect I'm pretty annoyed. I'm just so glad that this wasn't my first time trying on dresses - I've already been 3 times and had really great experiences. I was also glad that I'm at an age where I don't let people bully me into doing things I don't want to do, and further glad that I wasn't all that sprung on the Enzoani dresses to begin with, so not being able to try them on didn't break my heart. If it had been my first time trying on dresses, though, I think I would have been really upset and completely put off wedding dress shopping, and if I'd been in love with the designer, I would have been crushed not to get to try them on. The insults about my nationality and body were just the icing on the cake.

I still don't get how they could ask me for designs that I liked and bring me the exact opposite.

Anyway, thanks for listening!

8 Comments

Latest activity by Taylor, on December 12, 2019 at 8:43 AM
  • Allyson
    Devoted February 2020
    Allyson ·
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    That sounds like a nightmare!!! I’m so sorry!
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  • Eri
    Super October 2020
    Eri ·
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    Omg, what a crazy story! Is being rude and condescending a sales trick that I'm not aware of? Yikes.


    (Sidenote: I looked up some Enzoani dresses, and they are stunning!)

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  • Taylor
    VIP October 2020
    Taylor ·
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    OMG! This is awful! I'd also be really upset. People are so unnecessarily rude and I don't think they even realize it. I was told when I tried on dresses that I had small boobs too. Uhh yeah... I know. I've been living with them all my life. Thank you for stating the obvious. You'll find your dress! Do you have a photo of what you had in mind?

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  • Astrid
    Savvy September 2020
    Astrid ·
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    It was such a weird experience, Taylor. I've been to three other bridal shops and had a great time - the staff were supportive, completely chill and I walked out of those experiences with all my worst fears completely soothed.

    These are the three dresses which I think have a really strong chance of being "the one" - they have just the crisp, clean, sophisticated and modern look I'm after. I've only tried on the CL 10 by Le Spose di Gio because Jane Hill and Sarah Seven don't have any retailers here in Italy. I actually tried on the Le Spose di Gio one while I was in London last month and I absolutely loved it, but they wouldn't let me take any photos. It's out of my price range so I'm trying to forget about it, but I need to see it again; I'm making plans to head to Bologna (the nearest Le Spose di Gio vendor) next weekend - maybe it'll be cheaper in euro as opposed to pounds? And I'm plotting to go back to London next month to try on the other two. I feel like I need to go try on more dresses as soon as possible to get the bad taste of that overbearing, arrogant salesperson out of my mouth!

    Luella, by Jane HillVenting: experience with a super pushy wedding dress designer 1

    Prosecco, by Sarah SevenVenting: experience with a super pushy wedding dress designer 2

    CL 10 by Le Spose di Gio (minus the gloves and pearls!)Venting: experience with a super pushy wedding dress designer 3

    Me, in a dress I tried on in London: Kathryn by Anna Georgina. I felt great in it, but it didn't "wow" me enough to make it a contender. I need to try on those other dresses!!!Venting: experience with a super pushy wedding dress designer 4


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  • Taylor
    VIP October 2020
    Taylor ·
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    That dress looks stunning on you!!! I was also all for the simple dresses with minimal design on them. I desperately wanted a plain crepe dress but I didn't like that it showed every single curve on my body, specifically my tiny stomach pooch. I ended up with this one and am super happy with my choiceSmiley smile
    DressVenting: experience with a super pushy wedding dress designer 5


    Have you seen this Madison James? I think it would look gorgeous on you!

    Venting: experience with a super pushy wedding dress designer 6


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  • Catherine
    VIP November 2019
    Catherine ·
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    Ew so rude!!! i'm so sorry you had such a bad experience. I can't believe she was so unaccommodating and gave you everything except what you asked for. how infuriating!

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  • Astrid
    Savvy September 2020
    Astrid ·
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    Thank you, Taylor! I think you look wonderful in your dress and I'm really happy that you found what you were looking for. It's true that crepe shows EVERYTHING! I've tried some plain dresses that made me look like a sack of potatoes, but then I've tried some that were constructed to really suck you in, like the one I posted.


    I do like Madison James dresses a lot! The one you posted is really stunning and definitely worth a try when I head back to London next month. Thank you for hepping me to it Smiley smile

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  • Taylor
    VIP October 2020
    Taylor ·
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    Thank you!! Good luck on the dress hunt Smiley smile Keep me updated on what you chooseSmiley heart

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