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J
Beginner May 2021

Florist

Jessica, on April 29, 2020 at 11:37 AM Posted in Planning 0 17

I have had quite the time with securing a florist. I think I'm about to flip my lid, honestly.

The first florist I inquired with moved across the country. The second florist, I was able to pay the retainer fee and sign a contract. Unfortunately, she accepted a job in a different state and backed out of my wedding last week. She sent a couple of recommendations that I reached out to immediately.

Now, this is where it gets interesting.

In my initial email, I informed her of what the situation was with my previous florist and that I was reaching out to her based on a recommendation from my previous florist. The response was informative and polite. They let me know that their minimum was $2500 and that they required a 50% retainer fee.

Now, that seems a bit excessive. My previous florist only required a deposit of $150 and I still signed a contract.

So, I replied to the email and asked if, considering the current economic climate, would they consider reducing the retainer fee and we will still sign a contract confirming the minimum. I asked this question not because we couldn't manage the payment but because it seemed high and I didn't want to spend more than necessary since my fiance and I are currently laid off. They say "you'll never know until you ask". I thought I'd give it a shot.

The response, ya'll! It was argumentative right from the get-go. "We have faced MAJOR loss of income as well and are also dealing with financial hardship... Our retainer fee has always been 50% and we do apologize that this is not feesable for you at this time. When we book a wedding over a year out, we are passing up MANY other inquiries for this date, which means we are saying no to other potential weddings/income... I do apologize that this comes as a shock to you, we have been in the business for over 6+ years and we’ve always instilled this policy with our couples".

These are just the highlights of the email.

I am honestly, pretty upset right now. I work as an event manager and have been in the service industry for 15 years. I would never in my life think of responding this way to someone. While I do understand protecting your business and explaining policies to potential clients, there are appropriate ways to do it.

I'm sure others will most likely read this in a different tone than I did and possibly just think I'm losing my mind and that's fair because I feel like I am. But has anyone else ever heard of a 50% retainer fee from a florist? Is that reasonable?

Also, if anyone has a recommendation for a florist in the Jacksonville and Saint Augustine areas, I would be so so grateful.

17 Comments

Latest activity by Charlotte, on September 28, 2020 at 6:58 AM
  • T
    Devoted May 2021
    Trinity ·
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    Hey there,

    I am sorry to hear that. That is a lot, try another florist. I am not in the Jax area, but I also hired a florist 110 miles from where I am. My florist is in Orlando, so I googled it and your should be around 110 miles as well. Their website doesn't do the justice, you have to visit their facebook and IG page. PM me and I will tell you more if you want.

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  • J
    Beginner May 2021
    Jessica ·
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    Hi! Thank you so much for your reply. Any suggestions are a huge help at this point!

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  • M
    VIP January 2019
    Maggie ·
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    I think you may be taking this too personally. You asked for a concession, they denied it and explained why. You definitely don't have to book them if you don't like their terms, but it's just business.

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  • Sarah
    Master September 2019
    Sarah ·
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    50% was fairly standard for the florists we looked at, especially if they had significant wedding experience. Not saying you have to choose them or that their wording was particularly professional, but I don’t think the 50% part should be held against them.
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  • J
    Beginner May 2021
    Jessica ·
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    Thank you for the reply! It is definitely helpful to know that since the other two florists didn’t have those standards.
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  • J
    Beginner May 2021
    Jessica ·
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    The only thing I’m taking personally is the tone. I understand the business aspect of it and we had no issue with paying it. I merely asked a question and received a 4 paragraph response that was condescending and not the most professional. We’re asking around for recommendations. I only posted this to see if this is standard and if anyone had recommendations to offer
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  • M
    VIP January 2019
    Maggie ·
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    OK.

    "But has anyone else ever heard of a 50% retainer fee from a florist? Is that reasonable?" Yes and yes.

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  • Karla
    Super February 2020
    Karla ·
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    25-50% is standard with all the florists I looked at as well other vendors. I get it, especially with bigger events, some florists can only work one wedding per day so they do require a larger retainer as insurance that you won’t cancel one-month before hand and they’re not scrambling to find another wedding to make up for that loss of income.


    I worked with my florist to pay half the deposit on contract signing and the other half a month later.
    I’m in sales and used to get really offended by straight-to-the-point emails since I sprinkle mine with happy faces and exclamation points. However, I’ve learned to really not taking it personally and just imagine that the person writing it had a smile on their face. Haha also, tone can be really misinterpreted in emails and texts. Don’t take it personally. Even if she was being condescending, chalk it up to her having a bad day.
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  • J
    Beginner May 2021
    Jessica ·
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    Thank for understanding and for the insight!


    It’s been a pretty frustrating situation since my previous florist backed out. I booked her a year and a half in advance and with everyone’s weddings getting cancelled this year, a lot of people are trying to rebook next year which is making this extra difficult.
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  • Dayna
    Expert September 2021
    Dayna ·
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    I'm getting married in St. Augustine! There are a TON of florists around there. Have you asked your venue for recommendations? It's best to have a florist who is familiar with your venue already.

    I've been in contact with Jade Violet Floral out of St. Augustine. She is super sweet and her quote was very reasonable. She requires a $500 deposit. The minimums increase with distance from St. Augustine. My venue also has a few other recommended florists who I expect would be all be fantastic. I can send you their list if you want.

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  • Karla
    Super February 2020
    Karla ·
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    No, I totally get it. I got married in February right before everything happened so I think my florist had a little bit more flexibility with working on my deposit and I honestly think she just has a better cash flow than most because we both forgot about the second half of the deposit until the months later (it was due right around the holidays so it completely slipped both our minds) and she just had me pay it with the remaining balance since it was right around the corner.


    I think both sides are being hit by all of this and it’s definitely stressful for everyone so everyone is on edge which doesn’t help the case.
    If you feel like you’re not vibing with this person, keep looking. I’m all about finding people that are aligned with your aesthetics goals and honestly, are just people I see myself having a dinner and drinks with. Good luck finding a florist! Smiley smile
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  • J
    Beginner May 2021
    Jessica ·
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    That’s an awesome idea! Thank you, Dana!
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  • Rebecca
    Master August 2019
    Rebecca ·
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    Oh, that's completely rude.

    I had a similar experience with a florist - they ignored my budget, and then were very rude about it when I insisted on the maximum.
    In the end, I went with fake flowers from Budget Bride, due to allergy concerns (my dad reacts to everything).

    It's also a ridiculously high retainer.

    There's no need to sign with a vendor who is rude AND expensive.

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  • M
    Master October 2021
    Mrs.a ·
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    I certainly don’t take their response as argumentative. I see how they explained their policy and declined your request. It’s very matter-of-fact and to the point.
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  • Kari
    Master May 2020
    Kari ·
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    I personally would not hire a florist with a 50% retainer fee and whose email just comes off as condescending, TBH, especially if there is no contract. if I'm paying more than a couple hundred dollars for any vendor/service, I want a full contract.

    Our florist was $100 deposit and no contract, but they are now creating contracts going forward because of the pandemic.

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  • Lauren
    Beginner January 2021
    Lauren ·
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    Here in NY 50% is common (sigh). Im giving HEAVY consideration to sourcing flowers myself. I did the floral arrangements for my engagement party and the money I saved was incredible. I can understand your frustration though. I hope you secure a new vender; try not to take it personal. Although the response was uncalled for, you have the power of the internet at your finger tips and you will find a great vender 🙂
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  • C
    Dedicated August 2021
    Charlotte ·
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    We hired Susan Casper- the owner of Malia Floral Design. My budget was $2500, and she is including way more than just flowers for that amount of money- the arch, columns at beginning of aisle, and candles to line the aisle. She also make sure that tax, delivery, and setup were included in that budget. The deposit was $200. Also including the floral recipe she made for me. I love that I already know exactly which flowers we’ll be using!Florist 1

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